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Dietrich Mateschitz (born May 20, 1944) is an Austrianmarker businessman and billionaire. Mateschitz is a cofounder of the energy drink producer Red Bull, and holds 49 percent of the company's shares.


Dietrich Mateschitz was born on May 20, 1944 in Sankt Marein im Mürztalmarker, in the Styriamarker state of Austriamarker. Mateschitz was raised by two primary-school-teacher parents who separated when he was very young. Although never married, he reportedly has a son. He rarely drinks alcohol and does not smoke, and his friends include Bernd Pischetsrieder, the former Volkswagen boss. He holds a pilot's licence and enjoys flying a Falcon 900 and a Piper Super Cub.

After taking ten years to graduate from the Hochschule für Welthandel (now Vienna University of Economics and Business Administrationmarker) with a marketing degree, Mateschitz's first employer was Unilever, where he got to grips with detergents. He subsequently moved to Blendax, the German cosmetics company since bought by Procter & Gamble, where he worked on, among other things, in the marketing of Blendax tooth paste. It was as part of his travels for Blendax that he discovered the drink that would later become Red Bull. In 1984, he founded Red Bull GmbH with his Thai partners Chaleo and Chalerm Yoovidhya with the launch in Austria in 1987. Subsequently, he turned the Red Bull drink into a world market leader among energy drinks. Like the crystal group Swarovski, motorbike manufacturer KTM, sweets producers Manner and Pez, and the lingerie company Palmers, Red Bull is an Austrian consumer brand with a worldwide reputation.

He lives in Salzburgmarker, but also owns Laucalamarker Island, off Fiji, which he bought from the Forbes family for £7 million.


Mateschitz is known as a marketing specialist. His company is known for its advertising and as a sponsor for various types of extreme sports. In 2004, Mateschitz bought the Formula One team Jaguar Racing from the Ford Motor Company. It was subsequently renamed to Red Bull Racing. Then, at the end of 2005, Mateschitz joined forces with Austrian former F1 driver Gerhard Berger, and purchased the Italian-registered Minardi team from Australian Paul Stoddart. The team was renamed Scuderia Toro Rosso, Toro Rosso meaning Red Bull in Italian.

Mateschitz plans to set up a testing site for the automobile industry at the Austrian race circuit A1-Ringmarker. There are already very far developed plans, but residents of the area object. He also plans to create an Avionautik Akademie in Zeltwegmarker jointly with the Austrian Army. A 60-year-old bachelor, he has his own hangar, where he keeps his collection of old planes, including a Douglas DC-6 which once belonged to Marshal Tito. He also sponsors the World Stunt Awards, an annual fundraiser to benefit his Taurus Foundation, which helps injured stunt professionals.

In April 2005, he bought the Austrian football club SV Austria Salzburg and in March 2006, he bought the American soccer club MetroStars; both clubs were subsequently (and somewhat controversially ) renamed for his famous drink, as Red Bull Salzburg and Red Bull New York, respectively.

He also owns a NASCAR Sprint Cup team called Team Red Bullmarker which fields two Toyota Camrys for drivers Brian Vickers and Scott Speed, who drive the #83 and #82 cars respectively.

He also owns Seitenblicke, Austria's top society magazine, avoids the celebrity circuit and watches most Formula One races on TV (despite owning two teams).

In June 2009, he founded in Saxony the club RB Leipzig and was named as owner.

See also


  1. The Soda With Buzz. Kerry A. Dolan. Forbes. Pg. 126 Vol. 175 No. 6. March 28, 2005.
  2. Red Bull CEO takes foot off gas. The Nation (Thailand). November 26, 2001.
  3. Grabbing the drinks market by the horns. The Sunday Herald. May 7, 2000.
  4. Big man drives forward energy-packed brand. Peter Klinger. The Times (London). February 25, 2006.
  5. Red Bull soll Leipziger Fußball Flügel verleihen

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