Barra da Tijuca is a famous
neighborhood of Rio de
Janeiro, Brazil, located
southwest of the city on the Atlantic Ocean.
Affectionately called "Barra" by the
locals, this place is known as the hottest new neighborhood,
blessed with beautiful rock formations and a beach blanketed with
some of the planet’s sexiest bodies. This booming outpost of large
office complexes and luxury condos 10 miles west of Copacabana
Beach is emerging as the latest playground of Rio’s trendiest
upstarts.Barra is well known for its beaches and
lifestyle, and is commonly seen as like Miami Beach.
Sports like surfing
, and body boarding
are often practiced, and are
taught in numerous schools in the area. Championships (national and
international) are also held at Barra da Tijuca. The neighborhood
is classified as one of the richest places in the country and it
has one of the highest HDI (0.959) of Brazil. Most of the
millionaires and celebrities of Brazil live at Barra. With big
mansions and fancy condominiums, Barra da Tijuca, is known as the
place of the brazilian elite society.
The name Barra da Tijuca can be roughly translated as 'Swamp
means port entrance or sandbank
, and Tijuca
is a word originally
from the Tupi ty-yúc
means putrid water, mud, swamp
, puddle, clay
The neighbourhood area was originally a sandbank
, composed of white sand dunes covered by
. In its central sand
stripe extends the Avenida das Américas, a section of BR-101
motorway, along which the neighbourhood started to grow.
In 1969 the neighbourhood's pilot plan project began, elaborated by
. The project foresaw
the construction of two avenues, Avenida das Américas and Avenida
Ayrton Senna, beside a regulation to the Barra da Tijuca and
adjacent neighbourhoods, with the limitation of the buildings'
maximum height and the creation of conservation areas
. In the middle of the
1970s, there were already some isolated enclosed condominiums
in the middle of the predominant
vegetation, with some small- and medium-sized business
During the 1980s Barra da Tijuca had a population explosion, with
virtually all the ground plots along its avenues being occupied by
large residential areas, parks, supermarkets, shopping malls,
schools and hospitals. The avenues were duplicated and received
. At this time there was
an emancipation movement of Barra da Tijuca and its bordering
neighborhoods, but the plebiscite result was unfavourable.
Today, the region has established itself as the most important of
the city's high society real estate attraction area, which adopted
a lifestyle based in blocks of flats, mansions, fancy condos,
imported cars and shopping centres. Due to the Rio de Janeiro city
downtown real estate degradation and plastering, Barra also
attracted an increasing number of companies, most of them of the
Península - Winner of the award of the
best condo of Brazil.
As the most recent neighborhood, built only about thirty years ago,
Barra introduced a new concept of life in the country. A concept
characterized by big condominiums with a large leisure
infrastructure (golf field, sport courts, pools, private grove and
lake...), private services (SPA, GYM, cinema...) and high security
and privacy. The condominiums of Barra are also known as
eco-condos, they are environmentally friendly. The most famous
projects are the condos Rio2 and Península, this last one won the
award of the best condo of Brazil.
universities have a campus in the
neighborhood, including Universidade Estácio de
Sá, Pontifícia Universidade
Católica, Universidade Gama
Veiga de Almeida and Instituto Brasileiro
de Mercado de Capitais.
The neighborhood also has the
best private schools of the city.
New York City Center
The neighborhood is home to many fancy, modern and mega-malls, the
most notable being the BarraShopping (the largest mall in Latin
America with nearly 700 stores, restaurants, cinemas and bowling),
the New York City Center, the Via Parque Shopping and the
'Downtown'.List of the most important malls:
- New York City Center
- Via Parque Shopping
- Cittá América
- Casa Shopping
- Rio Design
- Barra Square
- Barra Garden
- Barra Point
- Barra World
There are many kinds of entertainment like, kart, bowlings,
cinemas, theme parks, beaches and more. However, Barra is well
known by the right place to have a night life. With many clubs
filled with young good-looking boys and girls opened the whole
night, Barra is the choice for the brazilian youth. Night life in
Barra can feel even more Miami-like than Miami, with thumping
techno emanating from clubs dotting its main drag. (You need to be
18+ to enter in the night clubs)
Barra has not only architectural influences. The influence of the
whole world, especially from Europe and Asia, can be easily found
by the presence of restaurants of many different countries. Find
somewhere to eat in this neighborhood is not the hardest thing to
do, the only problem is to decide where to go, and of course, be
able to pay a lot of money in those one which are the best but also
the most expensive restaurants of the city. There are restaurants
from Italy, Japan, China, Portugal, Germany, Saudi, Australia,
Finland, Austria, Spain, Mexico, France, India, Peru, Poland,
Switzerland, Thailand and more.
3 main avenues in Barra: Avenida das Américas (which
connects almost all Barra, Avenida
Ayrton Senna (former Avenida Alvorada, which connects Barra to
Jacarepaguá neighbourhood) and Avenida Sernambetiba (which passes
along the beach).
In all directions, the view includes lakes
and mountains, or even the sea. The connection works of Barra with
the rest of the urban network, transposing the Maciço da Tijuca
and Via Amarela) are among the most expensive works already carried
out in Rio, confirming the city's road transport choice. With a
good transportation system, Barra, has many bus routes and now, in
2009, the Barra's subway is being built for the Rio Olympics Games
Barra in sports
- The 2007 Pan American Games were placed most part in
- Rio Olympics Games in 2016 will be held in Barra.
football club Barra da Tijuca Futebol Clube
derives its name from the suburb, but its headquarters are located
in neighbouring Recreio dos Bandeirantes.
- The football club Vasco da Gama's training
ground, called Vasco Barra, is also located in Barra.
- Three major Associations' headquarters are located in Barra da
Tijuca: the Brazilian
Football Confederation, the Brazilian
Volleyball Confederation and Brazilian Olympic
- The Golden Green Golf Club provides three-par six-hole
court greens open to outside players with illumination for night
- Surf competitions, such as Rio Marathon Surf Internacional,
Festival Petrobras de Surfe, Campeonato Velox Surf Amador and
Circuito Petrobras are held in Barra. There are several surfing
schools in the neighbourhood are evidence of the popularity of this
sport with the locals.
- The Aero Clube do Brasil provides parachuting experiences. The
Rio Sport Center offers tennis courts to the public.
Barrashopping and Barra Square are home to
- There are several places where beach and court volleyball are
practised. The Bernandinho's School is located in Barra.
- The famous Brazilian
Jiu-Jitsu academy Gracie Barra,
takes its name and originates from Barra.
- The numerous condo also offer
several others sports courts for its residents and sometimes for
The 18 km long beach is the largest Rio de Janeiro beach.
Tijuca beach starts at Morro do Joá and ends at the Recreio dos
Bandeirantes neighbourhood, in Pontal de Sernambetiba, beyond
Most of its waters are clear and
green, and have an uncommon wave formation. Barra da Tijuca beach
is one of the most sought after beaches by surfers, windsurfers,
bodyboarders and fishing enthusiasts. There is also a cycle lane
Cidade da Música.
Barra is the largest convention center in Latin America, Riocentro.
- Largest beach of Rio de Janeiro.
- As of
2005, a new Rio de Janeiro concert room is being built in Barra da
Tijuca, named 'Cidade da Música' (Music City), inspired by the Cité
de la Musique located at La Villette park, in Paris. The
invited architect, Christian de
Portzamparc, is the author of the original Cité de la Musique
project. This music complex will be the largest one in
- Almost 20 shoppings malls in the neighborhood.
- Largest shopping center in Latin America, BarraShopping.
- Rio Olympics Games in 2016 will be held in Barra.
- Almost 20% of the whole amount of money collected by municipal
property tax is from Barra.
- The network's main production studios of Rede Globo are located in Barra. The network is
currently the largest in the Latin America and the fourth largest
in the world.
The influence from different countries is criticized by many
brazilians especially about the 88-foot-high replica of the Statue
of Liberty in the New York City Center. While Rio's traditional
neighborhoods recall Lisbon, Rome or Paris, the atmosphere in Barra
da Tijuca is more like that of American Sun Belt cities like Los
Angeles, Phoenix, Houston or Miami -- and deliberately so. While
that sort of thing may be common in the rest of Latin America, it
has not always been so here. Brazilian elite society has
traditionally had an ambivalent attitude toward the United States
but adores all things French, which helps explain the profusion of
luxury beachfront apartment buildings here that have names like
Maison du Soleil and Chateau d'Amboise or that honor French
cultural icons like Mallarme, Baudelaire and Degas. Actually, the
neighborhood already has a pair of apartment buildings that
resemble upright versions of the Leaning Tower of Pisa. But to the
guardians of established values in Barra, so blatant an imitation
of and homage to the United States comes as an affront.