Beefcake magazines were
magazines published in
North America in the 1930s to 1960s that
featured photographs of attractive, muscular young men in athletic
poses. While their primary market was
gay men, until the 1960s, they were typically
presented as being magazines dedicated to encouraging
fitness and
health:
the models were often shown demonstrating
exercises. Because of the conservative and
homophobic social culture of the era, and
because of
censorship laws,
gay pornography could not be sold openly.
Gay men turned to
beefcake magazines, which
could be sold in newspaper stands, book stores and
pharmacies. Beefcake magazines were often the only
connection that
closeted gay men had to
their sexuality.
Gay pornography
pioneer
Bob Mizer's
Athletic Model Guild, or AMG, produced
Physique Pictorial, the first all-nude and all-male
magazine, and the film
Beefcake documents his work and the
growth of the Beefcake magazine industry.
In the 1960s, the pretense of being about exercise and fitness was
dropped as controls on pornography were reduced. By the end of the
decade, however, gay pornography became legal, and the market for
beefcake magazines collapsed.
Young Physique magazine was a prime example of this genre.
It had a centerfold with a young model wearing a posing strap
(
g-string) with creative sets designed by
the well-known gay photographer
James Bidgood. Showing total
nudity was illegal before 1962, so all models had to wear posing
straps.
Since Young Physique was widely
available in drugstores and magazine
stores all over the United
States
, even in smaller cities and small towns, buying a
copy of the magazine is the way most young homophiles in the 1960s made their first contact
with the gay world.
In the 1980s and 1990s, beefcake magazines enjoyed a resurgence due
to a heightened interest in male gym culture as well as the onset
of the
AIDS epidemic. Numerous titles found
success, such as
Men's
Workout,
Exercise for
Men Only, and
Men's
Exercise. These magazines are highly visual-oriented with
extensive pictorials in contrast to fitness magazines that focus
more on text such as
Men's Fitness. Many of the images
feature
homoerotic or suggestive sexual
imagery, such as male models unbuttoning their pants or almost full
nudity. Some have included profiles of male strippers and some of
the male models have also appeared in
Playgirl.
Alan B. Stone
Alan Bentley Stone (1928-1992) was a Canadian photographer who was
a major contributor to beefcake magazines in Canada and the US.
Working
from the basement of the home he shared with his mother and aunt in
Pointe-Claire,
Quebec
, a suburb of Montreal, Stone created tens of
thousands of photographs of Montreal-area bodybuilders that were
published in American magazines and in Physique
Illustrated, and Face and Physique, which Stone
published. Alan B. Stone's work was given shortly before his
death to the Archives gaies du Québec (Quebec Gay Archives), a
community-based organization in Montreal. This organization now
holds copyright to his vast collection of work which spans several
decades.
The American magazines typically did not pay Stone for his work,
but gave him free advertising space which he used to sell photo
sets directly to customers. Stone frequently took driving trips
across Canada with a model as his driver, and photographed the
model in beautiful wilderness settings. Stone also took photographs
of Canada on these trips that he sold to camping and travel
magazines.
Athletic Model Guild
- See: Athletic Model
Guild
Magazines
Full-size magazines
- Beach Adonis
- Demi-Gods
- Face and Physique
- Mr. America
- Muscle Boy
- Muscles a Go-Go
- Teen Torso
- Tomorrow's Man Special
- Young Physique (US, 1958 - 1969) Most popular Beefcake
magazine—widely available all over the United States. Had a
Playboy-like fold out centerfold of
young man in a posing strap (g-string).
Pocket-size magazines
- Adonis
- Art and Physique
- Body Beautiful
- Fizeek Art Quarterly
- Grecian Guild Pictorial
- Male Figure
- Male Pix
- Man Alive
- Manorama
- Manual
- Man's World
- Mars
- Muscle Teens
- 101 Boys Art
- Physique Illustrated
- Physique Pictorial
- Scan
- Tomorrow's Man
- Trim
- Vim
See also
References
- The United States Supreme Court
ruled that nude male photographs were not obscene in
MANual Enterprises v. Day,
370 U.S. 478 in 1962. A number of softcore gay pornographic magazines featuring fully
nude models, some of them tumescent, quickly appeared. See: Barron, Jerome
A. and Dienes, C. Thomas, First Amendment Law, St. Paul,
Minn.: West Publishing Co., 1993, ISBN 0314025812 ; Streitmatter,
Rodger and Watson, John C., "Herman Lynn Womack: Pornographer as
First Amendment Pioneer," Journalism History, 28:56
(Summer 2002); and Waugh, Thomas, Hard to Imagine: Gay Male
Eroticism in Photography and Film from Their Beginnings to
Stonewall, New York: Columbia University Press, 1996, ISBN
0231099983 .
- Fizeek Art Quarterly: