
Delta Air Lines headquarters
Delta Air Lines, Inc. ( ) is a United States
airline based and headquartered in Atlanta
, Georgia
. Delta operates an extensive domestic and
international network, spanning North
America, South America, Europe, Asia, Africa, the Middle East,
the Caribbean
, and Australia.
Delta
began service to Sydney, Australia
from Los
Angeles
in July 2009, which made it the only current
American carrier to serve every continent except Antarctica
, though this will change in May 2010 when United Airlines initates service to
Africa. Delta and its subsidiaries fly to over 375
destinations in 88 countries (excluding codeshare), across 6
continents.
Delta, as of November, 2009 is the only major
U.S. carrier that flies to Africa and operates the longest non-stop
route of all U.S. carriers from Atlanta to Johannesburg
on the Boeing
777-200LR.
Delta
operates its largest hub at Hartsfield-Jackson Atlanta International
Airport
and also maintains hubs at Cincinnati/Northern Kentucky International
Airport
, John F. Kennedy International
Airport
in New York
City
and Salt Lake City International
Airport
. Delta's Atlanta hub is the busiest airline
hub in the world.
Delta announced that it had reached an
agreement with Tempe-based US Airways to
swap take-off and landing slots at LaGuardia Airport
which Delta is planning to make a domestic
hub.
On October 29, 2008, Delta completed its merger with
Northwest Airlines to form the world's
largest commercial carrier. In February 2009, the airline began
consolidating gates and ticket counters at airports where both
Delta and Northwest operate. The consolidation will be completed by
February 2010. Delta carries more passengers across the Atlantic
than any other carrier worldwide.
History
Company information and subsidiaries
Airline operations
- Delta, the "mainline" component of Delta Air Lines,
Inc., - serves primarily high-volume domestic flights and long-haul
international services.
- Northwest
Airlines -[11576] Delta acquired NWA in October 2008
forming the world's largest airline. Northwest operates as a
wholly-owned subsidiary of Delta.
- Comair a regional component of Delta Air Lines,
Inc., - serves primarily domestic short-haul, low-density, high
frequency flights.
- Mesaba Airlines
- regional component of Northwest acquired in the merger.
- Compass
Airlines - regional component of Northwest acquired in
the merger.
Aviation business related operations, divisions, and
subsidiaries
- Comair Holdings, LLC
- Comair Services, Inc.
- Crown Rooms, Inc.
- DAL Aircraft Trading, Inc.
- DAL Global Services, LLC
- DAL Moscow, Inc., a 50/50 partnership with Aeroflot
- Delta AirElite Business
Jets, Inc.
- Delta Benefits Management, Inc.
- Delta Cargo, Delta's air freight division.
- Delta Connection, a marketing brand given to
flights operated by certain regional
airlines on short- to mid-haul, low- to mid-volume routes,
"connecting" hubs to airports where the
larger "mainline" planes would either have a hard time accessing,
go unfilled or too infrequently to be profitable.
- Delta Connection Academy,
Inc.
- Delta Corporate Identity, Inc.
- Delta DASH, Delta's same-day small package delivery service,
part of Delta Cargo.
- Delta Loyalty Management Services, LLC
- Delta Shuttle, which operates high
frequency, short-haul service using
McDonnell Douglas MD-88s
configured with a single-class cabin, and are slowly being replaced
with more efficient and economical Embraer 170s flown by Shuttle America for Delta. The flights operate
between LaGuardia
Airport
and Logan International Airport
; and between LaGuardia Airport
and Ronald
Reagan Washington National Airport
. Delta Shuttle
operates with the same operating
certificate, callsign, IATA, and ICAO
codes as
Delta Air Lines, Inc., unlike Delta Connection branded sub-fleets
flown by other certificated regional airlines.
- Delta Technology, LLC
- Delta Ventures III, LLC
- Epsilon Trading, Inc.
- Kappa Capital Management, Inc.
- Northwest Airlines, an
airline based in Minnesota was acquired by Delta to form the
world's largest airline. It operates routes in North America, Asia,
and Europe. Merger closed on October 29, 2008.
- Regional Elite
Airline Services (formerly announced as Regional Handling Services), a
new subsidiary that will ground handle aircraft for Comair, Compass
Airlines, and Mesaba
Airlines.
Former subsidiaries
Defunct airline brands operated by Delta
- Delta Express
began service in October 1996 in an attempt by Delta to compete
with low cost airlines on
leisure-oriented routes. Its main base of operations was Orlando
International Airport
and it used Boeing
737-200 aircraft. It ceased operations in November, 2003
after Song was established.
- Song began
service on April 15, 2003 as a single-class airline operated by
Delta to compete directly with JetBlue
Airways from both airlines' hubs at New York-JFK. While the
brand was considered a successful addition to the
Northeast-to-Florida market, financially the airline suffered. On
May 1, 2006, Song was folded into the Delta mainline brand. The
"Song" entertainment system will remain in place on certain
long-haul domestic flights. Additionally, all former "Song"
aircraft have been reconfigured to accommodate 26 First/158 Economy
passengers. These aircraft are now focused primarily on
trans-continental flights from JFK and ATL. Song used Boeing 757 aircraft.
- Western
Airlines was acquired on December 16, 1986, and was
operated as a separate airline by Delta for over three months. In a
case by a union to stop the workforce integration, the U.S. Supreme
Court wrote "On December 16, 1986, shareholder approval of the
merger was confirmed and Western Airlines became a wholly owned
subsidiary of Delta." The changeover date for discontinuation of
the Western Airlines brand and the date for merger of the two
airlines' workforce was April 1, 1987. After the merger,
Delta eventually released the name Western Airlines. Delta has
maintained Western's former Salt Lake City hub on almost all routes
and has added many more destinations; it also uses the former Los
Angeles International Airport hub as a gateway to Mexico's vacation
destinations, Hawaii, and Australia.
Hub Information
Future Hubs and Current Hubs:

Logo of Delta Air Lines from March
2000 to April 2007 - Based on Soft Widget
Former Hubs:
- Chicago
O'Hare International Airport
- Delta, until the early 1990s, operated a small
hub at Chicago. It served thirteen non-stop destinations
from its new Delta Flight Center, which opened in the summer of
1984. During this time Delta also maintained a flight attendant
base in Chicago.
- Dallas-Fort Worth International
Airport
- Delta at one time operated over 200 flights a day
from DFW. At times, it was Delta's second largest hub. Delta
closed the hub in February 2005.
- Frankfurt Airport
- Delta's Frankfurt hub was acquired from Pan Am. Delta dismantled
the hub in 1997.
- Los Angeles International
Airport
- Delta has under 50 flights per day from LAX and
has a market share of 7.7%, which is a distant fourth behind
United Airlines, American Airlines, and Southwest
Airlines
. Delta had planned to make LAX a major hub,
but those plans have since been reduced to just a focus city as
Delta has significantly reduced the destinations served from the
airport due to the 2008 energy
crisis.
- Orlando International Airport
- Delta built up an Orlando hub shortly after the
demise of Eastern Airlines in the
early 1990s, and subsequently became the "Official Airline of Walt
Disney World". The airport then became the hub for Delta Express and song, before Delta pulled back mainline
presence in the mid-2000s. Orlando then became a hub for Delta Connection carriers, with a focus on
regional jet point-to-point operations in the southeast. Comair and Chautauqua
Airlines closed their Orlando hub operations in 2008.
Former Secondary Hubs:
- Memphis International Airport
- MEM was a mini-hub in conjunction with regional
carrier ASA. This operation ended in the mid-1980s when
competition became too stiff with Republic Airlines and ASA
shifted its aircraft to Delta's Dallas hub. As Republic was later
merged into Northwest, Delta will once again have a hub operation
here due to the Delta-Northwest merger.
- Portland International
Airport
- Portland, Oregon (PDX) was at one time Delta's
main Asian gateway. It was closed in 2001, further described
in the 'route eliminations' section of this article.
Personnel
Between its
mainline operation and
subsidiaries, Delta employs approximately 75,000 people.
Delta's approximately 6,600 pilots are represented by the Air Line
Pilots Association (ALPA). The union has represented Delta pilots
since 1940. Pilot domiciles are located in Atlanta, Cincinnati, Los
Angeles, New York City, and Salt Lake City.
The company's approximately 180 flight dispatchers are represented
by the Professional Airline Flight Control Association
(PAFCA).
The rest of Delta's workforce, in contrast to other legacy air
carriers, is nonunion.
On March 18, 2008, Delta announced that it was offering voluntary
severance payouts for up to 30,000 employees (though the target
headcount reduction is significantly less than that), and that it
would cut domestic capacity by 5%.
Destinations
Delta operates 1,534 flights per day. Delta Connection has 2,533
daily flights. Delta, Delta Connection, and other flights from the
SkyTeam Alliance partners have
6,795 daily flights.
Codeshare agreements
Delta Air Lines and
Alaska Air
Group announced with "Group" "CEO Bill Ayer to amend their
marketing agreement" to make
Alaska
Airlines and
Horizon Airlines
the "preferred alliance partners on the West Coast."Delta Air Lines
also has
codeshare agreements with the
following airlines as of August 2008:
(
This list does not include SkyTeam
airlines)
Fleet

Delta Air Lines has the largest 757
fleet.
Delta Air Lines has an all-
Boeing (including
McDonnell Douglas aircraft) fleet.
However, Delta will inherit numerous
Airbus
aircraft in its merger with
Northwest
Airlines. Delta was one of the last major airlines to operate
the original
Boeing 737-200
models, until the last of these aircraft retired in 2006. Delta has
the largest fleets of
Boeing 757 and
Boeing 767 aircraft of any airline. It is
the second largest operator of the
McDonnell Douglas MD-80 (behind
American Airlines) and the largest
operator of the Boeing 767-300 and 767-400ER.
The Delta Air Lines fleet consists of 449 aircraft and 16 on order
(this list does not include Northwest Airlines aircraft):
Delta's average fleet age is 14+ years as of April 2009. Boeing
reports that 102 737-800s have been delivered as of April 2009.
Delta plans to sell all but 2 of its ordered 737-800s immediately
upon delivery.
Cabin
On May 1, 2006, the carrier adopted new uniforms from designer
Richard Tyler.
Delta started the industry's first comprehensive in-flight
recycling program on July 1, 2007.
The initial program involved all domestic
in-bound flights to its Atlanta hub
, and has since expanded to domestic in-bound
flights arriving at New York-JFK,
Cincinnati/Northern Kentucky (CVG
), Salt Lake City (SLC
), Portland (PDX
) and Seattle (SEA
) (Federal regulations require the incineration of
international waste).
Wi-Fi
On August 5, 2008, Delta announced it will be installing the
Aircell mobile broadband network,
Gogo. This system, which will be
available for a charge, will allow customers traveling with Wi-Fi
enabled devices, such as laptops, smartphones and PDAs, to access
the Internet, corporate VPNs, corporate and personal e-mail
accounts, as well as SMS texting and instant messaging
services.
Gogo was initially offered on
Delta's fleet of 133 MD88/90 aircraft but has expanded to the
remaining domestic fleet of Boeing 737, 757 and 767-300 aircraft.
It is expected that more than 330 aircraft will have internet
access by Summer 2009.
As of July 29, 2009, 219 aircraft, or 68% of the pre-merger
domestic fleet is now complete, having been fitted with Wi-Fi
capabilities.
As of October 24, 2009, All MD-80 and MD-90 aircraft have Wi-Fi
onboard, and installation is in progress on the Boeing 757-200,
737-700, 737-800, and 767-300 aircraft. In the Northwest fleet,
Wi-Fi installation has begun on the Airbus A319, A320, and Boeing
757-200.
In-flight entertainment
In the 1960s audio programming was introduced where passengers wore
headphones consisting of hollow tubes piping in music. These were
installed in some Delta aircraft. Some early wide-bodied aircraft,
including the L-1011 fleet, had films projected on to the cabin
bulkhead. The film projection system on the L-1011s was replaced by
CRT-based projectors in the early
1990s. Also during the same time period, CRT monitors over the
aisles were added to the 757 fleet. The MD-90 introduced Delta's
first IFE system with
LCD
monitors in 1995, and the 777 introduced Delta's first in-seat
video system in 1999, initially using the
Rockwell Collins Total Entertainment System.
Delta's first all-digital IFE system with AVOD (
Panasonic eFX) was first introduced in 2003 on Delta's
former low-cost subsidiary,
Song. The
Rockwell Collins IFE system on the 777s was replaced by the
Panasonic eFX system in 2007. The Panasonic eFX system is
trademarked by Delta as Delta on Demand.
Audio and video are available on all aircraft except for the MD-88s
and
Delta Connection aircraft.
BusinessElite on all aircraft except the 777-200LR uses the
all-digital Panasonic eFX AVOD system. 48 Boeing 757s
(Transcontinental 752), also using the Panasonic eFX system,
feature live television via
Dish
Network in both first class and economy, while the remainder of
the 757 fleet features a Matsushita system with ceiling-mounted CRT
displays over the aisles. The Panasonic eFX with live satellite
television has been installed on several aircraft in addition to
the 48 757s already featuring the system, including 28 of the
737-800s (two more aircraft to be delivered), and all 21 domestic
767-300s. It is also featured on Delta's 737-700s, which entered
service in August 2008. Delta's new 777-200LR aircraft feature the
Panasonic eX2 system, which has a greater storage capacity over the
eFX. The personal video screens on the 777-200LRs are also larger
than those on Delta's other aircraft.
In economy class, Panasonic eFX system (without the satellite TV
product) is also found on the 777-200ER and 767-400ER fleet. The
767-400ER fleet initially featured the Rockwell Collins TES system,
but it only featured in-seat video (non-AVOD) in the first class
section of the aircraft; the economy class section only featured
LCDs over the aisles. This system was phased out in 2009, being
replaced by the Panasonic eFX AVOD system when the last of the
767-400ERs were converted from domestic to international use.
Delta's 767-300 fleet (both domestic and international) originally
featured CRT projectors in economy class, with the international
767-300ERs also featuring ceiling-mounted CRT displays over the
aisles. The projectors and CRTs on the international 767-300ER
fleet have been replaced by LCD monitors, while the domestic
767-300 fleet has entirely been upgraded to the Panasonic eFX
system with AVOD and live satellite television. The 737-800
(non-Transcon) and MD-90 fleet feature a Matsushita system with
drop-down LCD displays below the overhead bins, while the Transcon
737-800 fleet has been upgraded to the Panasonic eFX AVOD/live
satellite TV system.
When Delta's ex-
TWA ETOPS 757s were first delivered, they featured a
system made by
Sony Transcom (a former
subsidiary of
Sony now sold to
Rockwell Collins) system that was factory
installed for TWA. The system featured overhead drop-down
LCD monitors similar to Delta's non-Transcon 737-800s
and MD-90s. Delta replaced the Sony Transcom system with the
Panasonic eFX system featuring in-seat video and AVOD at the same
time as the new BusinessElite seats and slimline economy class
seats were installed.
In the spring of 2010, Delta will be installing the Panasonic eFX
AVOD system in Economy on six 767-300ERs that are used on routes
that are 12 hours or longer in length. On a transcript from a
corporate meeting in October, all aircraft except the "MD-88 and
smaller" will get personal televisions, with domestic aircraft
receiving live satellite television. Presumably, this may include
all aircraft except the MD-88 and DC-9-50 (and the DC-9-30/40 and
5500-series 757-200s, which will be leaving the fleet).
Interestingly, all 737-700s, which are smaller than the MD-88, are
equipped with AVOD personal television with live satellite
television, however, the 737-700 is used on significantly longer
routes than the MD-88, which likely warrants an IFE system. The
same principle could apply to the Northwest
Airbus A319 fleet, which could also possibly get
personal televisions with live satellite TV.
Travel classes
BusinessElite
BusinessElite is Delta's international
business class, available on the Boeing
767-300ER, 777-200ER, 777-200LR, 767-400ER, and select 757-200
aircraft. All BusinessElite seats (made by
B/E Aerospace) on Delta's 767-300ER,
767-400ER, and 777-200ER have of pitch, 160 degrees of recline, and
either 18.5 (767) or 21 (777-200ER) inches of width. Passengers in
the BusinessElite cabin receive free meals, refreshments, alcohol
and an amenity kit. All seats are equipped with a personal, on
demand In-Flight-Entertainment (IFE) system, universal power-ports,
a moveable reading light, and a folding work table. On the
ex-TWA/AA ETOPS 757s, a similar model of BusinessElite seat was
introduced in 2008. These seats are off-the-shelf
Recaro CL 4420 seats and feature a built-in
massage feature, 55 inches of pitch and are
wide.
On March 27, 2007, Delta announced that it will convert its entire
767-400ER fleet to an international configuration, featuring a
BusinessElite cabin. During the summer of 2007, 8 out of the 21
767-400ER aircraft were converted and an additional 6 767-400ER
aircraft were converted between December 2007 and May 2008.
Delta introduced full-flat sleeper suites made by
Contour Premium in its
777-200LR fleet upon delivery and will retrofit
its 777-200ER fleet with the Contour full-flat product by
2010.
On February 5, 2008, Delta announced that they will be installing a
sleeper suite product on the
767-400ER
aircraft. Designed by
Thompson
Solutions and manufactured by Contour Premium, these sleeper
suites use a space-saving design, with the bottom ends of the seats
extending under the armrests of the suites in front when in the
full horizontal flat bed position. This allows for minimal
reduction in capacity compared to most other sleeper suite
products, particularly with the 767's narrower fuselage. The suites
will be arranged in a 1-2-1 layout, with a total capacity of 40
BusinessElite suites (down from 42). On November 3, 2008, Delta has
announced that the 767-300ER fleet will also get the same sleeper
suite product that will be first introduced on the 767-400ER fleet.
They will first be introduced on six 767-300ERs that are used on
flights that are 12 hours or longer
Domestic First Class
First Class is offered on Boeing 737-800, 757-200, MD-88, MD-90,
and domestic 767-300 aircraft. Seats range from 18.5-20.75 inches
wide, and have between 37-40 inches of pitch. Passengers aboard
this class receive free meals, drinks, and alcohol. All wingleted
737-800s and (Transcon) 757-200 aircraft have power-ports at each
seat.
When the ex-
AA/
TWA ETOPS 757s were first
delivered, they initially featured 22 domestic First Class seats
that were originally installed by TWA. On international routes, the
aircraft were sold entirely as Economy class. All of the ETOPS 757s
now feature the new
Recaro BusinessElite
seats.
International Economy Class
Economy Class is available on all international flights. Seats
range from 17 to wide, and have between 31 and of pitch. A few of
the newest 767-300ER and all 767-400ER, 777-200ER,777-200LR, and
ex-TWA 757-200 aircraft feature economy class seats with moveable
headrests. The economy class seats on the 777-200ERs also feature
mechanically adjustable
lumbar
support. The economy seats on the 777-200LRs and ex-TWA 757s
are
Weber 5751 slimline a high
pivot point recline system where the seat bottom moves forward in
addition to the seat back tilting backwards when reclining. These
seats are better contoured than the Weber 5150 seats on the
777-200ERs and 767-400ERs, allowing for greater passenger comfort,
however, they do not feature adjustable lumbar support. In the
spring of 2010, these seats will also be installed on six
767-300ERs that are used on flights that are 12 hours or
longer.They will first be introduced on six 767-300ERs that are
used on flights that are 12 hours or longer
Domestic Economy Class
Economy Class is available on all domestic flights. Seats range
from 17 to wide, and have between 30 and of pitch. Passengers
aboard this class receive free drinks and snacks.
As part of Delta's
EATS buy on board program, food is
available for purchase on all flights or more (some flights to
Hawaii
and Alaska
continue to
receive free meal. service). Alcoholic beverages are
available for a charge. The 737-800 and domestic 767-300 fleet have
recently been refitted with new Weber 5751 slimline seats allowing
for greater capacity while maintaining sufficient legroom. Unlike
the Weber 5751 slimline seats on Delta's international aircraft,
the seats on the 737-700s, 800s, and domestic 767-300s do not
feature moveable headrests. These seats will also eventually be
introduced on the MD-88 and MD-90 fleet (first being introduced on
the ex-Hello MD-90s), however, no dates have been specified as of
now.
Delta operated a previous buy on board starting in 2003 and ending
by 2005. The previous program had items from differing providers,
depending on the origin and destination of the flight. Items on
flights to and from Atlanta had items from the
Atlanta Bread Company, while flights
from other cities had food from
Gate
Gourmet.
SkyMiles

A SkyMiles membership card issued in
2009.
The card has a magnetic strip and a barcode on the back.
SkyMiles is Delta's frequent flyer program. Created in 1981 as the
"Frequent Flyer Program"; its name was changed to SkyMiles in 1995.
When the frequent flyer program was first established in 1981, new
members were awarded an enrollment bonus of 10,000 miles. In 2006,
SkyMiles was picked as the "best frequent flyer program" in the
Best in Business Travel Awards.
In addition to its
Delta
Connection,
Delta Shuttle and
SkyTeam alliance partnerships, Delta offers frequent flyer
partnerships with the following airlines:
On May 1, 1995, Delta Air Lines modified its frequent flyer
program, previously called "Delta Air Lines Frequent Flyer Program"
and renamed it "SkyMiles". Miles from the old program would never
expire but newly earned miles in the SkyMiles program would if
there was no account activity for three years. However, effective
January 1, 2007, the rules for SkyMile accounts changed, with miles
expiring after two years of no activity. At the same time, the old
Frequent Flyer program miles were combined into SkyMiles,
effectively negating their unlimited shelf-life.
On July 31, 2008, Delta adjusted the cost of award tickets by
implementing a three-tiered pricing system. For example, a domestic
coach ticket costs 25,000, 32,500, 40,000, or 60,000 miles
depending on availability.
On January 1, 2009, Delta changed the expiration date of Delta
SkyMiles. Previously, the SkyMiles expired at the end of the
calendar year following 24 months of inactivity. The new policy
causes the SkyMiles to expire immediately after 24 months of
inactivity. This change caught many consumers unprepared as they
expected the miles would expire at the end of the year and they
actually expired mid year.
Sky Clubs
Delta Air Lines' and merger partner Northwest Airlines' airport
lounges are called Sky Clubs. Membership options include one-day,
30-day, annual, and three year memberships and can be purchased
with either money or SkyMiles.
Membership benefits vary by location, but generally include free
drinks (including alcoholic beverages), snacks and reading
material. Wi-Fi is free for members and is mostly provided by
T-Mobile. Other benefits for Sky Club members include reciprocal
lounge access with other
SkyTeam members and
Delta's other partners. As the official airline of the
PGA Tour, Delta Air Lines installed putting greens
at select Sky Clubs.
Originally, Delta's membership-based airport clubs were called
Crown Room lounges, with Northwest's equivalent being
WorldClubs.
Locations
This is the list of Delta Sky Clubs, including re-branded Northwest
WorldClubs.
Advertising
Slogans
Delta has had many slogans:
- 1940: Airline of the South
- 1961: The Air Line with the Big Jets
- In 1966, with the introduction of the first Series 61 DC-8, Delta adopted the slogan "Fly big to Florida...
Fly Delta!". Bob Hope, known in ads as Bob
"Super DC-8" Hope, was Delta's spokesperson at the time.
- 1968: Delta is ready when you are
- 1972: Fly the best with Delta
- 1976: Celebrate the Bicentennial with Delta
- 1980: Delta is the Best.
- 1984: Delta gets you there with care.
- 1986:
The Official Airline of Walt Disney World

- 1987: The Best Get Better, reflective of the airline's merger
with Western Airlines
- 1987: We Love To Fly, And It Shows
- 1989:
The Official Airline of Disneyland
and Walt Disney
World

- 1991: Delta is your choice for flying
- 1994: You'll love the way we fly
- 1996: On top of the world. This slogan was launched at the 1996 Summer Olympics in Atlanta
, for which
Delta was the official airline.
- Karl Jenkins' Adiemus project began in 1994 as a music project for
Delta Air Lines' European advertising campaign. The song was
released on the albums Pure Moods and
Adiemus: Songs of
Sanctuary, and was also used in Delta's commercials in the
United States from 1996 until 1999.
- 2000: "Fly___", in which the blank was filled in according to
the context of the slogan's usage. For example, on the airline's
cocktail napkins, the slogan was "Fly 'refreshed'". For luggage
tags, the slogan read "Fly 'for business'" or "Fly 'me home'".
- Immediately after the 9/11 terrorist attacks, Delta adopted the
slogan, "Delta remembers America".
- In 2004, Delta adopted a marketing scheme using "Secret Places
- ___", in which the blank was filled in according to the picture
being used in the advertisement (and coinciding with a major Delta
destination). Several examples of this marketing remain in place on
jetways and in gate waiting areas in Atlanta and New York-JFK.
- 2005: Good Goes Around"
- 2007: Delta Air Lines exited bankruptcy. To highlight changes,
the airline chose "Change Is:__________" (in which the blank was
filled according to the context of the slogan's usage) as its
slogan. Other advertisements used the tagline "Change Is: Delta" in
a play on the use of the Greek letter delta to denote the difference operator in mathematics.
- In and around Atlanta there are advertisements promoting Delta
as the "Official Airline of the Braves Unofficial Airline of the World". Also
"Make Every Game a Home Game" is used.
- 2008: As part of the rebranding project a safety video featuring a flight attendant
premiered on YouTube in early 2008 garnering over 1 million views
and the attention of news outlets, specifically for the video's
camp and cheeky tone mixed with the serious safety message. The
flight attendant, Katherine Lee, has been dubbed "Deltalina" by the
media for her resemblance of movie star Angelina Jolie. Delta had considered several
styles for its current safety video, including animation, before
opting for a video presenting a flight attendant speaking to the
audience. The video was filmed on a Boeing 757.
- After the merger with Northwest, both airlines adopted "One
Great Airline" and "Together In Style".
Sponsorships and awards
- Delta is the winner of the 2009 Gay.com
Travel Awards in the Favorite Airline category. Competitors
include: American Airlines, Virgin America, JetBlue, and Southwest
Airlines.
- EnergySolutions Arena
in Salt Lake City, home of the NBA's Utah Jazz, was originally known as the Delta
Center. Delta held the naming rights to the arena from 1991
to 2006. Delta continues to be an official sponsor of the team,
however.
Web interactions
There are several news sources:
Incidents and accidents
The following are major incidents and accidents that occurred on
Delta Air Lines mainline aircraft. For Northwest Airlines
incidents, see
Northwest Airlines
Incidents and Accidents. For Delta Connection incidents, see
Delta
Connection incidents and accidents.
Delta Air Lines Reported
Incidents
| Flight |
Date |
Aircraft |
Location |
Description |
Casualties |
| Fatal |
Serious |
Minor |
Uninjured |
Ground |
| N/A |
April 22, 1947 |
DC-3 |
Columbus, Georgia |
A
Vultee BT-13, owned by the Tuskegee
Aviation Institute landed on top of the DC-3, which was flying from
Macon to
Columbus . |
8 |
|
|
|
1 |
| 705 |
March 10, 1948 |
DC-4 |
Chicago
Midway Airport |
Crashed near Chicago
Municipal Airport shortly after takeoff while en route to Miami .
Officials determined that longitudinal control of the airplane was
lost resulting in the crash. The cause for the loss of control
remains undetermined. |
12 |
1 |
|
|
|
| 318 |
May 17, 1953 |
DC-3 |
Marshall, Texas |
Crashed east of Marshall, Texas . The flight which originated from Dallas Love
Field was on approach to Shreveport,
Louisiana . The crash was attributed to adverse weather
conditions with a thunderstorm in the area. |
19 |
1 |
|
|
1 |
| 1903 |
May 23, 1960 |
Convair 880 |
Atlanta |
Crashed during a training exercise in
Atlanta . The aircraft stalled and crashed killing
all four crew members. |
4 |
|
|
|
|
| 9877 |
March 30, 1967 |
DC-8 |
New Orleans |
Crashed during a training exercise near
New Orleans International
Airport . The improper use of flight and power
controls by both instructor and the Captain-trainee during a
simulated two-engine out landing approach, resulted in the loss of
control. The aircraft crashed into a residential area, destroying
several homes and a motel complex, killing 13 civilians. |
6 |
|
|
|
13 |
| 9570 |
May 30, 1972 |
DC-9 |
Greater
Southwest International Airport |
Crashed during landing procedures in Fort Worth, Texas. The
probable cause of the accident was wake turbulence resulting from a
touch-and-go landing moments
before of American Airlines Flight
1114, operated using a DC-10. The right wing
hit the ground causing a fire resulting in the aircraft being
written off. |
4 |
|
|
|
|
| 954 |
December 20, 1972 |
Convair 880 |
Chicago O'Hare Int'l Airport |
The Delta CV-880 taxied across runway 27L in bad weather. At
the same time, a North Central
Airlines DC-9 took off from the
same runway. Both aircraft collided. |
|
|
|
94 |
10 |
| 723 |
July 31, 1973 |
DC-9 |
Boston Logan
International Airport |
Crashed in seawall. Contributing to the accident was a
defective flight deck instrument giving the crew misleading
guidance during the instrument approach in visibility less than a
half mile with cloud ceilings. 89 occupants died including Leopold
Chouinard , died from burns months after the accident, leaving no
survivors . |
89 |
|
|
|
|
| 516 |
November 27, 1973 |
DC-9 |
Chattanooga Metropolitan
Airport |
Crashed into approach lights during a thunderstorm. |
|
4 |
75 |
|
|
191 |
August 2, 1985 |
Lockheed L-1011 |
Dallas-Fort Worth International
Airport |
On a
Fort
Lauderdale -Dallas/Fort Worth-Los
Angeles route, the plane crashed due to severe microburst-induced wind
shear. One civilian was killed as the plane crossed a
highway. The crash would later become the subject of a television
movie. Numerous changes to pilot wind shear training, weather
forecasting, and wind shear detection were made as a result of this
crash. |
134 |
15 |
12 |
2 |
1 |
1141 |
August 31, 1988 |
Boeing 727 |
Dallas-Fort Worth International
Airport |
Crashed after takeoff bound for Salt Lake
City, Utah . Officials believe the crash was contributed
to by improper configuration of the flaps and leading edge
slats. |
14 |
26 |
50 |
18 |
|
| 1288 |
July 6, 1996 |
MD-88 |
Pensacola Regional Airport |
An uncontained engine failure of the port (left) engine on the
aircraft which resulted in a fan hub piercing the cabin.
The
flight was scheduled to fly to Atlanta |
2 |
2 |
3 |
135 |
|
| 1989 |
September 11, 2001 |
Boeing 767-300 |
Enroute from Logan
International Airport |
Flight 1989, bound for Los Angeles
International Airport was caught in the path of United
Airlines Flight 93 . The two aircraft were so close that ATC
were initially confused as to which plane had been hijacked.
The Delta
pilot managed to avoid United 93 and the flight was later diverted to Cleveland
Hopkins International Airport . |
0 |
0 |
0 |
All |
0 |
Hijackings
There have been over a dozen attempted hijackings which resulted in
no injuries and the surrender of the often lone hijacker. These
incidents are not included. The following are notable hijackings
because of fatalities or success in forcing the aircraft to fly to
another country:
- In 1968, a Delta DC-8 was hijacked to Havana, Cuba. This was
the first successful hijacking to Cuba from the U.S. since 1961,
and was the start of multiple hijacking attempts to Cuba in the
late 1960s. This coincided with the introduction of passenger
screening using metal detectors in U.S. airports starting in the
late 1960s.
- Additional hijackings which resulted in no injuries and the
flight landing in Cuba include March 28, 1984 (Delta 357 New
Orleans-Dallas 727), August 18, 1983 (Delta 784 Miami-Tampa 727),
July 17, 1983 (Delta 722 Miami-Tampa 727), June 11, 1979 (Delta
1061 New York LaGuardia-Fort Lauderdale L1011)
- July 31, 1972, a Delta Flight
841, a Detroit to Miami DC-8 flight, was hijacked to Algiers,
Algeria by 8 hijackers. The aircraft stopped in Boston to pick up
an international navigator, who was wearing only swimming trunks
and a shirt. The flight was allowed to return with passengers to
the U.S., stopping in Barcelona for refueling.
- On
February 22, 1974, Samuel Byck, an
unemployed tire salesman from Pennsylvania, stormed aboard a Delta
Air Lines Flight 523, DC-9 flight at Baltimore
Friendship Airport (now Baltimore/Washington International Thurgood
Marshall Airport) scheduled to fly to Atlanta
and shot both pilots, killing the First Officer,
Fred Jones. He intended to crash the plane into the
White
House
. After shooting the pilots, the hijacker
grabbed a passenger and demanded that she fly the aircraft.
- On August 23, 1980, a Delta Air Lines L-1011 on a San Juan to
Los Angeles flight was hijacked to Cuba. The hijacker was jailed by
Cuban authorities, and all passengers were released unharmed.
- On September 13, 1980, a Delta Air Lines New Orleans to Atlanta
flight was taken over by two hijackers and forced to fly to Cuba.
The flight continued to Atlanta after stopping in Havana. The
hijackers were imprisoned by Cuban authorities. One hijacker was
released and later sought US residency. The suspect was later
arrested by US authorities in 2002 and sentenced to prison the
following year.
References
- " Contact Corporate." Delta Air Lines.
Retrieved October 17, 2008.
- " Zoning Ordinance of Atlanta, Georgia Sheet No.
14-128." City of Atlanta. Retrieved October 17,
2008.
- http://news.delta.com/index.php?s=43&item=751
-
http://www.nwa.com/features/mergerletter/index.html?intomni=tc.100percentservesV2.hplead
- Delta, Northwest to Consolidate gates and ticket
counters at Airports
- http://knowledge.emory.edu/article.cfm?articleid=755
- Company news; Delta-Western Merger
Approval
- http://www.metroairport.com/
- http://news.delta.com/index.php?s=43&item=751
- " Delta to cut 2,000 jobs as price of oil soars."
The Los Angeles Times.
- Delta planned to buy out up to 3,000 workers and
cut capacity by 5% - March 18, 2008
- Delta Air Lines Codeshare Agreements
- Delta-Midwest sign codeshare agreement
- http://news.delta.com/index.php?s=43&item=742 Delta Virgin
Blue to sign JV agreement
- [1]., Federal Aviation
Administration
- [2], 2007 Form 10-K
- Delta Air Lines To Offer In-Flight Wi-Fi On All
Domestic Flights (Official Press Release: August 5, 2008)
- 767 International Fleet seating update
- Widgetheads.net News
- 767 International Fleet seating update
- 767 International Fleet seating update
- " Food." Delta Air Lines. Retrieved
October 11, 2008.
- Alexander, Keith L. " Passengers find buy-on-board food hard to digest -
Airlines are starting to feed fliers again." San
Francisco Chronicle. Sunday March 27, 2005.
- Morales, Tatiana. " Buy On-Board Meals?." The Early
Show/CBS
News. July 7, 2003. Retrieved on September 16, 2009.
- " Food Sales Test." Delta Air Lines. October 2,
2003. Retrieved on September 16, 2009.
- " Food Sales." Delta Air Lines. February 18,
2004. Retrieved on September 16, 2009.
- Delta Redoes Mileage Plan for Its Fliers (NY
Times)
-
http://www.delta.com/traveling_checkin/airport_information/delta_sky_club/sky_club_locations/index.jsp
- " Delta Slogan Good Goes Around"
- Delta's New In-flight Safety Video
- Delta's YouTube Star
- 'Deltalina,' a real Delta employee, is loving the
safety spotlight
- " Delta's Red-Headed Flight Attendant a Hit on
YouTube in Airline's Safety Video." Associated
Press at Fox
News. Sunday March 23, 2008. Retrieved on August 24,
2009.
-
http://www.delta.com/about_delta/partnering_with_delta/sponsorships/pga_tour/index.jsp
-
http://www.cirquedusoleil.com/CirqueDuSoleil/en/Pressroom/cirquedusoleil/public/pressreleases/news113.htm?private=1
- The Delta Prize for Global Understanding
- [3]
- [4] Energy solutions arena, Delta official
sponsor.
- aviation-safety.net
- aviation-safety.net
- aviation-safety.net
- aviation-safety.net
- aviation-safety.net
- NTSB
- aviation-safety.net
- When Weather Changed History - Delta 191; The Weather
Channel
- NTSB
- http://www.gpoaccess.gov/911/pdf/fullreport.pdf The 9/11
Commission Report; Chapter 1.2 "Improvising a Homeland
Defense"
External links