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CBS Daytime (CBSD) is a television programming block on CBS.


Lucy Johnson served as President of CBS-D from 1989 - 2003. CBSD's current Senior Vice President is Barbara Bloom, her Vice President is Michelle Newman. Newman was appointed CBS-D vice president in May 2008. Bloom reports to Nina Tassler, who in turn reports to Nancy Tellem, and Tellem's boss is Les Moonves. CBS-D former Vice President was Richard Mensing. Mensing was raised in Richmond, VAmarker, had been with CBS-D from 2003-2008, and was ABC Daytime's Creative Director from 1999-2002. Promo Magazine

Its main competitors are ABC Daytime and NBC Daytime.


CBS Daytime (2009 - present; NOTE: All times Eastern (ET); **affiliate schedules differ)
7:00 AM - 9:00 AM The Early Show (TES)
11:00 AM - 12:00 PM The Price Is Right (TPIR)
12:30 PM - 1:30 PM The Young and the Restless (Y&R)
1:30 PM - 2:00 PM The Bold and the Beautiful (B&B)
2:00 PM - 3:00 PM As the World Turns (ATWT)
3:00 PM - 4:00 PM Let's Make a Deal (LMAD)**


The Early Show

Game shows

The Price Is Right

Let's Make a Deal

Soap operas

The Young and the Restless

The Bold and the Beautiful

As the World Turns

Past series on CBS Daytime

Soap operas

Game shows

Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three broadcast network to carry daytime game shows. Ironically, when NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967-68 season. From 1968 until fall 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned four new game shows (The New Price Is Right, Gambit, The Amateur's Guide to Love and The Joker's Wild) for the daytime schedule, to replace the reruns seen in the daytime slots up to this point. All but Amateur's Guide were major hits; The Price Is Right has aired continuously in daytime on CBS ever since.

Currently, CBS is carrying two network game shows, the long-running The Price Is Right and the 2009 revival of Let's Make a Deal. Prior to the revival of Let's Make a Deal, the last game show on CBS other than The Price is Right was the Ray Combs version of Family Feud, which was cancelled in 1993.

Ratings history

Since 1989, CBS Daytime has been the #1 rated daytime network.

For the week ending 2/2/09: For the fourth week running, The View was Daytime’s No. 3 program in Total Viewers (4.42 million), and was the second-most-watched in Women 18-49 (1.08 million).

In Women 18-49, this week stood as “The View’s” most-watched week in nearly 3 months (1.08 million, since week of 11/24/08), while General Hospital matched last week’s best-in-5-months delivery in Women 18-49 (1.03 million, since week of 9/8/08).

All ABC Daytime shows placed among Daytime’s Top 5 in Women 18-49: The Young And The Restless (1.2 million), The View (1.08 million), General Hospital (1.03 million), All My Children (788,000) and One Life to Live (779,000).

ABC aired 3 of the week’s Top 5 programs in Daytime in Women 18-34 with General Hospital (396,000), The View (392,000) and All My Children (305,000). Source: NTI, Live + Same Day: Week of 2/2/09.

DVR ratings

Week of 12/22 - 12/28/08
  • 1. Y&R: 69,000 DVR viewing audience
  • 2: GH: 67,000
  • 3: B&B: 65,000
  • 4: DOOL: 61,000
  • 5: ATWT: 55,000

Internet ratings

In its first public release of online individual TV program rankings, The Nielsen Company announced that Desperate Housewives had 723,000 unique viewers in December 2008, while Scrubs and True Beauty drew 519,000 and 462,000 respectively. When ranked by time spent per viewer in December 2008,’s Gossip Girl drew 140.0 minutes per viewer while Private Practice drew 350,000 viewers and 123.1 minutes. The Young And The Restless drew 323,000 viewers and 115.6 minutes. Guiding Light drew 40,000 viewers and 53.65 minutes.

May 2009: ABC's Lost and Grey's Anatomy, and The CW's Gossip Girl racked up big online audiences in May 2009 according to online video viewing stats for May just released by Nielsen VideoCensus. Other shows that made the top 10 in video streaming: Desperate Housewives, The Office, Dancing With the Stars and Survivor: Tocantins among them.

The caveat with Nielsen's online video numbers is that they do not encompass any viewing done via Hulu, which has quickly emerged in the past year as the dominant online showcase for full-length TV episodes. Disney is in the midst of finalizing a deal to join News Corp. and NBC Universal as an equity partner in That move by the Mouse that is seen as an endorsement of Hulu's business merits and its broad online distribution strategy. Nielsen's survey does include viewing done via the individual network websites for NBC and Fox.

Through plays on, Lost accounted for 36.4 million total video streams -- a tally that includes views of full-length episodes, clips and video podcasts related to the show. Grey's Anatomy was No. 2 with 29 million streams. Compared to the same stats from March, Lost was up 13% while Grey's Anatomy climbed 57%. ABC noted that Lost has been the top dog among video streams for five consecutive months.

Rounding out May's top five were ABC's Desperate Housewives (14.9 million streams); NBC's The Office (14.5 million); and ABC's Dancing With the Stars (13.1 million). CBS' NCIS was No. 6 with 11.6 million streams, followed by CBS Daytime's The Young and the Restless (11.5 million) and Survivor (11.1 million). ABC's The Bachelorette was No. 9 with 9.1 million. Gossip Girl rounded out the top 10 with 8.4 million.

Hulu does not break out program-by-program numbers. But on the site's list of most-watched programs and clips during the past month, Family Guy accounts for four slots in the top 10, along with segments of Saturday Night Live, The Simpsons and The Office. [Source: Variety]

List of CBS Daytime slogans

  • 1981: Powerful Dramas
  • 1982: Daydreams
  • 1985-1986: In the Heat of the Day
  • 1986: In the Heat of it (summer slogan)
  • 1986-1987: Rumor Has It
  • 1987-1988: Can't Get Enough
  • 1988-1989: Be Tempted
  • 1989-1990: The Scoop
  • 1990-1991: Give me the Buzz
  • 1991-1992: Try Me
  • 1992-1993: Imagine
  • 1993-1994: Don't Blink and Don't Look Away
  • 1994-1995: Every Moment
  • 1995-1996: Aren't you glad today
  • 1996-1997: Always Watch Your Back
  • 1997: Lose Your Cool (summer slogan)
  • 1997-1999: Oh, If you only knew
  • 1999-2001: What Happens everything (It's Everything)
  • 2001-2002: Did You Understand That?
  • 2002-2003: Get it on!
  • 2003-2004: Hot Enough for you
  • 2004-2005: The Look that's got you hooked
  • 2005-2006: Nobody does it Better
  • 2006-2007: The Day belongs to CBS
  • 2007-2009: The Drama is always on
  • 2009: Summer is for CBS Daytime (summer slogan)
  • 2009-Present: Only CBSDaytime


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