A
blog (a
contraction of the term "
web
log") is a type of
website, usually
maintained by an individual with regular entries of commentary,
descriptions of events, or other material such as graphics or
video. Entries are commonly displayed in reverse-chronological
order. "Blog" can also be used as a verb, meaning
to maintain
or add content to a blog.
Many blogs provide commentary or news on a particular subject;
others function as more personal
online
diaries. A typical blog combines text, images, and links to
other blogs,
Web pages, and other media
related to its topic. The ability for readers to leave comments in
an interactive format is an important part of many blogs. Most
blogs are primarily textual, although some focus on art (
Art blog), photographs (
photoblog), videos (
Video blogging), music (
MP3 blog), and audio (
podcasting).
Microblogging is another type of blogging,
featuring very short posts.
As of December 2007, blog search engine
Technorati was tracking more than 112,000,000
blogs.
Types
There are many different types of blogs, differing not only in the
type of content, but also in the way that content is delivered or
written.
- Personal blogs: The personal blog, an ongoing diary or
commentary by an individual, is the traditional, most common blog.
Personal bloggers usually take pride in their blog posts, even if
their blog is never read. Blogs often become more than a way to
just communicate; they become a way to reflect on life or works of
art. Blogging can have a sentimental quality. Few personal blogs
rise to fame and the mainstream, but some personal blogs quickly
garner an extensive following. A type of personal blog is referred
to as "microblogging," which is extremely detailed blogging as it
seeks to capture a moment in time. Sites, such as Twitter, allow bloggers to share thoughts and
feelings instantaneously with friends and family and is much faster
than e-mailing or writing.
- Corporate and organizational blogs: A blog can be private, as
in most cases, or it can be for business
purposes. Blogs, either used internally to enhance the
communication and culture in a corporation or externally for marketing, branding or
public relations purposes are
called corporate blogs. Similar blogs
for clubs and societies are called club blogs, group blogs, or by
similar names; typical use is to inform members and other
interested parties of club and member activities.
- By genre: Some blogs focus on a particular
subject, such as political blogs,
travel blogs (also known as
travelogs), house blogs, fashion
blogs, project blogs, education blog, niche
blogs, classical music
blogs, quizzing blogs and legal blogs (often referred to as a
blawgs) or dreamlogs. Two common types of
genre blogs are art blogs and music blogs. A blog featuring discussions
especially about home and family is not uncommonly called a mom blog. While not a
legitimate type of blog, one used for the sole purpose of spamming
is known as a Splog.
- By media type: A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches
is called a sketchblog or one comprising
photos is called a photoblog. Blogs with
shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters
and then scanned are called typecast or typecast blogs; see
typecasting .
- A rare type of blog hosted on the Gopher Protocol is known as a Phlog.
- By device: Blogs can also be defined by which type of device is
used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog. One early blog was Wearable Wireless Webcam,
an online shared diary of a person's personal life combining text,
video, and pictures transmitted live from a wearable computer and
EyeTap device to a web site. This practice of
semi-automated blogging with live video together with text was
referred to as sousveillance. Such
journals have been used as evidence in legal matters.
Community and cataloging
- The Blogosphere: The collective
community of all blogs is known as the blogosphere. Since
all blogs are on the internet by definition, they may be seen as
interconnected and socially networked, through blogrolls, comments, linkbacks (refbacks, trackbacks or pingbacks) and
backlinks. Discussions "in the blogosphere"
are occasionally used by the media as a gauge of public opinion on
various issues. Because new, untapped communities of bloggers can
emerge in the space of a few years, Internet marketers pay close attention to
"trends in the blogosphere".
- Blog search engines:
Several blog search engines are used to search blog contents, such
as Bloglines, BlogScope, and Technorati. Technorati, which is among the most
popular blog search engines, provides current information on both
popular searches and tags used to
categorize blog postings. The research community is working on
going beyond simple keyword search, by inventing new ways to
navigate through huge amounts of information present in the
blogosphere, as demonstrated by projects
like BlogScope.
- Blogging communities and directories: Several online communities exist that connect
people to blogs and bloggers to other bloggers, including
BlogCatalog and MyBlogLog.
Interest-specific blogging platforms are also available. For
instance, Blogster has a sizable community
of political bloggers among its members.
- Blogging and advertising: It is
common for blogs to feature advertisements either to financially
benefit the blogger or to promote the blogger's favorite causes.
The popularity of blogs has also given rise to "fake blogs" in which a company will create a
fictional blog as a marketing tool to promote a product.
Popularity
Researchers have analyzed the dynamics of how blogs become popular.
There are essentially two measures of this: popularity through
citations, as well as popularity through affiliation (i.e.
blogroll). The basic conclusion from studies of the
structure of blogs is that while it takes time for a blog to become
popular through blogrolls,
permalinks can
boost popularity more quickly, and are perhaps more indicative of
popularity and authority than blogrolls, since they denote that
people are actually reading the blog's content and deem it valuable
or noteworthy in specific cases.
The
blogdex project was launched by researchers
in the MIT Media
Lab
to crawl the Web and gather data from thousands of
blogs in order to investigate their social properties. It
gathered this information for over 4 years, and autonomously
tracked the most contagious information spreading in the blog
community, ranking it by recency and popularity. It can therefore
be considered the first instantiation of a
memetracker. The project is no longer active,
but a similar function is now served by
tailrank.com.
Blogs are given rankings by
Technorati
based on the number of incoming links and
Alexa Internet based on the Web hits of Alexa
Toolbar users. In August 2006, Technorati found that the most
linked-to blog on the internet was that of Chinese actress
Xu Jinglei.
Chinese media Xinhua
reported
that this blog received more than 50 million page views, claiming
it to be the most popular blog in the world. Technorati
rated
Boing Boing to be the most-read
group-written blog.
Blurring with the mass media
Many bloggers, particularly those engaged in
participatory journalism,
differentiate themselves from the
mainstream media, while others are members
of that media working through a different channel. Some
institutions see blogging as a means of "getting around the filter"
and pushing
messages directly to the
public. Some critics worry that bloggers respect neither
copyright nor the role of the
mass media in presenting society with credible
news. Bloggers and other contributors to
user-generated content are behind
Time magazine naming their
2006
person of the year as
"you".
Many mainstream journalists, meanwhile, write their own blogs —
well over 300, according to CyberJournalist.net's J-blog list. The
first known use of a blog on a news site was in August 1998, when
Jonathan Dube of The
Charlotte Observer published one
chronicling Hurricane Bonnie.
Some bloggers have moved over to other media. The following
bloggers (and others) have appeared on radio and television:
Duncan Black (known widely by his pseudonym,
Atrios),
Glenn Reynolds (
Instapundit),
Markos Moulitsas Zúniga
(
Daily Kos),
Alex
Steffen (
Worldchanging) and
Ana Marie Cox (
Wonkette). In counterpoint,
Hugh Hewitt exemplifies a mass-media personality
who has moved in the other direction, adding to his reach in "old
media" by being an influential blogger. Equally many established
authors, for example
Mitzi Szereto
have started using Blogs to not only update fans on their current
works but also to expand into new areas of writing.
Blogs have also had an influence on
minority languages, bringing together
scattered speakers and learners; this is particularly so with blogs
in
Gaelic languages. Minority
language publishing (which may lack economic feasibility) can find
its audience through inexpensive blogging.
There are many examples of bloggers who have published books based
on their blogs, e.g.,
Salam Pax,
Ellen Simonetti,
Jessica Cutler,
ScrappleFace. Blog-based books have been given
the name
blook. A prize for the best
blog-based book was initiated in 2005, the
Lulu Blooker Prize. However, success has
been elusive offline, with many of these books not selling as well
as their blogs. Only blogger
Tucker Max
made the
New York Times
Bestseller List. The book based on
Julie Powell's blog "The Julie/Julia Project"
was made into the film
Julie &
Julia, apparently the first to do so.
Legal and social consequences
Blogging can result in a range of legal liabilities and other
unforeseen consequences.
Defamation or liability
Several cases have been brought before the national courts against
bloggers concerning issues of
defamation or liability. U.S. payouts
related to blogging totaled $17.4 million by 2009; in some cases
these have been covered by
umbrella
insurance. The courts have returned with mixed verdicts.
Internet Service Providers
(ISPs), in general, are immune from liability for information that
originates with third parties (U.S.
Communications Decency Act and
the EU Directive 2000/31/EC).
In
Doe v. Cahill, the Delaware Supreme
Court
held that stringent standards had to be met to
unmask the anonymous posts of
bloggers and also took the unusual step of dismissing the libel
case itself (as unfounded under American libel law) rather than
referring it back to the trial court for
reconsideration. In a bizarre twist, the Cahills were able
to obtain the identity of John Doe, who turned out to be the person
they suspected: the town's mayor, Councilman Cahill's political
rival. The Cahills amended their original complaint, and the mayor
settled the case rather than going to trial.
In January
2007, two prominent Malaysian
political bloggers, Jeff
Ooi and Ahiruddin Attan, were
sued by pro-government newspaper, The New Straits Times Press
(Malaysia) Berhad, Kalimullah bin Masheerul Hassan, Hishamuddin bin
Aun and Brenden John a/l John Pereira over an alleged
defamation. The plaintiff was supported by the Malaysian
government. Following the suit, the Malaysian government proposed
to "register" all bloggers in Malaysia in order to better control
parties against their interest. This is the first such legal case
against bloggers in the country.
In the United States, blogger
Aaron Wall
was sued by Traffic Power for
defamation
and publication of
trade secrets in
2005. According to Wired Magazine, Traffic Power had been "banned
from Google for allegedly rigging search engine results." Wall and
other "
white hat"
search engine optimization
consultants had exposed Traffic Power in what they claim was an
effort to protect the public. The case was watched by many bloggers
because it addressed the murky legal question of who is liable for
comments posted on blogs. The case was dismissed for lack of
personal jurisdiction, and Traffic Power failed to appeal within
the allowed time.
In 2009, a controversial and landmark decision by
The Hon. Mr Justice
Eady refused to grant an order to protect the anonymity of
Richard Horton.
In 2009,
NDTV issued a legal notice to Indian
blogger Chetan Kunte for "abusive free speech" regarding a blog
post criticizing their coverage of the
Mumbai attacks. The blogger unconditionally
withdrew his post, replacing it with legal undertaking and an
admission that his post had been "defamatory and untrue" which
resulted in several Indian bloggers criticizing NDTV for trying to
silence critics.
Employment
Employees who blog about elements of their place of employment
raise the issue of
employee
branding, since their activities can begin to affect the brand
recognition of their employer. In general, attempts by employee
bloggers to protect themselves by maintaining anonymity have proved
ineffective.
Delta Air Lines fired
flight attendant Ellen Simonetti because she posted
photographs of herself in uniform on an airplane and because of
comments posted on her blog "Queen of Sky: Diary of a Flight
Attendant" which the employer deemed inappropriate. This case
highlighted the issue of personal blogging and freedom of
expression vs. employer rights and responsibilities, and so it
received wide media attention. Simonetti took legal action against
the airline for "wrongful termination, defamation of character and
lost future wages". The suit was postponed while Delta was in
bankruptcy proceedings (
court docket).
In early
2006, Erik Ringmar, a tenured senior lecturer at the London School of
Economics
, was ordered by the convenor of his department to
"take down and destroy" his blog in which he discussed the quality
of education at the school.
Mark Cuban, owner of the
Dallas Mavericks, was fined during the 2006
NBA playoffs for
criticizing NBA officials on the court and in his blog.
Mark Jen was terminated in 2005 after 10 days of employment as an
Assistant Product Manager at
Google for
discussing corporate secrets on his personal blog, then called
99zeros and hosted on the Google-owned
Blogger service. He blogged about unreleased
products and company finances a week before the company's earnings
announcement. He was fired two days after he complied with his
employer's request to remove the sensitive material from his
blog.
In India, blogger Gaurav Sabnis resigned from
IBM after his posts exposing the false claims of a
management school, IIPM, led to management of IIPM threatening to
burn their IBM laptops as a sign of protest against him.
Jessica Cutler, aka "
The
Washingtonienne", blogged about her sex life while employed as
a congressional assistant. After the blog was discovered and she
was fired, she wrote a novel based on her experiences and blog:
The Washingtonienne: A Novel. Cutler is presently
beingsued by one of her former lovers in a case that could
establish the extent to which bloggers are obligated to protect the
privacy of their real life associates.
Catherine Sanderson, a.k.a.
Petite
Anglaise, lost her job in Paris at a British accountancy firm
because of blogging. Although given in the blog in a fairly
anonymous manner, some of the descriptions of the firm and some of
its people were less than flattering. Sanderson later won a
compensation claim case against the British firm, however.
On the other hand,
Penelope Trunk
wrote an upbeat article in the
Boston Globe back in 2006,
entitled "
Blogs 'essential' to a good career". She was
one of the first journalists to point out that a large portion of
bloggers are professionals and that a well-written blog can help
attract employers.
Political dangers
Blogging can sometimes have unforeseen consequences in politically
sensitive areas. Blogs are much harder to control than broadcast or
even print media. As a result,
totalitarian and
authoritarian regimes often seek to
suppress blogs and/or to punish those who maintain them.
In
Singapore
, two ethnic Chinese were imprisoned under the country’s anti-sedition law for posting
anti-Muslim remarks in their
blogs.
Egyptian
blogger
Kareem Amer was charged with insulting
the Egyptian president Hosni Mubarak
and an Islamic institution
through his blog. It is the first time in
the history of Egypt that a blogger was prosecuted.
After a brief trial
session that took place in Alexandria
, the blogger was found guilty and sentenced to
prison terms of three years for insulting Islam and inciting sedition, and one year for
insulting Mubarak.
Egyptian
blogger
Abdel Monem Mahmoud was arrested
in April 2007 for anti-government writings in his blog. Monem is a member of the banned
Muslim Brotherhood.
After
expressing opinions in his personal blog about the state of the
Sudanese armed forces, Jan Pronk, United Nations Special Representative for the
Sudan
, was given three days notice to leave Sudan.
The Sudanese army had demanded his deportation.
In
Myanmar
, Nay Phone Latt, a blogger, was sentenced to 20
years in jail for posting a cartoon critical of head of state
Than Shwe.
Personal safety
One consequence of blogging is the possibility of attacks or
threats against the blogger, sometimes without apparent reason.
Kathy Sierra, author of the innocuous
blog
Creating Passionate Users, was the target of such
vicious threats and misogynistic insults that she canceled her
keynote speech at a technology conference in San Diego, fearing for
her safety. While a blogger's anonymity is often tenuous,
Internet trolls who would attack a blogger
with threats or insults can be emboldened by anonymity. Sierra and
supporters initiated an online discussion aimed at countering
abusive online behavior and developed a
blogger's code of conduct.
History
The term "weblog" was coined by
Jorn
Barger on 17 December 1997. The short form, "blog," was coined
by Peter Merholz, who jokingly broke the word
weblog into
the phrase
we blog in the sidebar of his blog Peterme.com
in April or May 1999. Shortly thereafter,
Evan Williams at
Pyra Labs used "blog" as both a noun and verb ("to
blog," meaning "to edit one's weblog or to post to one's weblog")
and devised the term "blogger" in connection with Pyra Labs'
Blogger product, leading to the
popularization of the terms.
Origins
Before blogging became popular, digital communities took many
forms, including
Usenet, commercial online
services such as
GEnie, BiX and the early
CompuServe,
e-mail lists and
Bulletin Board Systems (BBS). In the
1990s,
Internet forum software, such
as
WebEx, created running conversations with
"threads." Threads are topical connections between messages on a
metaphorical "corkboard."
The modern blog evolved from the
online
diary, where people would keep a running account of their
personal lives. Most such writers called themselves diarists,
journalists, or journalers.
Justin Hall, who began personal blogging in 1994
while a student at Swarthmore College
, is generally recognized as one of the earliest
bloggers, as is Jerry
Pournelle. Dave Winer's
Scripting News is also credited with being one of the oldest and
longest running weblogs. Another early blog was Wearable Wireless
Webcam, an online shared diary of a person's personal life
combining text, video, and pictures transmitted live from a
wearable computer and
EyeTap device to a web
site in 1994. This practice of semi-automated blogging with live
video together with text was referred to as
sousveillance, and such journals were also
used as evidence in legal matters.
Early blogs were simply manually updated components of common
Web site. However, the evolution of tools to
facilitate the production and maintenance of Web articles posted in
reverse chronological order made the publishing process feasible to
a much larger, less technical, population. Ultimately, this
resulted in the distinct class of online publishing that produces
blogs we recognize today. For instance, the use of some sort of
browser-based software is now a typical aspect of "blogging". Blogs
can be hosted by dedicated
blog
hosting services, or they can be run using
blog software, or on regular
web hosting services.
Rise in popularity
After a slow start, blogging rapidly gained in popularity. Blog
usage spread during 1999 and the years following, being further
popularized by the near-simultaneous arrival of the first hosted
blog tools:
- Bruce Ableson launched Open Diary in October 1998, which soon grew to
thousands of online diaries. Open Diary innovated the reader
comment, becoming the first blog community where readers could add
comments to other writers' blog entries.
- Brad Fitzpatrick started
LiveJournal in March 1999.
- Andrew Smales created Pitas.com in July 1999 as an easier
alternative to maintaining a "news page" on a Web site, followed by
Diaryland in September 1999, focusing more on a personal diary
community.
- Evan Williams and
Meg Hourihan (Pyra
Labs) launched blogger.com in August
1999 (purchased by Google in February
2003)
Political impact
- See also: Political
blog
Since 2002, blogs have gained increasing notice and coverage for
their role in breaking, shaping, and
spinning news
stories. For the first time in the history of modern journalism,
the financial and political goals of
U.S.-Israeli relations are being
analyzed in depth. The
Iraq
war saw bloggers taking measured and passionate points of view
that go beyond the traditional
left-right divide of the
political spectrum.

On 6 December 2002, Josh Marshall's
talkingpointsmemo.com blog called attention to U.S.
Senator Lott's comments regarding Senator Thurmond.
Senator Lott was eventually to resign over the matter.
An early milestone in the rise in importance of blogs came in 2002,
when many bloggers focused on comments by
U.S. Senate Majority Leader
Trent Lott. Senator Lott, at a party
honoring
U.S. Senator Strom
Thurmond, praised Senator Thurmond by suggesting that the
United States would have been better off had Thurmond been elected
president. Lott's critics saw these comments as a tacit approval of
racial segregation, a policy
advocated by Thurmond's
1948 presidential campaign.
This view was reinforced by documents and recorded interviews dug
up by bloggers. (See
Josh Marshall's
Talking Points Memo.)
Though Lott's comments were made at a public event attended by the
media, no major media organizations reported on his controversial
comments until after blogs broke the story. Blogging helped to
create a political crisis that forced Lott to step down as majority
leader.
Similarly, blogs were among the driving forces behind the "
Rathergate" scandal. To wit: (television
journalist)
Dan Rather presented
documents (on the CBS show
60
Minutes) that conflicted with accepted accounts of
President Bush's military service record. Bloggers declared the
documents to be
forgeries and presented
evidence and arguments in support of that view. Consequently, CBS
apologized for what it said were inadequate reporting techniques
(see
Little Green Footballs).
Many bloggers view this scandal as the advent of blogs' acceptance
by the mass media, both as a news source and opinion and as means
of applying political pressure.
The impact of these stories gave greater credibility to blogs as a
medium of news dissemination. Though often seen as partisan
gossips, bloggers sometimes lead the way in bringing key
information to public light, with mainstream media having to follow
their lead. More often, however, news blogs tend to react to
material already published by the mainstream media. Meanwhile, an
increasing number of experts blogged, making blogs a source of
in-depth analysis. (See
Daniel
Drezner,
J. Bradford DeLong or
Brad Setser.)
Mainstream popularity
By 2004, the role of blogs became increasingly mainstream, as
political consultants, news
services, and candidates began using them as tools for outreach and
opinion forming. Blogging was established by politicians and
political candidates to express opinions on war and other issues
and cemented blogs' role as a news source. (See
Howard Dean and
Wesley
Clark.) Even politicians not actively campaigning, such as the
UK's Labour Party's MP Tom Watson, began to blog to bond
with constituents.
In January 2005,
Fortune
magazine listed eight bloggers that business people "could not
ignore":
Peter Rojas,
Xeni Jardin,
Ben Trott,
Mena Trott,
Jonathan Schwartz, Jason Goldman,
Robert Scoble, and
Jason Calacanis.
Israel
's was among
the first national governments to set up an official blog.
Under
David Saranga, the
Israeli Ministry of Foreign
Affairs became active in adopting
Web
2.0 initiatives, including an official
video blog and a
political blog. The Foreign Ministry also
held a
microblogging press conference
via
Twitter about its
war with
Hamas, with Saranga answering questions from the public in
common text-messaging abbreviations during a live worldwide
press conference. The questions and
answers were later posted on
IsraelPolitik, the country's official
political blog.
The impact of blogging upon the mainstream media has also been
acknowledged by governments. In 2009, the presence of the American
journalism industry had declined to the point that several
newspaper corporations were filing for bankruptcy, resulting in
less direct competition between newspapers within the same
circulation area. Discussion emerged as to whether the newspaper
industry would benefit from a stimulus package by the federal
government. President Barack Obama acknowledged the emerging
influence of blogging upon society by saying "if the direction of
the news is all blogosphere, all opinions, with no serious
fact-checking, no serious attempts to put stories in context, that
what you will end up getting is people shouting at each other
across the void but not a lot of mutual understanding”.
See also
References
Further reading
- Alavi, Nasrin. We Are Iran: The Persian Blogs, Soft
Skull Press, New York, 2005. ISBN 1-933368-05-5.
- Bruns, Axel, and Joanne Jacobs, eds. Uses of Blogs,
Peter Lang, New York, 2006. ISBN 0-8204-8124-6.
- Blood, Rebecca. "Weblogs: A History and Perspective". "Rebecca's
Pocket".
- Kline, David; Burstein, Dan. Blog!: How the Newest Media
Revolution is Changing Politics, Business, and Culture,
Squibnocket Partners, L.L.C., 2005. ISBN 1-59315-141-1.
- Michael Gorman.
"Revenge of the Blog People!". Library
Journal.
- Ringmar, Erik. A Blogger's Manifesto: Free Speech and Censorship
in the Age of the Internet (London: Anthem Press, 2007).
External links