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Cheez Whiz is a thick processed cheese sauce or spread sold by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007) and was first marketed in 1953.

The bright yellow, viscous paste usually comes in a glass jar, and is used as a topping for corn chips, hot dogs, cheesesteaks, celery, and other foods. It is marketed in the United Statesmarker, Canadamarker, Venezuelamarker, and the Philippinesmarker.

Cheez Whiz is one of a number of "processed cheese foods", a category including some types of individually-wrapped cheese slices. These products contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan. These products derive their tanginess and flavor from additional ingredients such as citric acid and flavoring compounds. Annatto is used for coloring.

The product has been sold in a narrow jar that tapered towards the base when sold as a spread. When Cheese Whiz is advertised as a dip or a sauce, the jars are larger and more of a squat cylindrical shape.

Products include:
  • Cheez Whiz
  • Cheez Whiz Light
  • Cheez Whiz Tex Mex
  • Salsa Con Queso
  • Cheez Whiz Italia


Cheez Whiz can also be found in "Handi Snacks", such as Ritz Cheez Whiz 'n' Crackers in Canada.

Cheez Whiz was reformulated in the early 21st Century to include both a changed formula, and a new, wider jar that allows dipping straight from the container. This new formula applies to the Cheez Whiz Light 15.5 oz and the Original Big Cheese 15 oz packages.

See also



References

  1. Hevesi, Dennis. 9 June 2007, New York Times, Edwin Traisman, 91, Dies; Helped Create Iconic Foods". Accessed 10 November 2008.

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