Chesterfield is a brand of cigarette made by
Altria. It was one of the most recognized
brands of the early 20th century, but sales have declined steadily
over the years.
It was named for Chesterfield
County, Virginia
. Chesterfield is still being made today; it
is still popular in Europe, but has been absent from U.S.
advertising for many years. It is currently the only Altria
cigarette that is made without a filter in the USA.
For many years Chesterfield cigarettes were produced by the
Liggett & Myers Tobacco Company.
In 1999, Liggett sold the L&M, Lark and Chesterfield brands to
Philip Morris Companies Inc., now known as the
Altria Group.
Trivia
- In True Romance, a film written by
Quentin Tarantino and directed by
Tony Scott, Dennis Hopper's character asks Christopher Walken's for a
Chesterfield.
- In a series of advertisements made many years before he took
office former US President Ronald
Reagan was a spokesman for Chesterfields. In one of them he is
seen addressing cartons of cigarettes as Christmas gifts for "all
my friends".
- Rod Serling advertised Chesterfield
cigarettes in some of his Twilight
Zone episodes.
- Chesterfield sponsored the Chesterfield Supper Club
NBC radio series and television series, hosted
by Perry Como.
- Leona Helmsley claimed that she
appeared in billboard ads for Chesterfield cigarettes, but her
claim remains entirely unsubstantiated
- Sponsor of Dragnet
- Being Lucille Ball's favorite
cigarette brand, she put Chesterfield cigarettes in Phillip Morris boxes during the filming of
I Love Lucy, so she could smoke her
favorite brand without upsetting the sponsors.
- The 1958 television series Steve
Canyon based on the Milton Caniff comic strip about an Air
Force pilot, was sponsored by Chesterfield. Star Dean Fredericks
appeared in print and televisions ads for the cigarette, and was
seen smoking the brand in the series. Additionally, Chesterfield
produced Air Force-themed ads, complete with matching jingles, to
be shown in the episodes.
- In the 1960s, print ads for Chesterfield featured color
photographs of four smokers from various walks of life with the
headline "Chesterfield People: They like a mild smoke, but they
don't like filters."
- In the mid 1980s, Chesterfield was the main sponsor of certain
primetime American television series shown in Argentina, such as
The A-Team and Miami Vice, and presented them as "The
Chesterfield Hour," or something to that effect. Each show would
start with a musical Chesterfield intro.
- 'Sound off for Chesterfield' was the advertising slogan used in
the Martin and Lewis radio
show.
- James Bond's cigarette of choice when he was out of or could
not obtain his usual Morland brand was Chesterfield.
- The cult '90s pop punk band Jawbreaker's song "Chesterfield King" off
their album Bivouac makes several
references to the brand.
Also in Kings short story
"Low men in
yellow coats" Ted Brautigan is known to smoke a lot of
Chesterfields. This moves the leader character Bobby Garfield to
also smoke a lot of Chesterfields at later age.
References