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Bruegger's Enterprises, Inc. commonly known as Bruegger's, is a franchise and operator of bakery-cafés. Their restaurants serve bagels, breads, coffee, specialty drinks, soups, salads, sandwiches, wraps, paninis, desserts, fresh fruit and a large variety of other related items. They produce approximately 70 million bagels each year, and are the holders of the Guinness World Record for producing the world's largest bagel . Bruegger's operates approximately 300 restaurants in 24 states and the District of Columbia.

Corporate history

Bruegger's was founded in 1983 by Nordahl Brue and Mike Dressell, with the first store opening in Troymarker, New Yorkmarker.

The business was bought by Quality Dining (a franchisee) in June 1996 for $142 million in stock, with the founders joining the Quality Dining board. However the merge was not a comfortable one, within a short period Brue and Dressell became concerned with the ongoing operations and scope for growth, leading to a critical U.S. Securities and Exchange Commission (SEC) filing alleging a lack of strategic direction. Holding a combined 26% stake, Brue and Dressell called for reorganization of Quality Dining, resulting in Bruegger's being resold to Brue and Dressel in October 1997 for $45 millon.. Brue has since referred to the original sale as part of his "biggest mistake".

In May 2003, James J. Greco and Sun Capital Partners acquired the company from the founders.

Today, approximately 300 Bruegger's locations operate in 24 U.S. states and the District of Columbiamarker. The company is headquartered in Burlingtonmarker, Vermontmarker and James J. Greco serves as CEO. Bruegger's announced $200 million in revenue in 2008.

On November 13, 2009, Bruegger's purchased the retal operations of Timothy's World Coffee, mmmuffins, and Michel's Baguette through a wholly owned subsidiary called ThreeCaf Brands Canada, Inc. Bruegger's intends to continue operations of all three brands.


Bruegger’s offers fresh hot bagels, unique coffee blends, specialty sandwiches, paninis, fresh-made salads, carb-friendly wraps,deli style sandwiches, soups, desserts and original cream cheese in an assortment of flavors.

Bruegger’s is best known for its best-selling product, a variety of authentic New York-style, water boiled bagels that are baked fresh and served hot. The bagels come in a variety of 17 different base flavors and in seasonal varieties. Many Bruegger’s bakeries feature viewing areas where customers can see how the bagels are made.

World record

On August 27, 2004, Bruegger’s created the World’s Largest Bagel, which currently holds the Guinness World Record. The bagel weighed in at 868 pounds and required 1,100 pounds of dough, 900 gallons of water, and a bake time of 10 hours. It was cooked at the New York State Fair and was sliced and served to onlookers, who were encouraged to make a donation that would benefit local area food banks.

See also


  1. Bruegger's menu
  2. Business wire report on record bagel
  3. The bagel debacle
  4. Nordahl Brue: My Biggest Mistake

External links

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