The
92 KQRS Morning Show (also known as the KQ
Morning Crew) is a popular, long-running radio morning
show originating from KQRS-FM in Minneapolis
, Minnesota
. It is currently hosted by
Tom Barnard, and features several other regular
personalities. It is also one of the highest-rated local morning
shows in America.Lambert 2007: "How popular is Barnard? According
to the most recent Arbitron ratings, released last week, [...]
Barnard, put simply, IS morning drive radio in the Twin Cities.
Everyone else could save the electricity. Among men 25-54 his show
gobbles up a 31.7% share of the audience. 93X, (KQ's sister
station), is second with 8.2." ==History== When KQRS - formerly a
sleepy classic rock station with a reputation for "stoner" music -
was acquired by ABC Radio Network in 1985, it decided to bring in a
high-performance team to better utilize the station's 50,000 watts
of power. It enlisted program director Dave Hamilton, an industry
whiz kid, to turn the programming around. Hamilton in turn hired
Barnard, a journeyman disc jockey and highly-successful voice-over
artist, and Dan Culhane, another veteran local jock, to anchor the
vital morning show. The show quickly generated huge numbers with
its mix of irreverent and sometimes tasteless humor and, usually,
very little music. The show dropped Dan Culhane in 1987, and over
the years accreted a collection of other characters, with Mike
"Stretch" Gelfand and Terri Traen joining in the early 1990s to
anchor the rest of the cast. In 1997, competing station WBOB
(100.3FM) picked up the syndicated version of the Howard Stern
show, giving Barnard his sternest test yet. After a year and a
half, Barnard became one of the few local morning shows in the
country to best Stern in the local ratings; WBOB changed formats
and dropped Stern. At around this time, Barnard and the Morning
Show were recognized as the top-rated morning show in the country,
in terms of audience share; the show had a higher percentage of
local radio listenership than any other major-market morning show
in the US. ==KQRS Morning Show members== ===Tom Barnard=== "Tommy
B" is the host of the show. ===Terri Traen=== Born Theresa Traen,
Married name Pawelk. Traen was raised in [[Delano,
Minnesota|Delano]], [[Minnesota]]. She is the only on-air female
crew member. Terri is famous among listeners for her many
broadcasting gaffes. She also helps to promote the show by
appearing in numerous spots (such as stores and bars) throughout
the [[Twin Cities]]. As a [[Roman Catholic]], Traen often defends
the church when others are more eager to criticize it. When anyone
from [[United Kingdom|Britain]] is interviewed during the show,
Traen often asks them if they ever knew, or met, [[Princess
Diana]]. Also, during interviews with experts in any given field, a
soundbyte of her asking if they "ever look[ed] for the [[F. Scott
Fitzgerald]]" is played which references a gaffe made by her years
ago confusing the author with the sunken ship [[Edmund P
Fitzgerald]]. ===Bryce Crousore=== The show's producer who also
appears on-air, Bryce is a recovering [[drug addict]] who freely
speaks about his addiction and recovery. He frequently references
pornographic films and websites, and is teased when women who claim
to have large breasts call in because it gets him aroused. ===Mike
"Stretch" Gelfand=== Short, middle-aged, [[Jewish]] and a
self-proclaimed social liberal, Stretch provides a stark contrast
to the rest of the show's largely conservative views. He often uses
wit or dry humor when commenting on an issue and runs the show's
[[dead pool]] with listeners as well as a weekly football pick
segment. Mike came to this show via his career as a [[horse
racing]] handicapper and fan; before KQRS, he co-hosted a
sports-handicapping show at a small station in Anoka, MN (KANO-AM)
with eventual WCCO-AM nightside host Dark Star, which led to his
hiring at KQ. Gelfand still provides picks on a regular basis at
[[Canterbury Park]]. Like Barnard, Gelfand is a voiceover artist
and a member of the [[Screen Actors Guild]], and is a comedy
writer; he wrote for and appeared in some episodes of the
[[Nickelodeon (TV channel)|Nickelodeon]] show [[What Would You
Do?]]. ===Phillip Wise=== A former [[NFL]] player and the lone
African-American crew member who is almost always referenced when a
news segment or topic is about African-Americans (who Barnard
jokingly refers to as "Philly's cousins"). Despite the show's
racial humor element, Wise and Barnard have been good friends since
childhood. Wise is often the subject of racial teasing and plays
into the jokes, referring to himself as "a black man in America
today". ===Bob Sansevere=== Sansevere, a sports columnist for the
[[St. Paul Pioneer Press]], joined the morning show with Jeff
Passolt after the departure of Mark Rosen, and is known as "Sanny"
by the listeners. His main duty on the show is to give sports news
updates, and is usually only present for the first half of the
show. He has also served as a city council member of the suburb of
[[Orono, Minnesota|Orono]], where he and his wife Mary run a
[[miniature horse]] ranch
[https://www.enchantedhollow.net/Home_Page.php], and hosted a
social-commentary segment on [[KSTP-TV]] called "Sansevere Sounds
Off" until February 2008. [http://www.kstp.com/article/237/]
===Brian Zepp=== The show's board operator (audio engineer), as
well as host of the station's weekend "Best of the KQ Morning Show"
anthology program, Zepp is a South Dakota native, a motorcycling
enthusiast and Army veteran who, like Crousore, is very open about
his love for beautiful, large-chested women. ===Jeff Passolt===
Local [[KMSP-TV]] news co-anchor who, like Sansevere, provides
insight on news and sports topics being discussed. He was once
urged by Barnard to run for political office (in much the same
manner as Mark Rosen years earlier). ===Justin Severson=== The
show's call screener who appears on air. Despite the fact that he
is married, he is accused of being a [[homosexual]] on air,
particularly by Brian and Bryce. He also moonlights as a beer
vendor at [[Minnesota Twins]], Minnesota Vikings, and [[Minnesota
Wild]] games. ==Former show members== ===Tony Lee=== Lee was the
show and segment producer from its debut through early 2000, when
he left amid a contract dispute. His most significant contributions
were the "Tony Tunes," a series of song parodies written and
performed largely on his own, and putting together the year-end
compilation CDs that were released from 1989-2001. After his
departure from KQ, he helped [[Radio One]] create urban station
[[KTTB]] and in the fall of 2001 launched the sation's precursor to
[[Tone E. Fly]]'s morning show. ===John Lassman=== Lassman is most
known to listeners for his character '''The Chucker''', a bumbling
jock who did off-air interviews and almost always mistook the
interviewee's identity. It is rumored that Chucker interviews with
(among others) [[Dennis Miller]] and [[Rob Schneider]] have caused
them to never want to appear on KQ again. Lassman also created the
'''Call of the Day Challenge''' in which listeners would send him
ideas for prank phone calls. Perhaps the best known of these prank
calls was one affectionately titled "Mooseburger," in which a man
named Mooseburger thinks that comedian Jack Benny (by that time
"Benny" was deceased) is the one making the prank phone call. He is
now a programming director at [[CBS]]-owned Twin Cities stations
[[WLTE]] and [[KZJK]]. ===Mark Curtis=== Former sports reporter for
the show who was replaced by Rosen in the late 80's. Went on to
work in the same capacity with [[Dave Pratt]] at [[KUPD]] in
[[Phoenix, AZ]]. Currently is the 5, 6, and 10pm weekday news
anchor at [[KPNX]] in Phoenix. ===Cabé=== The Cabé (the radio name
of Lee Mroszak) joined KQ in early 1997 by way of [[Andy Savage]]'s
morning show on sister station [[KXXR|93.7 The Edge]] after that
station had flipped formats to [[active rock]]. His stay was
short-lived, however; he managed to alienate [[Dennis Green]]
during an interview at the 1997 [[Minnesota Vikings|Vikings]]
[[training camp]], and on December 1, the morning of a seminal
[[Monday Night Football]] game between the Vikings and the [[Green
Bay Packers]], aired a bit that allegedly found [[Brett Favre]] in
a hotel room with a woman that was not his wife. After protests
from Favre, Packer fans, and the Packers organization, Cabé
revealed the bit to be staged, and he apologized and was
subsequently fired.Silverstein 1997: "The station, KQRS-FM, has
apologized to Favre and the Packers for airing the hoax,
perpetrated by deejay Lee Mroszak, who goes by the name of "Cabe."
Mroszak was fired Wednesday after the station learned that the
report had been staged." That same week, he was a guest on the
[[Howard Stern Show]], where he proceeded to rip into the staff at
KQ for making him take the fall. ===Dan Culhane=== Culhane -
originally a co-host during the show's "Tom and Dan" days - was
dropped from the show under uncertain circumstances in 1987. He's
worked around the radio industry ever since, currently serving as
production director for Salem Radio Network's Twin Cities outlets.
==Controversy== ===Asian-Americans=== On June 9, 1998, Barnard was
reading a news item about a Hmong girl that had killed her newborn
son. The crew made several derisive remarks; in particular, Barnard
stated that Hmongs should "assimilate or hit the goddamn road"
Evans 1998:"In a June 9 broadcast, Barnard sparked controversy by
mocking news reports of a 13-year-old Wisconsin Hmong girl who was
accused of killing her baby. Minnesota's Hmong community responded
with outrage to Barnard's comments, which concluded, 'either
assimilate or hit the [redacted] road.'" and, in response to his
reading of the [[USD|$]]10,000 fine levied against the girl,
"That's a lot of eggrolls." Collins 2007: "... Barnard and his
co-hosts made fun of a teenage Hmong girl who was charged with
killing her newborn son. [...] They said of her potential $10,000
fine: 'That's a lot of eggrolls.'" KQRS weathered protests from the
Asian-American community and eventually issued a public apology in
addition to making several PR-building concessions to the
community. In a related concession, Tony Lee's stereotypical
character "Tak" was axed from the show.
Native Americans
In September 2007, Terri and Tom made comments about the Minnesota
Chippewa and
Sioux
tribes, respectively, and the
American Indian Alliance that
raised concerns from the tribes. The tribes mounted several
protests throughout October, and the station again issued a public
apology.
The "Phantom Caller"
Often though incorrectly by Terri to be the pestilent caller Steve
from Winsted...
Footnotes
References
- Associated Press (via wire), KQRS morning show host addresses racial
controversy, Minnesota Daily,
October 21, 1998. Retrieved May 29, 2008.
- Collins, Terry, KQRS remarks upset Indian leaders, Star Tribune, October 29, 2007. Retrieved May
28, 2008.
- Evans, Melanie, 'Free speech' wins in KQRS case, Minnesota Daily, November 15, 1998.
Retrieved May 27, 2008.
- Lambert. Brian, Tommy B: King of All Radio, The Rake, October 29, 2007. Retrieved May 29,
2008.
- ––, Howard's End, St. Paul Pioneer Press, April 11,
1999. Retrieved May 29, 2008.
- National Association of Broadcasters (NAB), 2006 Large Market Personality of the Year Winner:
Tom Barnard, KQRS, 2006. Retrieved May 29, 2008.
- Silverstein, Tom, Packer Notes: Favre ponders lawsuit, Milwaukee Journal-Sentinel,
December 4, 1997. Retrieved May 29, 2008.