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CNBC Asia is a business news channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel (CNBCmarker). Its programmes originate out of from Singaporemarker and Sydneymarker and has bureaus in Tokyomarker and Hong Kongmarker.

History

1994-1997: Pre-ABN Merger

CNBC Asia was launched in January 1, 1994 along with sister channel NBC Asia. It was originally based in Hong Kong. Anchors such as Rico Hizon, Bernard Lo, Lorraine Hahn, Dalton Tanonaka and Bill Heartley were part of the original CNBC Asia team. It adopted similar programmes from its US counterpartmarker like The Money Wheel and Business Tonight and had a few of its own programmes as well. In addition, the channel has broadcasted programmes from CNBC US and CNBC Europe on a live and repeat basis.

Post-ABN Merger

On July 1, 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Asia with Dow Jones' Asia Business News (ABN), and likewise of CNBC Europe with European Business News. The merged channel launched in January 1, 2000 and was named CNBC Asia Business News but it was simply referred to as CNBC Asia in mid-1998. As a result of the merger, there were massive employee lay-offs and programme cancellations at CNBC's Asia original headquarters in Hong Kong but Rico Hizon, Geoff Cutmore and Bernard Lo joined the newly-merged channel whose operations have been based in Singapore ever since. Programmes and personalities came mostly from ABN and were for the most part retained in their original form (i.e. title and graphics scheme). CNBC Asia also mainly used ABN's own graphics scheme rather than adopt those in use by CNBC US and CNBC Europe. In addition, there was no regional ticker for most audiences until October 26, 1998 and simulcasts of US and European programmes were very limited.

From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline) when introducing regional programmes (including magazine programmes) and airing general channel promotions.

Mid-1998-2002

In June 1, 1998, CNBC Asia added CNBC Sports which it aired weekend afternoons and in October 1998, it also started airing selected episodes of the Tonight Show with Jay Leno and Late Night with Conan O'Brien on weekend evenings as CNBC Asia was replaced by the National Geographic Channel. When CNBC Asia launched its regional ticker in 1998, it introduced new shows such as Lunch Money (later replaced by Power Lunch Asia in 1999) and Market Watch (later renamed Global Market Watch) where the latter was produced by CNBC Europe but anchored from both London and Singapore. In addition, the channel substantially increased CNBC Europe programming in the afternoon by airing Europe Today in its entirety.

In October 1999, CNBC Asia had a partnership with the Australian Financial Review to present The Australian Financial Review Market Wrap, a daily round-up of market news from the Australian region hosted by James Walker and Grace Phan.

Major programming changes occurred on 30 October 2000 with CNBC Asia expanding Asia Squawk Box to 2 hours, Asia Market Watch to 2 hours in the morning and 1 1/2 hours in the afternoon and Power Lunch Asia to 1 full hour. CNBC Asia's ticker was also reformatted on that day to include colours reflecting change in the stock prices (green for an increase and red for a decrease) and a stock's ticker symbol.

In 2001, CNBC Asia introduced localised tickers to audiences in Australia, Hong Kong and Singapore and has since kept the ticker on the screen during commercial breaks.

In July 2001, Asia Squawk Box was further extended to 3 hours and more programming hours from CNBC US and CNBC Europe were added to the line-up. This was further extended in 2002 when US programming started at 20.00 SIN time uninterrupted on weeknights.

2006: Full control by NBC Universal

In July 2005, it was announced that NBC Universal would take full control of CNBC Asia from 31 December 2005, subject to clearance. The channel's main sequences reverted from "CNBC Asia - A Service of NBC Universal and Dow Jones" to simply "CNBC Asia" on 1 January 2006. But, on 30 October 2006, to further distinguish itself between its other counterparts, "CNBC Asia" simply rebranded itself as "CNBC", and adopting CNBC's new general slogan, "First in Business Worldwide".

2007: Return to Sydney

It was announced on 5 March 2007 that CNBC Asia will be opening a bureau in Sydneymarker to track the Australian markets. This is in light of the recent global market correction. Squawk Box has had reports from Jeffrey James (a former ABC and Channel Nine reporter). This has marked the first time that CNBC Asia has an Australian correspondent since Mark Laudi returned to Singaporemarker from Sydney. In October 2007, Oriel Morrison also joined the Sydney bureau to give reports during the afternoon session there.

While Foxtel on 7 January 2008, spun off a business channel from Sky News Australia called, Sky News Business Channel (which named after Fox Business Network in United States).

In August 2008, The Daily Telegraph reported that Channel Nine's finance reporter Karen Tso, will be joining the network in October '08. She will be the network's Sydney-based correspondent and will anchor Squawk Australia, thus replacing Jeffrey James.

In mid-2009, CNBC launched a brand new personal finance show "The Barefoot Investor" with Australian personal finance expert Scott Pape. The show is similar to The Suze Orman Show and is seen on the Australian feed during weekends.

Programming

2007 Programming Revamp

During the week of 19 March 2007, CNBC Asia commenced promotions for Squawk Australia, hosted by James, which debuted on 26 March 2007 from a studio in Sydney. It airs from 9.00 Sydney Time/6.00 SIN/HK time weekdays. A revamped Asia Squawk Box, anchored by Amanda Drury and Martin Soong, follows at 7.00 SIN/HK time weekdays.

CNBC also launched two brand new shows that replaced Market Watch and the CNBC Europe programme Today's Business. CNBC's Cash Flow, anchored by Maura Fogarty (first hour) and Amanda Drury (second hour), is intensely trader and investor based. Following on from the success of Worldwide Exchange, another joint production, Capital Connection was launched. It is anchored by Maura Fogarty in Singapore, and Steve Sedgwick in Londonmarker. Unlike Worldwide Exchange, which is produced by CNBC Europe, Capital Connection is produced by CNBC Asia.

On 27 September 2007, CNBC Asia announced strategic initiatives to push into the Australian market. Two new shows were introduced to the network: Trading Matters, a wrap-up of the day's market action, and Australia This Week, a concise show summarizing the week's highlights. Both shows are anchored by newly-appointed CNBC anchor Oriel Morrison, formerly of Channel Nine and Bloomberg Television. The shows debuted on 2 and 6 October 2007 respectively at 17.30 Sydney time/15.30 SIN time as the channel moved its Sydney bureau into a new studio situated across from the Australian Stock Exchange building. The move has also seen CNBC Australia re-introduce opt-outs from the pan-Asian feed for additional airings of Trading Matters and Australia This Week.

Weekday line-up

The channel's major weekday business day programmes are (pan-Asian feed):

SIN/HK/TWN Mon. Tues.-Thurs. Fri. Anchor/Host
with DST

circa Mid Mar.–Oct./Early Nov.
without DST

circa late Oct./Nov.–Early Mar.
6-7
Squawk Australia
Karen Tso
7-10
Asia Squawk Box
Martin Soong, Amanda Drury
10-12
Cash Flow
Maura Fogarty (first hour), Amanda Drury (second hour)
no air 12-13
Meet the Press
Fast Money (Re-air)
Meet the Press: David Gregory

Fast Money: Melissa Lee
12-13 13-14
Capital Connection
Maura Fogarty, Rebecca Meehan
13-15:30 14:30-17
Europe Squawk Box
Geoff Cutmore, Louisa Bojesen, Steve Sedgwick
15:30-16 14-14:30
Trading Matters
Australia This Week
Oriel Morrison
16-18 17-19
Worldwide Exchange
Brian Shactman (New Yorkmarker), Ross Westgate (Londonmarker), Christine Tan (Singaporemarker)
18-18:30 19-19:30
US Squawk Box
Asia Market Week
Asia Market Week: Maura Fogarty

Managing Asia: Christine Tan

US Squawk Box: Joe Kernen, Carl Quintanilla, Becky Quick
18:30-19 19:30-8
Managing Asia
19-21 20-22
US Squawk Box
21-23 22-0h
US Squawk On The Street
Mark Haines, Erin Burnett (both live from NYSEmarker), David Faber
23-0h 0h-1
(Tues-Sat only)
US The Call
Larry Kudlow, Trish Regan, Melissa Francis (Regan live from NYSE)
SIN/HK/TWN Tues.-Sat. Anchor/Host
with DST

circa Mid Mar.–Oct./Early Nov.
without DST

circa Nov.–Early Mar.
0h-2 1-3
US Power Lunch
Bill Griffeth, Sue Herera, Michelle Caruso-Cabrera, Dennis Kneale
2-3 3-4
US Street Signs
Erin Burnett
3-5 4-6
US Closing Bell
Maria Bartiromo, co-hosted in the first hour with differing CNBC presenters and reports.
5-6 6-7

(Sat only)
US Fast Money (LIVE)
Melissa Lee
7-8

(Sat only)
8-9

(Sat only)
The Kudlow Report
Larry Kudlow


Weekends

CNBC Asia mostly broadcasts sporting programmes, particularly NFL games. It also broadcasts repeats of Asia Market Week, Australia This Week, Europe This Week, High Net Worth, Suze Orman, The Leaders and Managing Asia.

End-of-year programming

CNBC Asia outside broadcasting 2006


In the last 1–2 weeks of the year, CNBC pre-empts most of its regionally produced daytime programming and replaces them with pre-taped specials. Among the daytime programmes, only 1 hour of Asia Squawk Box is usually broadcasted at this time. Simulcasts of programmes originating from CNBC US and CNBC Europe remain unaffected. Regular programming usually resumes immediately after New Year's Day.

Past shows

Among the shows that have been canceled are:
Weekdays


Primetime & Weekends


Simulcasts outside the region

In the US, all of CNBC Asia's daytime programmes except for Trading Matters are seen on CNBC World.

As for Europe however, CNBC Europe has chosen to scale back simulcasts of CNBC Asia programming overnight in favour of poker games. CNBC Asia's entire morning line-up can only be seen starting at Sunday, 22.00 to Monday at 04.00 UK time. At other times, only Cash Flow's 2nd hour and Capital Connection are seen on CNBC Europe.

Since 23 April 2007, a free live and commercial-free stream of CNBC Asia has been available on CNBC.com every Monday, from 6AM to 4PM SIN/HK/TWN time. (Sundays 6PM to 4AM ET with DST) At other times, the stream can be accessed by subscribing to CNBC Plus, which costs $9.95/month or $99.95/year.

New look and studio

CNBC Asia's on-air look was revamped on 2006-10-30, aligning its graphics package to that of CNBC US and CNBC Europe. Like CNBC Europe but unlike CNBC US, the graphics is not 3-D. In addition, they elected to keep the theme music the same as the previous graphics package. On 2007-03-26, CNBC Asia introduced more changes to its on-air look, with new "lower thirds" similar to those used on CNBC US since 2006-12-19, along with changing to the new US theme music for Squawk Box.

A new studio, the first for CNBC Asia since the early 2000s, also made its debut on that date. That studio is used for Asia Squawk Box, Capital Connection, and Worldwide Exchange. This marked the end of the exclusive use of a virtual studio with a blue/green screen for shows originating from Singapore. However, the virtual studio continued to be used for Worldwide Exchange until 2008-01-07, when that program started using the new studio as well.

It was also announced that CNBC's Sydney bureau will be moving into a new studio to coincide with the re-launch of Squawk Australia and the addition of journalist Karen Tso to the Australian team.

On 6 April 2009, CNBC Asia launched a new on-air graphics package that mirrors that of their sister network in the U.S.

CNBC Asia Ticker

During the trading day, CNBC Asia runs a ticker providing information from major Asian stock exchanges, as well as US and Europe recaps. The top bar usually features the Most Active shares in the region while the bottom bar gives the latest data on indices, currencies, commodities and the treasury market. At night, the old CNBC US ticker is simulated where only the ticker symbols are displayed instead of the companies' full names. The ticker is shown continuously during commercial breaks and most of the data for the Asian ticker is supplied by Reuters.

Viewers in Hong Kong, Singapore and Australia are treated to a more localised ticker with the top bar featuring trades from their respective local stock markets exclusively.

Outside Asia, the ticker can be seen alongside with CNBC Asia programmes simulcasted on CNBC Europe and CNBC World. However, the ticker is not available on CNBC Asia's live stream at CNBC.com (both freeview and CNBC Plus) and is instead replaced by a similar looking static strip which says CNBC on the top bar and its tagline "First in Business Worldwide" on the lower bar.

Personalities

Present Personalities

Anchors



Correspondents



Past Personalities

Anchors/Presenters



Correspondents

  • Jane Ong (now with Burson-Marsteller Asia Pacific)
  • Twink Macaraig (now with ANC)
  • Stephen Engle (now with Bloomberg Television as their Beijing correspondent)
  • Michelle Cheung (now with CBC)
  • Stuart Pallister (now with INSEAD)
  • Janine Graham
  • Arnold Gay (formerly of Bloomberg Television, Singaporemarker studios)


*left before the 1998 merger with Asia Business News

Other CNBC Asia Services and Partnerships

CNBC-based Channels

In conjunction with local partners it provides the following local channels:

Other TV and Print Partners



Airline Partners

Managing Asia can be seen on Singapore Airlines.

Mobile services and podcasts

CNBC Asia also also delivers financial news to mobile phone users by keying-in http://asia.cnbc.com. Subscribers in Singapore's M1, Indonesia's Telkomsel and Cambodia's Mobitel can see live streaming of the channel and selected on-demand clips from its shows.

The channel also offers podcasts free-of-charge.

CNBC Asia Taglines

  • "First in Business Worldwide" (2006-10-28—Present)
  • "The World Leader in Business News" (2006-01-01—2006-10-27)
  • "Now more than ever" (2002-07 - 2002-12)
  • "Profit from it" (2000-10-30—2005-12-31)
  • "The World is Asia Business" (Circa 1999)
  • "Business Intelligence" (1998—2000-10-29)
  • "A Service of NBC and Dow Jones" (1998—2005-12-31)


Competitors



References

  1. 2007/04/19, CNBC.com / NBC Universal Media Village : Get the Edge on Wall Street: Live Coverage of the Opening of the Asian Markets on CNBC.com
  2. Krisworld Television Learning Programmes [1]
  3. CNBC Extends Reach through 3 Additional Mobile Operators in Asia Pacific. CNBC.com. 24 April 2007. [2]


External links




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