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Citysearch is an online city guide that provides information about businesses in the categories of dining, entertainment, retail, travel, and professional services in cities throughout the United States. Visitors to each of Citysearch's local city guides will find contact information, maps, driving directions, editorial, and user reviews for the businesses listed. Citysearch is headquartered in West Hollywoodmarker, Californiamarker and is an operating business of IAC/InterActiveCorp ( ).

Citysearch was founded in September 1995 by Jeffrey Brewer, Caskey Dickson, Brad Haaugard, Taylor Wescoatt, and Tamar Halpern. Charles Conn was then recruited to lead the new company. The idea, initiative, and seed capital came initially from Bill Gross.

In 1999, Citysearch acquired the competing Sidewalk.com website from Microsoft, and merged the two sites together. In 2007, another competitor, Insider Pages was acquired .

While many local search sites have mushroomed over the past few years, Citysearch's biggest competition comes from the fast growing Yelp, Inc. Yelp has been growing at 80% while Citysearch has remained flat.. Local Google search, a feature of Google maps, is also a widely used alternative to finding local businesses on the internet.

Best of Citysearch

Best of Citysearch is a feature that gives locals an opportunity to vote for their favorite businesses in popular categories such as Restaurants, Nightlife, Hotels and Services. Citysearch opens up its annual polls with nominations from editors. Throughout the voting period visitors to the site cast votes for their favorite local business. After the polls close, the top ten businesses in each category are revealed to their cities.

Criticism

  • In 2005, Citysearch was criticized by a blogger for their alleged inflation of user submitted ratings and reviews. Citysearch has since updated their ratings system. Citysearch has also stated that they have the right to refuse to post or to remove any user review that violates the terms of use. Reviews that are subject to removal include unacceptable content such as profanity, personal information, promotion of illegal activity and harmful content. In November 2007, Citysearch partnered with MerchantCircle , a company that conducts automated telemarketing to small businesses to sell them online advertising packages.
  • After Registering, Citysearch offers no apparent option for closing one's account


Top Citysearch Sites



References

  1. http://www.techcrunch.com/2009/09/02/yelp-is-growing-80-percent-a-year-while-citysearch-remains-flat/
  2. Citysearch Terms of Use
  3. Search Engine Watch, Nov 29, 2007


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