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Dagbladet is Norwaymarker's third largest newspaper with a circulation of 146,512 copies in 2006, 15,557 papers less than in 2005. In the third quarter of 2009 the circulation had fallen to a record low of 100.000 copies . The newspaper was founded in 1869, and its format was changed to tabloid in 1983. The word "Dagbladet" literally means "The day magazine". From 1884 to 1977 the newspaper was affiliated to the Liberal party (Venstre). Since 1977, it has officially been politically neutral, though it has kept its position as a liberal newspaper, also incorporating some radical (leftist) stands in issues like the language struggle, church policies, feminism, intimate relationship, criminal care etc. The newspaper was in 1972 against Norway joining the EU, but had changed to pro in 1994.

Dagbladet is published seven days a week. The publication includes additional weekly feature magazines: Magasinet every Saturday, "Søndag" more oriented towards interior and design every Sunday, "Fredag" focuses on popular culture and young adults every Friday, and also "SportMagasinet" which is a pure feature sports magazine, every Friday.

For a number of years Dagbladet has played an important role in development of new editorial products in Norway. In 1990, the newspaper was the first in Norway to publish a Sunday edition in more than 70 years, and in 1995 it became the first of the major Norwegian newspapers with an online edition. The actual first newspaper was a regional paper called 'Brønnøysunds Avis'. Over the past few years Dagbladet has had success with the Saturday supplement Magasinet which reaches 25.3% of the adult population of Norway.[31191]

Dagbladet is owned by the privately held company AS Avishuset Dagbladet. Jens P. Heyerdahl is the largest owner and has effective control through several different companies.

DB Medialab AS also owns 50% of the Norwegian web portal and ISP and runs the online community Blink.

Anne Aasheim is editor in chief as of August 2006.

The paper received some international attention in July 2006 when it ran a story in support of the 9/11 Truth Movement. The article, "The Third Tower"marker, came a few weeks after Le Monde Diplomatique's Norway edition ran a similar front page story. [31192]

The online edition of Dagbladet was launched on March 8 1995. claims a readership of nearly 800,000 per day, 1,700,000 per week, which makes it amongst Europe's most successful web newspapers when measured against both population and readership of mother newspaper.

Due to the declining of daily circulation the newspaper the last couple of years have reduced the number of workers with some hundreds.

Dagbladet has in recent years chosen an editorial direction towards "simpler" news, often of human interest. Dagbladet and its main competitor, VG, are increasingly adopting the style of UK tabloids, where hard news and thorough investigative journalism has been replaced by sensationalism. As VG and Dagbladet are the only true national newspapers with substantial readership this has arguably weakened the state of journalism in Norway, as readers cannot rely on a great deal of hard news from these two newspapers. This "dumbing down" of the two newspapers has been done to increase sales, but readers have reacted rather negatively to this solution, and daily circulation is steadily declining.


Former Minister of Health, Tore Tønne, committed suicide following Dagbladet's investigations over alleged economic improprieties committed after the conclusion of his term in the Norwegian cabinet. Dagbladet was criticized by The Norwegian Press Association.

See also


  3. Store norske leksikon, " Dagbladet"
  4. - Den Norske Advokatforening

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