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Cinépolis is a chain of movie theatres in Méxicomarker, Central and South America. Its name means City of Cinéma and its slogan is La Capital del Cine (English: the Capital of Cinema).

Cinépolis is the biggest cineplex chain in Mexico with 205 theaters in 65 cities,and they have become the largest chain in Latin America with 216 theaters, 2,030 screens and over 11,000 employees throughout Mexico, Guatemalamarker, El Salvadormarker, Costa Ricamarker, Panamamarker and Colombiamarker and the fifth biggest worldwide.

History

The story begins in 1947, when Enrique Ramírez Miguel founded the 'Cine Morelos' in Moreliamarker, Michoacanmarker, Mexicomarker. Years later, the company was rebranded as Cinematográfica Cadena de Oro, S.A. opening theaters in Salamancamarker, Acámbaromarker and Guanajuatomarker, by 1971 the brand had already expanded to Mexico Citymarker with the opening of 'Cine La Raza'. In 1972 Cinemas Gemelos was born and by 1973 the national expansion as Multicinemas began. In 1994 the company was rebranded Cinépolis with the first multiplex-style theaters in Tijuanamarker and in 1999, Cinépolis VIP was created.

Cinépolis VIP

Cinépolis VIP was created in 1999 with the aim to offer a more comfortable and intimate experience to the Cinépolis clients, it is considered one of the pioneers on developing the Luxury Cinema concept. The cinemas are equipped with reclinable seats, catering service and a seat-pick system for clients to buy tickets and select the location of their seats exclusively without queues. So far, 28 Cinépolis VIP Theaters have been opened throughout Mexico and three outside of the country, located in Guatemala Citymarker, San Josémarker and Panama Citymarker. Cinépolis VIP have been known for their menus and services, offering a wide range of foods and drinks as well as having special lounges such as Suchi VIP, Dulceria VIP, Bar VIP, Cinecafé VIP and Baguis VIP.

Club Cinépolis

Club Cinépolis was created in 2003 and is point-system program that offers exclusive services and promotions, The cards are on sale at the food courts in all Cinépolis theaters throughout Mexico for MXN$59.00. Using the card with each purchase accumulates points that can be used as money (one point = one peso) as well as offering exclusive invitations to premieres, personalized birthday cards, exclusive promotions to suscribers only and access to the digital magazine, Proyección.

Cineticket

Cineticket was created in 1997, it gave users the chance to buy their tickets online without the pressure of the queues. It became the first online theater ticket-selling-system in Mexicomarker.

International

Cinépolis began its international expansion opening theaters in the capitals of Guatemala, El Salvador, Costa Rica and Panama and later taking over Bogotámarker, Colombia. So far, 11 theaters have been opened outside of Mexico, under the Cinépolis brands with a planned expansion to Perumarker with the opening of a 14-screen theater in Limamarker, another one in Calimarker, Colombia and a third in Tegucigalpamarker, Hondurasmarker.Cinepolis has made a blueprint to operate 500 screens in India with an investment of Rs 1,500 crore and the result is the signing of deals with 12 developers in eight cities for setting up 110 screens in the first phase, There are also plans to enter into deals with realty developers for creating 200 more screens across India by 2010.

Cinépolis Foundation

Since 2003, Organización Ramírez created the Cinépolis Foundation to help unprivileged people get medical healthcare as well as education and services to the local communities, their mission is to contribute to social justice in Mexicomarker through visual health programs, in 2007 they were awarded for "International Accomplishment in Exhibition" for their work to promote the activism within the Mexican community. Their program, "Del Amor Nace la Vista" (The Sight is born from Love) has been recognised as "The Best Practice in Social Responsibility". They have signed association deals with 12 organizations in Mexico.

References

  1. Club Cinépolis > Conoce Club Cinépolis (in Spanish)
  2. Adquiere tu Tarjeta (in spanish)
  3. Beneficios
  4. Cineticket
  5. Upcoming Openings
  6. Cinépolis India
  7. Cinépolis annonuces its foray in India
  8. Logros (in spanish)
  9. Alianzas


External links




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