(also known as Diet
) is a sugar
-free soft drink
produced and distributed by The Coca-Cola Company
. It was
introduced in the United States on Independence Day
in 1982 as
the first new brand since 1886 to use the Coca-Cola
trademark. The product quickly overtook
Diet Coke was sweetened with aspartame
after the sweetener became available in the United States in 1983;
to save money, this was originally in a blend with saccharin
. After Diet
cola advertised its 100 percent use of aspartame, and the
manufacturer of NutraSweet
G.D. Searle & Company
) warned that the
NutraSweet trademark would not be made available to a blend of
sweeteners, Coca-Cola switched the formula to 100 percent
NutraSweet. After many years the NutraSweet trademark expired and
was never renewed by Coca-Cola, but the formula is still made with
100 percent aspartame. Diet Coke from fountain dispensers still
contains some saccharin to extend shelf life.
Coca-Cola light logo
In other countries, in which cyclamates
are not banned (as they were in the U.S. and the United Kingdom in
1970), Diet Coke or Coca-Cola Light may be sweetened with a blend
containing cyclamates, aspartame
under pressure from retailer Wal-Mart (which was
impressed with the popularity of Splenda sweetener), the company
released a new formulation called "Diet Coke sweetened with
and acesulfame potassium
in this version. Early sales were weaker than anticipated; however,
Coca-Cola did little advertising for the brand, investing money and
advertising in Coca-Cola Zero
instead. By late 2009, some distributors had stopped supplying Diet
Coke sweetened with Splenda.
Diet Coke does not use a modified form of the Coca-Cola recipe, but
instead an entirely different formula. The controversial New Coke
, introduced in 1985, used a version of the
Diet Coke recipe that contained high fructose corn syrup
and had a
slightly different balance of ingredients. In 2004, Coca-Cola
introduced Coca-Cola C2
, which it
claims tastes much closer to Coca-Cola but contains half the
. In 2005, the company
introduced Coca-Cola Zero
sugar-free variation of regular Coca-Cola
When Tab was released in 1963, the Coca-Cola Company refused to
release a diet soda with the Coca-Cola name, fearing that its
flagship brand might suffer. Its rival Pepsi
had no such qualms, and after the long-term success of its
sugar-free Diet Pepsi
(launched in 1964)
became clear, Coca-Cola decided to launch a competing sugar-free
brand under the Coca-Cola name, which could be marketed more
extensively than the more anonymous Tab.
Diet Coke and Diet Pepsi have capitalized on the markets of people
who require low sugar regimens, such as diabetics
and people concerned with
calorie intake. In the UK, a 330 ml can of Diet Coke contains
around 1.3 calories (5 kilojoules) compared to 142 calories (595
kJ) for a regular can of Coca-Cola.
A 2009 Diet Coke bottle and can from
A Diet Coke can from 1994 compared to one from 2009.
Diet Coke's Holiday 2008 Edition bottle and can compared to regular
Coca-Cola light bottle from Germany.
|Diet Coke/Diet Coca-Cola
||The first version of Coca-Cola without
||The first version of caffeine free
version of Diet Coke and the first extension of the Diet Coke
|Diet Cherry Coke/Diet
||Available in U.S. and United Kingdom ( ).
Discontinued in Australia and Israel.
|Diet Coke with Lemon
available in Austria, Belgium, Brazil, Canada,
Herzegovina, Germany, Hong Kong, The Netherlands, South Africa,
Spain and Israel. The version sold in Continental Europe
uses the Coca-Cola Light brand.
|Diet Vanilla Coke/Diet Coke
available in Hong Kong, New Zealand (only 300mL and 600mL),
Australia, and Bosnia and Herzegovina.
|Diet Coke with Lime
||Available in the U.S., Ireland, Finland,
Sweden, Canada and Bosnia and Herzegovina.
|Diet Raspberry Coke
||June 1, 2005
||Available in New Zealand, and Bosnia and Herzegovina
|Diet Coke Sweetened
||Available in the U.S. and Bosnia and Herzegovina
|Diet Coke Black
||Available in Bosnia and
|Coca-Cola Light Sango
||Only available in Belgium, France, Luxembourg, and Bosnia and
|Diet Coke with Citrus
||Available in Bosnia and
Herzegovina and in the United Kingdom.
|Diet Coke Plus/Coca Cola Light
||Available in many European countries and in the U.S.
- In the United States and most English-speaking countries, the
soft drink is called Diet Coke or Diet
- In most of continental Europe, the drink is marketed as
Coca-Cola Light, but often referred to as
Cola or Cola Light, and
Coca or Coca Light in
- In French-speaking Canada, it is called Coca-Cola
Diète or Coke-Diète.
- In Italy, the name Diet Coke was used between
1983 and 1991.
Mexico, Central, South America and
most of the Caribbean it is called Coca-Cola
Light. In Mexico, it was introduced as Diet Coke in
1984, but it was renamed Coca-Cola Light in 1991.
Brazil, it is called Coca-Cola Light - Baixas
Calorias. Introduced in 1985 as Coca-Cola
Baixas Calorias, it was renamed Coca-Cola
Light in 1988.
many English-influenced non-English markets (e.g., Israel), it is
called Diet Coca-Cola.
- In Japan, the soft drink was launched in 1984 as
Coca-Cola Light, later in 1999, it was renamed
Diet Coca-Cola, and since April 2007
it has been called No Calorie Coca-Cola.
- In India it is called Diet Coke. After much campaigning against
Coca-Cola in India, Coca-Cola still sells well in Chennai and other
- In most of Southeast Asia, it is called Coca-Cola Light or Coke
- In 2008 in Australia, Diet Coke cans were
rebranded as Diet Coca-Cola.
- , Diet Coke supports The
Heart Truth campaign, a national awareness campaign with a goal
of better heart health for women.
Advertising slogans in the U.S.
The current Diet Coke logo was adopted in 2007
- "Just for the taste of it!" (1982)
- "The one of a kind" (1984)
- "Just for the taste of it!" (1986)
- "Taste it all!" (1993)
- "This Is Refreshment" (1994)
- "Just for the taste of it!" (1995)
- "You are what you drink" (1998)
- "Get the taste of it" (2000)
- "Live Your Life" (2001)
- "Do what feels good" (2002)
- "It's a Diet Coke thing" (2004)
- "Life is how you take it" (2005)
- "Light it up!" (2006)
- "Yours" (2007)
- "Enjoyment" (2007)
- "What life should be like." (2008)
- "Just for the taste of it!" (2009)
- "Hello You..." (UK 2009)
Debate over health issues
The most commonly distributed version of Diet Coke (and majority of
beverages using artificial sweeteners) relies on aspartame
, which has been blamed by
some scientists and medical professionals for possibly causing
serious illnesses (such as cancer, brain tumors, brain lesions, and
lymphoma) when consumed in large quantities.Coca-Cola has now
released Diet Coke sweetened with sucralose
(also known as Splenda), although it is
not as common. See also soft
and health concerns
The sodium benzoate
was found to
break down mitochondrial DNA in living yeast cells. Research
published in 2007 for the British government
's Food Standards Agency
sodium benzoate (E211) is linked to hyperactive
behavior and decreased intelligence
The ingredients as printed on the outside of 330 ml cans of Diet
Coke in New Zealand, listed in order of greatest to least amount:
The ingredients in Diet Coke (as formulated in the United States),
listed in order of greatest to least amount:
- Ordoñez, Franco. "Suit Alleges Deceit in Fountain Diet Cola
Drinks". Boston Globe, March 3, 2005. Accessed
August 26, 2008.
- Study Links Aspartame To Cancer, Lymphoma, Leukemia
In Rats Fed Sweetener; Some Dispute Results - CBS News
- Caution: Some soft drinks may seriously harm your
health from The Independent