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Celestial Seasonings is a tea company based in Bouldermarker, Coloradomarker, United Statesmarker that specializes in herbal tea but also sells green and black tea (as well as white and oolong blends). They account for over $100,000,000 in herbal tea blends sales in the United States annually. All of their teas are certified kosher and all-natural, and many are certified organic as well. The Boulder factory conducts free guided tours daily and has a sampling bar for visitors to try any tea for free, as well.

History

A teapot from the company tour.
Celestial Seasonings founders Mo Siegel, John Hay, Peggy Clute and others started gathering herbs and flowers in the mountains around Boulder and selling them to local health-food stores in 1969. The company name was derived from co-founder Lucinda Ziesings' nickname.

In the 1970s the company grew rapidly, creating popular herbal tea blends (such as Sleepytime and Red Zinger) and moving to larger headquarters twice; they were selling internationally by 1977. Celestial Seasonings created and sponsored the Red Zinger Bicycle Classic race in Colorado during the 1970s.

Celestial Seasonings was purchased by Kraft Foods in 1984 which expanded the marketing of the brand both nationally and internationally. Mo Siegel retired in 1986, and the next year, Kraft announced they would sell Celestial Seasonings to Lipton. The sale was successfully challenged by Bigelow under anti-trust laws, and local management purchased the company back from Kraft in 1988.

In 1990 Celestial Seasonings moved into new headquarters in a custom-designed facility in North Boulder. Mo Siegel returned in 1991 to serve as CEO. The company continued to grow and introduce new products through the 1990s.

Celestial Seasonings merged with natural food company The Hain Food Group in 2000 to form the Hain Celestial Group. Mo Siegel retired for the second time in 2002.

Products

Celestial Seasonings is known to have more flavors of tea than most other tea companies, with new flavors being launched nearly every month. Some flavors do not sell well, and many flavors are discontinued at some point or are replaced with a new tea marketed for a higher success. For example, Melatonin PM was replaced with the incredibly popular Sleepytime which is one of their highest selling teas. Each box of tea is illustrated with often whimsical paintings or drawings - a different image for each flavor, intended to represent the feeling the tea produces to the consumer. The boxes also feature inspirational quotations from famous authors. In the past Celestial Seasonings has also offered decorative tins advertising their teas.

In 2002, Celestial Seasonings won the prestigious "Tea Drinkers" award.

African and Rooibos teas

  • African Orange Mango
  • Madagascar Vanilla Red
  • Moroccan Pomegranate
  • Peach Apricot Honeybush
  • Red Safari Spice


Bilingual teas

Tea specially marketed to the Hispanic community in the United States.

  • Apple Banana Chamomile
  • Cinnamon Apple
  • Honey Lemon Diet
  • Linden Mint


Black tea

  • Bali Black Raspberry
  • Canadian Vanilla Maple Decaf
  • Devonshire English Breakfast
  • Fast Lane
  • Golden Honey Darjeeling
  • Mango Darjeeling
  • Marrakesh Express Vanilla Spice
  • Morning Thunder
  • Organic Black Tea
  • Persian Mint Spice Decaf
  • Tuscany Orange Spice
  • Victorian Earl Grey


Herbal Tea

  • Açaí Mango Zinger
  • Bengal Spice
  • Black Cherry Berry
  • Caffeine-Free Tea
  • Chamomile
  • Cinnamon Apple Spice
  • Country Peach Passion
  • Cranberry Apple Zinger
  • Honey Vanilla Chamomile
  • Lemon Zinger
  • Mandarin Orange Spice
  • Mint Magic
  • Peppermint
  • Raspberry Zinger
  • Red Zinger
  • Roastaroma
  • Sleepytime
  • Sweet Apple Chamomile
  • Sweet Clementine Chamomile (Organic)
  • Tangerine Orange Zinger
  • Tropic of Strawberry
  • True Blueberry
  • Tension Tamer
  • Wild Berry Zinger


White tea

  • Antioxidant Plum
  • Decaf China Pearl
  • Imperial White Peach
  • Perfectly Pear
  • Vanilla Apple (Organic)


Green tea

  • Antioxidant
  • Blueberry Breeze
  • Cranberry Pomegranate
  • Decaf
  • Decaf Honey Camomile
  • Decaf Mint
  • Decaf Mandarin Orchard
  • Goji Berry Pomegranate
  • Honey Lemon Ginseng
  • Lemon Zinger Green Tea
  • Raspberry Gardens
  • Tropical Acaí Berry
  • Tropical Grapefruit


Dessert Tea

  • Almond Sunset Herb Tea
  • English Toffee Herb Tea
  • Vanilla Hazelnut Herb Tea


Chai

  • Chocolate Caramel Enchantment
  • Decaf Original India Spice
  • Honey Vanilla White Tea
  • Original India Spice
  • Decaf Sweet Coconut Thai
  • Vanilla Ginger Green Tea


Holiday Tea

  • Candy Cane Lane
  • Gingerbread Spice
  • Nutcracker Sweet
  • Sugarcookie Sleighride
  • Sugar Plum Spice
  • Vanilla Strawberry Rose (for Valentine's Day)
  • Chocolate Raspberry Bliss (Valentine's Day)


Wellness Tea

  • Detox A.M.
  • Diet Partner
  • Echinacea Complete Care
  • Ginseng Energy
  • Honey Peach Ginger
  • Sleepytime Extra
  • Sleepytime Throat Tamer
  • Tummy Mint
  • Throat Soothers
  • Tension Tamer Extra


Trivia

  • Celestial Seasonings uses over 500,000 pounds of peppermint and spearmint in their popular herb teas per year.
  • They use over 1,000,000 pounds of hibiscus imported from Indiamarker each year.
  • The bagging machines at their Bouldermarker, Coloradomarker factory are capable of bagging over 1,000 bags per minute, and seal each bag with an adhesive applied at over 150°C.
  • By manufacturing their tea bags without string, tags, or overwrap, Celestial Seasonings is able to eliminate over 3,617,000 pounds of waste each year.


References in media



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