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"Another Way to Die" is a song by American rock musician and singer Jack White (of The White Stripes, The Raconteurs, and The Dead Weather) and American R&B-soul singer Alicia Keys. Written and produced by White as the theme song to the 2008 James Bond film Quantum of Solace, it was released as a single in the United States on September 30, 2008 and Europe on October 20, 2008.

The song—which features White on vocals, guitar and drums and Keys on vocals—is the first duet in the Bond film series and was nominated for Best Short Form Music Video at the 2009 Grammy Awards, with director P. R. Brown. It was also nominated for Best Song at the 2008 Critics' Choice Awards. The song won Best Original Song at the Satellite Awards 2008.

The single has been released by White's label Third Man Records as a limited edition of 6,000 copies in the U.S. on September 30, 2008, and on October 20, 2008 in the United Kingdom. It was also released as a downloadable song for the video game Guitar Hero World Tour on November 7, 2008. An instrumental version of the song was also used in a Coca-Cola commercial, as Coca-Cola Zero is being used to promote the film.

Roughly the first two minutes of the song were first played on September 13, 2008 on the radio show Siglo 21 on Radio 3 in Spain. The song premiered on British radio on September 18, 2008 on The Jo Whiley Show on BBC Radio 1. Newsbeat described the reaction from listeners who e-mailed their opinions as mixed. On October 3, 2008 the music video premiered on Channel 4.

The song featured at number 87 in Triple J's Hottest 100 Countdown 2008, a poll of favorite songs of the year, as voted by the listeners of Australian radio station Triple J.

Background

White wrote and produced the song and he plays the guitar and drums while Keys provides vocals, becoming the first duet in Bond theme history. The pair filmed a video for the song in Toronto on September 6, 2008, whilst Keys was at the Toronto International Film Festivalmarker promoting her new film The Secret Life of Bees while White was there with It Might Get Loud, a documentary on the electric guitar. Initial reviews of the song were mixed, with some critics anticipated that the song could grow in popularity the more it was played on radio and performed live. Amy Winehouse and Leona Lewis had previously been rumored as the vocalists for the Bond theme. The song is also featured in a Coca-Cola advertisement.

Music video

The music video for the song was released on Yahoo! Video on September 29, 2008, and directed by P. R. Brown. It has since made its way onto YouTube and other video sharing sites. It can also be seen on the DVD of the film. It features White singing and playing both guitar and the drums. Keys sings and plays piano in the video. Video effects and CGI are in the background featuring wavy lines and use of dawn and dusk. A shot of Daniel Craig as James Bond appears in the very last shot, which appeared in the theatrical trailer for the film. The video was announced as a nominee for Best Short Form Music Video at the 51st Grammy Awards.

In the opening titles to the theatrical film, the song begins when Bond fires a bullet. He roams the desert aiming his gun in every direction, and slowly the sand dunes he has been patrolling become nude women in silhouette. Aside from the desert theme, there are also visual cues of the night sky, and lines of celestial navigation seen, as well as various handgun silhouettes. The main colors used in the video are black, blue, and orange.

Chart performance

On October 5, 2008, the song entered the UK Singles Chart at number twenty-six on downloads alone, and peaked at nine. Also, it became Keys' first chart-topper in Finland, and charted inside the top ten in Germany, Austria, Switzerland, Belgium, Denmark, and Norway. In Canada on the issue of October 18, 2008 it debuted at number fifteen on the Canadian Hot 100 based on a large number of downloads.

In the United States it debuted at number eighty-one on the Billboard Hot 100 on the issue of November 29, 2008.

In Australia the song made its way into the top forty, peaking at number twenty-nine the week of December 1, 2008. "Another Way to Die" was the first James Bond theme song to feature on a Triple J Hottest 100 playlist, compiled almost every year since 1989; in 2008 the song was ranked the eighty-seventh most popular.

Personnel

Credits are taken from the record sleeve.

Musicians



Production

  • Jack White – producer, mixing
  • Vance Powell – engineer
  • Mark Petaccia – assistant engineer
  • Nathan Yarboro – assistant engineer
  • Josh Smith – assistant engineer
  • Vlado Meller – mastering
  • The Third Man – design
  • Rob Jones – design


Charts

Chart (2008) Peak
position
Australian ARIA Singles Chart 29
Ö3 Austria Top 40 2
Belgian Ultratop 50 Singles (Flanders) 10
Belgian Ultratop 40 Singles (Wallonia) 20
Canadian Hot 100 15
Czech IFPI Airplay Chart 65
Danish Singles Chart 7
European Hot 100 Singles 12
Finnish Singles Chart 1
French SNEP Singles Chart 98
German Singles Chart 8


Chart (2008) Peak
position
Greek Singles Chart 8
Irish Singles Chart 12
Japan Hot 100 Singles 49
Norwegian Singles Chart 4
Portuguese Singles Chart 2
Slovak IFPI Airplay Chart 80
Swedish Singles Chart 15
Swiss Singles Chart 4
Turkey Top 20 Chart 14
UK Singles Chart 9
U.S. Billboard Hot 100 81


References


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