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Decathlon is a major Frenchmarker sporting good chain store, with stores located throughout the world. It started with a shop near Lillemarker, France in 1976. It expanded to Germanymarker in 1986, Spainmarker in 1992 and the United Kingdommarker in 1999. It entered the Americanmarker market by purchasing the New Englandmarker 20-store MVP Sports chain in 1999, rebranding them as Decathlon USA. A restructuring led to all but four Massachusettsmarker locations closing in 2003. In September 2006, Decathlon announced its decision to exit the US altogether by year's end.

The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores. Decathlon Group also owns the Toboggan and Decat stores, the former sells sporting goods at discount prices, whilst the latter is a smaller high street sized version of the larger Decathlon superstores.

In 2007 the group is the largest sporting goods reseller with a turnover of USD 6,123,000.


Stores are located globally, currently in the following countries


The chain is one of the few sports manufacturers that makes and sells its own products. Each group of activities has a separate brand name:

  • APTONIA - Nutrition and health care
  • ARTENGO - Racquet sports
  • B'TWIN - Cycle sports
  • CAPERLAN - Fishing
  • DOMYOS - Fitness, martial arts and contact sports
  • FOUGANZA - Horse riding
  • GEOLOGIC - Nature sports
  • GEONAUTE - Nomadic athletism
  • INESIS - Golf
  • KALENJI - Running
  • KIPSTA - Team sports
  • NOVADRY - Impermeable clothes
  • OXELO - Roller, skate and ice sports
  • QUECHUA - Mountain sports
  • ROCKRIDER - Mountain bike
  • SOLOGNAC - Hunting
  • TRIBORD - Water sports
  • WED'ZE - Ski, snowboarding


Despite the relatively low cost of most of the in house goods sold, they often come top in quality tests. Decathlon bikes are often highly rated among cycling enthusiasts for giving value for money and reliability. The professional cycling team AG2R Prévoyance used Decathlon made bicycles in Tour de France 2007. The Quechua mountain sports range including shoes, bags, clothing and climbing apparatus is often rated as some of the best on the market, often achieving higher scores than many more expensive brands in product tests.


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