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7 Up logo used by PepsiCo outside the USA
7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United Statesmarker, and PepsiCo (or its licensees) in the rest of the world. The 7 Up logo includes a red spot between the '7' and 'Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot.


According to Professor Gary Yu (UCSBmarker) and researchers for the popular "Uncle John's Bathroom Reader" the name is derived from the atomic mass of Lithium, 7, which was originally one of the key ingredients of the drink (as lithium citrate).

However, there are numerous myths explaining the name. Such as:

  • Its creator named the soft drink after winning at a casino with 3 rolls of 7 and the letter U.
  • The drink was formulated with seven flavours plus the bubbles from the drink's carbonation (the bubbles go up).
  • The original bottle contained seven ounces; its creator came up with the name while playing dice.
  • 7 Up was the 7th large commercial lemonade brand that tasted the same.
  • The name was created because the company had previously failed six times, hence the name "7 Up".
  • Before the formula change in 2006, a can of 7 Up included seven ingredients.
  • The "Up" in the drink's name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers.
  • The name "7 Up" was a reference to the Esotericism concept of the Seven Planes, made famous by the internet series The Arrivals.
  • Some people mistakenly believe that the name 7 Up comes from the belief that its pH is 7.0 and therefore neutral. This is not the case at all: the pH of 7 Up is comparable to many other soft drinks. At a pH of 3.67, Diet 7 Up is less acidic than lemon juice (pH 2.3), vinegar (pH 2.9) or wine (pH 3.5).
  • The name came at the Seventh-inning stretch "7 Up" in baseball tradition.


7 Up was created by Charles Leiper Grigg who launched his St. Louis-basedmarker company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today's health foods. Specifically it was marketed as a hangover cure. The product's name was soon changed to 7 Up.

Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke's actions in court as "anti-competitive", a challenge they eventually lost.

Philip Morris bought 7 Up in 1978, and sold it in 1986, to a group led by the investment firm Hicks & Haas. 7 Up merged with Dr Pepper in 1988; Cadbury Schweppes bought the combined company in 1995. The Dr Pepper Snapple Group was spun off from Cadbury Schweppes in 2008.


7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U.S. was re-formulated so that it could be marketed as being "100% Natural". This was achieved by eliminating the preservative calcium disodium EDTA, and replacing sodium citrate with potassium citrate in order to reduce the beverage's sodium content. This re-formulation contains no fruit juice and is still sweetened with high-fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and special interest groups to challenge the ad campaign's "natural" claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as "100% natural". Instead, It is now promoted as having "100% Natural Flavors". The controversy does not extend to other countries, such as the United Kingdommarker, where high fructose corn syrup is not generally used in foods, including 7 Up.


Diet 7 Up

Originally introduced in 1963 as Like (not to be confused with 7 Up's Like Cola from the 1980s), it was discontinued in 1969 due to the U.S. government ban of cyclamate sweetener. After reformulation, it was reintroduced as Diet 7 Up in 1970. It was renamed Sugar Free 7 Up in 1973 then back to Diet 7 Up in 1979. Diet 7 Up has also been reformulated recently where it was packaged and advertised as now made with Splenda sweetener (sucralose) but now the formula has been re-tooled and lists the following ingredients:filtered carbonated water, natural flavors, citric acid, potassium citrate, potassium benzoate, aspartame, acesulfame potassium, calcium disodium EDTA. The ingredients for Diet 7 Up with Splenda are listed:filtered carbonated water, natural flavors, citric acid, potassium citrate, potassium benzoate, calcium disodium EDTA, acesulfame potassium, sucralose. The 7 Up company claims they switched back to aspartame because they conducted a nation-wide study showing that people preferred the 'aspartame taste' over the taste of Splenda-brand Sweetener. 7 Up Plus is still sweetened with Splenda, and they announce no intention of switching it to aspartame.

Cherry 7 Up

Cherry 7 Up flavor, with these ingredients listed: Carbonated water, high fructose corn syrup, citric acid, natural and artificial flavors, potassium benzoate, red 40.One known ingredient that falls under "natural and artificial flavors" is apple juice.

Cherry 7 Up Antioxidant

Replaced Cherry 7 Up in January 2009. Contains 10% of US daily recommended Vitamin E dosage per 8 oz serving.

Pomegranate 7 Up

This flavor, introduced in 2007 and re-released in 2008 for the Christmas season, is a pomegranate-flavored version.Ingredients listed: Carbonated water, high fructose corn syrup, and 2% or less of each of the following: citric acid, natural and artificial flavors, potassium benzoate (preservative), red 40 blue 1. Pomegranate 7-Up returned in 2008, along with a diet version.

Raspberry 7 Up

This flavour was available shortly in Norway during the mid 90s (possibly other European countries). This was released and sold at the same time as Orange 7 Up. Clear colored lemon, lime and raspberry flavoured soft-drink.Was pulled off the market after 2–3 years.

Orange 7 Up

This flavour was available shortly in Norway during the mid 90s(possibly other European countries).This was released and sold at the same time as Raspberry 7 Up. Clear colored lemon, lime and orange flavoured soft-drink.Was pulled off the market after 2–3 years.

Diet Cherry 7 Up

Diet Cherry 7 Up has recently been re-introduced due to popular demand after having been missing due to the existence of 7 Up Plus Cherry flavor. Ingredients are as follows:Filtered carbonated water and contains 2% or less of each of the following: citric acid, natural and artificial flavors, potassium benzoate (protects flavor), aspartame, potassium citrate, acesulfame potassium, red 40.Phenylketonurics: Contains phenylalanine.

7 Up Plus

7 Up Plus is a family of fruit-flavored soft drinks, part of the 7 Up family of beverages, and produced by Cadbury-Schweppes. Touted as a healthy alternative, it contains no caffeine and has 2 carbohydrates per serving, as well as 5% apple juice, which is uncommon among American market carbonated beverages. It is sweetened with Splenda, and the original flavor, Mixed Berry, was released in summer 2004. Two additional flavors have been added to the line, Cherry and Island Fruit. In Irelandmarker in 2007, 7 Up launched a range of flavored water.

7 Up Gold

7 Up Gold was marketed for a short time in 1988 as a spice-flavored beverage, similar to Vernors Ginger Ale. Even though 7 Up's marketing slogan was "Never had it, never will" (referring to caffeine) 7 Up Gold did list caffeine as one of its ingredients. The 7 Up Gold recipe was actually an unused Dr Pepper invention.

7 Up Free

7 Up Free is sold in Great Britainmarker, Irelandmarker, Norwaymarker, Argentinamarker, Iceland and Pakistan. It contains no caffeine, sugar, colorings or preservatives and is marketed as "Natural Lemon and Lime flavour" similar to the "100% natural" American version. It contains a combination of artificial sugars, and for eight years the only variety on the Norwegian market. The lack of the usual light or zero-label is confusing to Norwegian consumers, who often buy it not knowing they are buying a product with artificial sugars.

7 Up Ice Cola

Introduced in 1995 by Pepsi for the International market. It was a clear cola. It was not as popular as hoped and was discontinued.

dnL / 7 Upside Down

dnL was the name of a soft drink produced by Cadbury Schweppes Americas Beverages in the United Statesmarker. It was part of the 7 Up family of soft drinks, and was introduced in September 2002. It was launched in the same year as other attempts to extend soft drink brand names with new iterations, including Pepsi Blue, Dr Pepper Red Fusion and Vanilla Coke. It had arguably been poorly marketed, and, while it remained listed as an official product of the company in late 2005, it was scheduled to be discontinued for 2006 in favor of the "7 Up Plus" brand.

The product's name came from the fact that the "dnL" logo is the "7 Up" logo turned upside-down. The product itself was also, in many ways, the polar opposite of 7 Up: while 7 Up is caffeine-free, colorless, and comes in a green bottle, dnL contained caffeine and was an unusual shade of green (vaguely similar to the green of 7 Up's bottle) in a clear bottle. And while 7 Up has a fairly standard lemon-lime flavor, the "citrus" flavor of dnL is that of lime-lemon, (primarily lime flavored with a hint of lemon).

Barbecue sauces and marinades

In 2007, Cadbury Schweppes entered into a licensing partnership with Vita Food Products to produce a line of barbecue sauces and marinade flavored with Dr Pepper, 7 Up and A&W Root Beer.

Slogans and advertising campaigns

  • You Like It, It Likes You (1936)
  • The Fresh Up Family Drink (1952)
  • Fresh up with 7 Up (1957)
  • Nothing does it like 7 Up! (1958)
  • Get real action, 7 Up your thirst away (1963-1964)
  • Wet 'n' Wild (1965, 1966)
  • The (Diet) Uncola. (1967-1990s)
  • Crisp refreshing 7 Up (1960s-1970s)
  • It's 7 Up, it's Uncola (1975)
  • UNdo it with 7 Up (Late 1970s which charismatic actor Geoffrey Holder)
  • Feelin' 7 Up (1980)
  • Canada's turning 7 Up (1980) Canadamarker
  • 7 Up, The Difference is Clear (1982)
  • Never Had It, Never Will (1980s, reference to 7 Up not containing caffeine)
  • The feeling of Christmas. (December 1980s)
  • Put some Un in your life (diet). (early 1990s)
  • When you want the taste of UN, there's only one (early 1990s, used concurrently with previous slogan)
  • On the spot. (early 1990s)
  • Now that's refreshing. (1990s)
  • 6 Up was not enough. We went one louder. (1994)
  • It's an up thing. (1995)
  • Make 7 Up Yours. (1999)
  • Are you an Un? (Late 1990s-Early 2000s)
  • Seven flavors in one drink. (2008)
  • "Bheja fry .. 7 Up try" (2008)
  • "It's way more better than cola, it's 7 Up (Secondary Slogan used with Richard Karn to promote summer 7 Up commercials)

In conjunction with the 1999 marketing slogan "Make 7 Up Yours," 7 Up distributed shirts that said "Make Seven" on the front and "Up Yours" on the back. Television and radio ads featured Orlando Jones walking down a street talking about 7 Up with people seemingly angry or shocked by the risqué phrase "up yours". The ads and slogan quickly became popular, and the campaign lasted until 2005.

The television cartoon character Fido Dido was used as a mascot from the late 1980s through the early 1990s, and was re-introduced in international markets in the early 2000s.


See also


External links

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