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Currys store in Craigavon, Northern Ireland, August 2009, carrying the old logo
Currys is an electrical retailer in the United Kingdommarker and Irelandmarker and is owned by DSG International plc. It specialises in home electronics and household appliances, with 295 superstores and 73 high street stores. It is often supported with the marketing slogan; "Currys... We Can Help"

Currys is a part of the DSGi chain alongside the likes of PCWorld, Dixons and Pixmania, DSGi holds stores in countries across Europe.

Their annual sales in 2003/04 were £1,752 million and £1,852 million in 2004/05.

Currently the store which has the highest turnover is in Wednesburymarker (north of Birmingham, just off Junction 9 of the M6). Other major stores are located in Fosse Park, Leicestermarker, Teesside Park (Stockton-on-Teesmarker), Gatesheadmarker, New Maldenmarker and Croydonmarker. The largest store in terms of size is Wednesbury. New stores have recently been opened in Solihullmarker, Newport (on the Isle of Wightmarker), Chorleymarker, Ashford, Sudburymarker, [Livingston] and in New Maldenmarker.

In April 2006, it was announced that Dixons stores (except in Ireland) would be rebranded as "Currys.digital", taking the total to 550 stores. In Ireland, the Currys brand continued to be only used for large-format stores, with Dixons retained on the main streets. However, in August 2008, the Dixons stores in Irelandmarker were rebranded as Currys, similar to the UK move, but without the ".digital" suffix and with a new Currys logo.

Currently, Currys is the leading electrical retailer in the United Kingdommarker, ahead of their main competitor Comet.

History

The First 100 Years

Henry Curry
Currys was founded in 1884 by Henry Curry (born 1850), when he started to build bicycles full time in a shed at the back of his garden at 40 Painter Street, Leicestermarker, Englandmarker. He opened his first shop in 1888 at 271 Belgrave Gate, Leicester. The company was put on a proper financial footing in 1897 when Henry formed a partnership with his sons, calling the company H. Curry & Sons. The business continued to grow and floated on the stock exchange in 1927. By this time the shops sold a wide variety of goods including bicycles, toys, radios and gramophones. Currys pulled out of cycle manufacturing and retailing in the 1960s to concentrate on electrical goods. Currys is a retailer of elecrical goods and is a plc.

Shop at 285-287 Belgrave Gate in 1903
Interior 1932
Interior 1960


Store count by Year
Year Number

of stores
1904 1
1908 6
1914 32
1925 135
1930 192
1940 215
1943 170
1953 251
1963 360
1973 411
1983 550


1984: Takeover by DSG International

Currys was taken over by DSG International plc (owners of the Dixons electrical products retail chain) in 1984 but maintained its separate brand identity. In April 2006, DSG announced that its Dixons stores (except in Ireland and in duty-free areas in airports) would be rebranded as Currys.digital, making a total of 550 Currys stores in all.

Before the Dixons rebranding, the chain contained only a few small town centre stores compared with its much greater number of large out-of-town superstores. These stores are generally split into four main departments - Computing, Home Entertainment, Major Domestic Appliances and Small Domestic Appliances. The stores are a mix of display products and self-service sections.

Customers can now reserve and collect products, meaning that products can be reserved on the Internet, then checked and bought at the local retail outlet.

High Street store closures

It was announced on 17 January 2007, by John Clare, the Group Chief Executive that the leases on the remaining 'Currys High Street' stores (not the rebranded Currys.Digital stores) expire, it is unlikely that the leases will be renewed, hence the stores will be closed at the earliest opportunity. This was included as part of 'Jeremy Warner's Outlook', a business comment panel in the Independent newspaper (UK).

New look

In the UK, Currys gained a new logo, and slogan "We Can Help". The logo is a red typeset on a dark blue background. Currys now sponsors The Simpsons on Sky1, carrying the new logo and slogan. The UK website now carries the new logo, but the Ireland website still has the old logo. The UK adverts now also carry the new logo.

References

  1. [1]


External links




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