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Chrysler Group, LLC is a U.S.marker automobile manufacturer headquartered in the Detroitmarker suburb of Auburn Hills, Michiganmarker. Chrysler was first organized as the Chrysler Corporation in 1925. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler AG (now Daimler AG). Prior to 1998, Chrysler Corporation traded under the "C" symbol on the New York Stock Exchange. Under DaimlerChrysler, the company was named "DaimlerChrysler Motors Company LLC", with its U.S. operations generally referred to as the "Chrysler Group". On May 14, 2007, DaimlerChrysler announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management, L.P., although Daimler continued to hold a 19.9% stake. This was when the company took on the name, Chrysler LLC. The deal was finalized on August 3, 2007. On April 27, 2009, Daimler AG signed a binding agreement to give up its 19.9% remaining stake in Chrysler LLC to Cerberus Capital Management and pay as much as $600 million into the automaker's pension fund.

On April 30, 2009 Chrysler LLC filed for Chapter 11 bankruptcy protection and announced a plan for a partnership with Italianmarker automaker Fiatmarker.On June 1, Chrysler LLC stated they were selling some assets and operations to the newly formed company Chrysler Group LLC. Fiat will hold a 20% stake in the new company, with an option to increase this to 35%, and eventually to 51% if it meets financial and developmental goals for the company.

On June 10, 2009, the sale of most of Chrysler assets to "New Chrysler", formally known as Chrysler Group LLC was completed. The federal government financed the deal with US$6.6 billion in financing, paid to the "Old Chrysler", formally called Old Carco LLC. The transfer does not include eight manufacturing locations, nor many parcels of real estate, nor equipment leases. Contracts with 789 U.S. auto dealerships, who are being dropped, were not transferred.

History

The company was founded by Walter P. Chrysler on June 6, 1925, when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation.

Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations (just after a similar rescue job at the Willys car company).

In late 1923 production of the Chalmers automobile was ended.

Then in January 1924, Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. (Elements of this car are traceable back to a prototype which had been under development at Willys at the time that Walter Chrysler was there). The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, at a time when most autos came without these features. Among the innovations in its early years would be the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration.Chrysler also developed a road wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This safety wheel was eventually adopted by the auto industry worldwide.

Following the introduction of the Chrysler, the Maxwell was dropped after its 1925 model year run, although in truth the new line of lower-priced 4-cylinder Chryslers which were then introduced for the 1926 model year were basically Maxwells which had been re-engineered and rebranded. It was during this time period of the early 1920s that Walter Chrysler assumed the presidency of Maxwell, with the company then ultimately incorporated under the Chrysler name.

Organization

Chrysler Headquarters at Auburn Hills


  • Mopar — Replacement parts for Chrysler-built vehicles. Also comprises Mopar Performance, a subdivision providing performance aftermarket parts for Chrysler-built vehicles.
  • Chrysler Financial — Financial services for Chrysler customers and dealers


Vehicle brands



Total American sales

Calendar Year U.S. Sales %Chg/yr.
1999 2,638,561
2000 2,522,695 4.4%
2001 2,273,208 9.9%
2002 2,205,446 3.0%
2003 2,127,451 3.5%
2004 2,206,024 3.7%
2005 2,304,833 4.5%
2006 2,142,505 7.0%
2007 2,076,650 3.1%
2008 1,453,122 30.0%
2009 Jan-Oct 781,319 39%


Vehicles

Turbine

For many years, Chrysler developed gas turbine engines, which are capable of operating on a wide array of combustible fuels, for automotive use. Turbines were common in military vehicles, and Chrysler built many prototypes for passenger cars. In the 1960s, mass production seemed almost ready. Fifty Chrysler Turbine Cars, specialty designed Ghia-bodied coupes were built in 1962 and placed in the hands of consumers for final testing. After further development and testing to make emissions conform to 1970s-enacted EPA standards, the engines were planned as an option for the 1977 model LeBaron. However, Chrysler was forced to abandon the turbine engine as a precondition of U.S. government loan guarantees when the company experienced financial difficulties in the late 1970's

Electric vehicles

Chrysler intends to pursue new drive concepts through ENVI, an in-house organization formed to focus on electric-drive vehicles and related technologies. Established in September, 2007, Chrysler's ENVI division led by Lou Rhodes specifically deals with new all-electric and hybrid vehicles not based on existing models.

Chrysler LLC brought a wide range of green vehicles to the Detroit Auto Show, including three concept vehicles that incorporate electric drive technologies:

  1. The Dodge ZEO concept—short for "Zero Emissions Operation"—is an all-electric sport wagon combining a 64-kilowatt-hour lithium-ion battery pack with a 200-kilowatt (268 horsepower) electric motor. The rear-wheel-drive vehicle accelerates to in less than six seconds and has a range of at least . There is also a plug-in hybrid electric version.
  2. The Chrysler ecoVoyager concept combines a similar battery pack and motor with a small hydrogen fuel cell to achieve a range. The vehicle can travel about on battery power alone and can accelerate to in less than eight seconds.
  3. The Jeep Renegade concept, a plug-in hybrid, combines a lithium-ion battery pack with dual electric motors on each axle. The Jeep can travel on battery power alone and can travel with the help of its 1.5-liter, 3-cylinder clean diesel engine. The vehicle features a lightweight aluminum architecture.


Chrysler is also currently planning at least three hybrid vehicles, the Chrysler Aspen hybrid, Dodge Durango hybrid, and the Dodge Ram hybrid including HEMI engines. Chrysler plans to use hybrid technology developed jointly with General Motors and BMW AG in vehicles beyond the two hybrid SUVs it had already announced to introduce in 2008.

An all-new Ram 1500 pickup will be available as a hybrid in 2010. The Ram HEMI Hybrid will combine a two-mode hybrid system with a 5.7-liter HEMI V-8 engine. For the 2009 Ram 1500, Chrysler is launching an improved version of its HEMI V-8 engine featuring variable valve timing and a four-cylinder mode with an expanded operating range. The result is more power and torque, along with a 4% increase in fuel economy.

Chrysler has also been experimenting with a Hybrid Diesel truck for military applications.

Chrysler has debuted:



At the 2009 North American International Auto Show in Detroit, Chrysler unveiled the 200C EV Concept, a sports sedan with an all-electric range of 40 miles and an extended range of about . It also added the Jeep Patriot EV, another range-extended electric vehicle. If Chrysler does release an all-electric sports car in 2010, it will be in direct competition with two North American startup companies: Tesla Motors and Fisker Automotive.

Chrysler's ENVI division, which is dedicated to creating production electric drive vehicles, announced in September 2008 that Chrysler LLC will have electric vehicles in showrooms by 2010. They showed three "production intent" vehicles and stated that these are going to be the first of a broad portfolio of electric vehicles.

Chrysler Chief Executive Bob Nardelli said government loans would help speed the electric technology to market. But if they aren't approved, Chrysler will have to spend limited resources on developing new technology and would have to make cuts elsewhere, possibly in employment and development of conventional products. "Unfortunately we have had to furlough many families as a result of the economy turmoil and certainly the downward spiraling in the industry," he said. "I'd like to make sure that we don't have to go further to be able to support advanced technology work."

The Chrysler executives said the day is coming when the whole Chrysler fleet has electric powertrains. "The goal is to achieve fundamental technology, get economies of scale, improve our ability to make the future generations more robust, less cost, smaller, more powerful, better performance," Press said. "Ultimately it will lead to a transformation of our entire fleet that will be in some manner electric drive."

PHEV Research Center

Chrysler is in the Advisory Council of the PHEV Research Center.

Marketing

In 2007, Chrysler began to offer vehicle lifetime powertrain warranty for the first registered owner or retail lessee. The deal covered owner or lessee in U.S., Puerto Rico and The Virgin Islands, for 2009 model year vehicles, and 2006, 2007 and 2008 model year vehicles purchased on or after July 26, 2007. Covered vehicles excluded SRT models, Diesel vehicles, Sprinter models, Ram Chassis Cab, Hybrid System components (including transmission), and certain fleet vehicles. The warranty is non-transferable. However, after Chrysler's restructuring, the warranty program was replaced by five-year/100,000 mile transferrable warranty for 2010 or later vehicles. As of October 5, 2009, Dodge's car and truck line are now split into two, "Dodge" for cars and crossovers and "Ram" for pickup trucks and minivans.

Controversies

Chrysler was among the companies boycotted by gay rights groups after removing advertisements from the ABC sitcom Ellen in 1997, which it deemed "controversial."

In 1987, it was discovered that Chrysler sold an estimated 32,750 cars that had been test-driven with disconnected odometers - some as much as 500 miles - before being shipped to dealers. Chrysler settled out of court with complainants. Chrysler CEO Lee Iacocca sought to minimize damage to the corporation's public image by calling a news conference in which he termed the action "dumb" and "unforgivable".

See also



Countries



Footnotes

  1. "
  2. Chrysler bankruptcy plan is announced. www.nytimes.com. Retrieved 2009-04-30.
  3. Ramsey, Mike and Kary, Tiffany. "Chrysler Assets Said to Have Little Net Proceeds for Creditors" Bloomberg.com, 2009-06-23, retrieved on 2009-07-10.
  4. Planet Ark : Chrysler Commits to New Hybrids, Better Mileage
  5. BREAKING: Chrysler announces lifetime powertrain warranty!
  6. NEW CHRYSLER LIFETIME POWERTRAIN WARRANTY CUSTOMERS -- Q&A
  7. REPORT: Chrysler dropping lifetime powertrain warranty to five-year/100,000 miles
  9. Chrysler Fined for Safety ViolationsNew York Times, 12 Jul 1987
  10. Chrysler to Pay Some 40,000 Owners in SettlementNew York Times, Aug 24 1988


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