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2waytraffic is a television production company based in Hilversummarker, Netherlandsmarker by Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman in 2004. They were former executives for Endemol. In 2006, the company made three acquisitions. In June 2006, the company acquired the mobile solutions provider Emexus. In August 2006, the company also acquired the content developer Intellygents. In December 2006, the company acquired the rights of the UK company Celador International and its programme library, including the international Who Wants to Be a Millionaire? franchise. It has offices in London, New York, Budapest, Stockholm, and Madrid. Currently, it's a subsidiary of Sony Pictures Entertainment since 4 June 2008.

Companies by 2waytraffic

2waytraffic International

Formerly Celador International, this company owns, distributes, licenses and operates over 200 game show formats such as Who Wants to Be a Millionaire? in the United States, UK, Eastern Europe, and Nordic. 2waytraffic International is headed by Ed Louwerse.

Emexus Group

This is a mobile solutions group acquired by 2waytraffic in June 2006, which is now 2waytraffic Mobile.


Acquired by 2waytraffic in August 2006, Intellygents is a creative developing company for intelligent entertainment with such formats such as That's the Question, Take It or Leave It, The Greatest Royalty Expert and Who Wants to Be a Millionaire's first spin-off game show 50-50. This company was formed in 2002 by Kirsten van Nieuwenhuijzen and Mark van Berkel, who were formerly working for Endemol.

Notes and references

  1. Sony Pictures Entertainment Completes Acquisition of 2waytraffic,

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