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David Alliance, Baron Alliance, GBE (born 15 June 1932) is a Britishmarker businessman and Liberal Democrat politician of Iranian origin.


David Alliance (originally Davoud) was born in Kashanmarker, Iranmarker and was educated at the Etahad School, Iran.

He owns 33% and is chairman of N Brown Group plc, a major clothing catalogue retailer. He was also the joint founder with Sir Harry Djanogly of Coats Viyella plc (now Coats plc) operating in 67 countries with 22% global market share, employing 70,000 people. Share sales, a valuable art collection and some small private firms account for the remainder of the family fortune. Despite such a varied CV, Lord Alliance is perhaps still best known as the man who, with Harry Djanogly, turned Coats Viyella into a £2bn textile business.

Lord Alliance serves on a number of committees including the Prince’s Youth Business Trust, Council for Industry and Higher Education, and the University of Manchestermarker Foundation, and the Wiseman Institute. He is senior trustee of the Next Century Foundation. He has a number of fellowships including Fellow of the Royal Society for the encouragement of Arts, Manufactures & Commercemarker; Fellow of the City and Guilds of London Institute; and Hon. Fellow of the Shenkar College of Textile Technology and Fashionmarker. Lord Alliance holds a Doctorate of Science at Heriot-Watt Universitymarker and Legum Doctor (Doctor of Laws Honoris Causa) from the University of Manchestermarker. He is an Honorary Fellow of UMIST.

Alliance was appointed a CBE in 1984 and promoted to GBE in 1989. He was created a life peer as Baron Alliance, of Manchester in the County of Greater Manchester, in 2004 and sits on the Liberal Democrat benches. He is divorced with three children, two of whom were adopted, and now lives in Manchestermarker and Londonmarker.

In the Sunday Times Rich List 2007 ranking of the wealthiest people in the UK he was placed 834th with an estimated fortune of £503 million.

Lord Alliance owns a home in Didsburymarker, Manchestermarker and a mock Georgian mansion in north west Londonmarker. He also owns a collection of Lowry paintings.


  1. Sunday Times Rich List 2007 online edition
  2. Manchester Evening News 2005 online edition

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