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Asa Aarons (born October 20, 1956), co-creator of "Just Ask Asa!", is an Emmy award-winning consumer reporter and photojournalist. His reports focus on the problems, concerns and realities of everyday life, ranging from false advertising claims to credit card rip-offs and business swindles. Aarons has appeared on television stations in cities including New York Citymarker, Detroitmarker and Pittsburghmarker. He appeared on WNBCmarker in NYC from 1993 until the NBC 2.0 budget cuts in 2007. He established the proprietary "Ask Asa" brand and developed the expression into a catchphrase for consumers seeking assistance. His work was simultaneously featured on television and the station's mobile Internet-based platform. In 1998, he began writing a newspaper column for the New York Daily News which appeared four times a week. He has made numerous guest appearances on The Today Show, nationally televised talk shows such as Maury Povich and Sally Jesse Raphael, and on programs on MSNBC and CNBCmarker. Before moving to New York, Aarons appeared from 1990 to 1993 on WDIVmarker in Detroit, where he also wrote a consumer column for The Detroit News and hosted a consumer call-in radio shows. He worked at WPXImarker in Pittsburgh from 1984 until 1990, where he also hosted a 30-minute consumer/health show called "Your Money or Your Life." He worked in several smaller television markets in Ohio early in his career: Toledomarker, Youngstownmarker, Cincinnatimarker and Clevelandmarker. He won Emmy awards for stories in Cleveland (1982), Detroit (1992) and New York City (2007). Aarons is a native of Toledo. He is married to writer Noreen Seebacher. They have five children and live in Westchester Countymarker, NY.


  1. LinkedIn Profile: Asa Aarons
  2. TV Consumer Reporter Thrives on Adversity - New York Times
  4. Just Ask Asa!

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