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D-Link Corporation was founded in 1986 in Taipeimarker as Datex Systems Inc. It began as a network adapter vendor and has gone on to become a designer, developer, and manufacturer of networking solutions for both the consumer and business markets.

In 2007 it was the leading networking company in the small to medium business (SMB) segment worldwide with 21.9% market share. In March 2008 it became the market leader in Wi-Fi product shipments worldwide, with 33% of the total market. In 2007 the company was featured in the ‘Info Tech 100’, a listing of the world’s best IT companies. It was also ranked as the 9th best IT company in the world for shareholder returns by BusinessWeek.

The company has 127 sales offices in 64 countries and 10 global distribution centres serving 100 countries worldwide.

D-Link operates an indirect channel model, selling through distributors, resellers, retailers, VARS and Telcom Service Providers.

Its main competitors are Cisco, Netgear, HP and 3Com.


D-Link Corporation changed its name from Datex Systems Inc. in 1994 when it went public and became the first networking company on the Taiwan Stock Exchange. It is now publicly traded on the TSEC and NSE stock exchanges.It was founded by seven people including Ken Kao, the late Chairman of D-Link. Tony Tsao was appointed CEO and President on 21 June 2008.

Product Range

D-Link’s products are geared towards the networking and communications market. Its business products include switches, security devices, and business wireless, whilst consumer products cover consumer wireless devices, broadband devices and the Digital Home devices (which includes media players, storage and surveillance).

It was the first wired and wireless networking company to launch “green” technology, D-Link Green. D-Link currently applies the power –saving technology to their unmanaged switches and later on, its wireless routers.


  1. Compiled from In-Stat Q1 2007 Wireless LAN Equipment Market Share Report
  2. In-Stat Q4/07 WLAN Market Share Report
  3. BusinessWeek Magazine ‘Info Tech 100’ – Issue July 2, 2007
  5. [1]

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