Digital Media City Landmark Building ( ) or
DMC Landmark Building is a 133-floor, supertall skyscraper under construction in Digital Media
City, Seoul, South Korea. It is slated to become the second-tallest
building in the world when completed, after Burj Dubai. It will be the tallest building in both
Korea and East Asia.
Construction broke ground on 16 October 2009, and is scheduled to
be completed by April 2015. It will be built with the country's own
capital and technology at an estimated cost of 3.3 trillion
Landmark Building will house an observation deck on 133rd floor at , from
which visitors will be able to see the entire metropolis of Seoul
and as far as Gaeseong, North Korea. It will be the tallest observation deck in
the world, higher than those of Burj Dubai on the 124th floor at
and the 100th floor of the Shanghai World
Financial Center at .
Six through eight-star
hotels will be located on the
108th-130th floors, surpassing the Park Hyatt
(79th-93rd floors) in the Shanghai World Financial
Center, as the highest hotel rooms in the world.
All functions of a futuristic, 21st century city are incorporated
into the building, including the most high-tech
office and residential spaces, a
, luxury shopping malls
, a large convention center
, the world's largest
and facilities for media
landmark building is backed by the Seoul Metropolitan Government
and is being constructed at the fastest speed among major
skyscrapper projects by South Korea's Samsung C&T Corporation,
whose work includes Burj Dubai, Taipei 101 and the Petronas Twin Towers.
The landmark building's masterplan was completed in 2000, at the
start of the new millenium. It was designed to be the centerpiece
of where all things digital, from music to animation to computing
companies, are accommodated. Located at western Seoul in Sangam-dong, Mapo-gu, the
landmark building is adjacent to the Seoul World
Cup Stadium used in 2002, when South Korea and Japan co-hosted
the 2002 FIFA World Cup.
It will be the highlight of the DMC project launched back in 2002,
the world's first high-tech complex.
On 1 June 2004, the Seoul Metropolitan Government began inviting
developers and interested parties to purchase and develop land (lot
or lots) for the DMC Landmark Building.
In January 2008, the Seoul Metropolitan Government invited
businesses to submit their proposals in an open competition in
connection with the plans to build the landmark building.
In June 2008, the Seoul Landmark Consortium (comprised of 23
businesses, such as The Korean Teachers' Credit Union, the Korea
Development Bank, Hana Bank, the NACF, the Industrial Bank of
Korea, Woori Bank, Daewoo and Daelim) was selected as the
preferential bidder of the project.
On 30 March 2009, a ceremony was held at the Seoul Plaza Hotel
during which Seoul Mayor Oh Se-hoon
23 businesses participating in the DMC Landmark Building project
signed an agreement on cooperation. The basic plan for the DMC
Landmark Building was unveiled at the ceremony.
On 16 August 2009, the DMC Landmark Building broke ground with the
theme of "light leading the new millenium" and a LED laser
performance. Seoul mayor Oh Se-hoon, 25 business leaders and 1,000
related employees attended the event. The mayor opened the event by
praising that the Digital Media City "will provide the world with
an entire community to use as a living laboratory of tomorrow's
lifestyle. It will be set in an area of riverside parkland
encompassing ecological gardens, lakes, hills and streams -
providing heartening evidence that 21st century urban man can
co-habit with nature, to the mutual benefit of both."
Among major high-tech businesses, LG
has shown the greatest interest in the DMC Landmark
Building and along with LG Telecom
, they will move their respective
headquarters to the new building upon its completion to form a new
'LG Town', similar to the Samsung Town
recently built in south-east Seoul.
Politically, the project is expected to significantly boost the
South Korean economy
creating 86,000 new jobs and injecting 11 trillion won in
production inducement, as well as setting a new landmark icon for
South Korea, improving its national image and attracting
international tourists and foreign investors.
Gently curving forms and smooth
transitions are major design elements of the DMC Landmark
Originally designed to be angular twin towers to rise as high as ,
the final design has changed substantially to a rounder, more
curve-based design featuring the concept of "Seoul Wave", which
represents Seoul's status as a city of history, globalization,
culture and environment. It also transforms the historic meaning and
image of the Smoke-Signal Station on Namsan mountain, or
a beacon mound on the mountain as a traditional measure of
communications, to a flow of "light", which symbolizes a modern
measure of communications, or the digital industry.
building's façade resembling a lighthouse is aimed at expressing a
vision as a "light leading the new millennium."
The three main concepts of the DMC Landmark Building are Digital
Media, Eco Design and Human Culture. For this reason, it was also
called Seoul Lite
before being officially named
the Digital Media City Landmark Building.
The outward appearance of the building is to be made in a style
reminiscent of the windows of traditional Korean houses. Its design
specifies the installation of an exterior super skin containing
panels that emit light of various
-type structure of the building,
with the heart section left empty, increases its resistance to
bending three-fold, thus enhancing its structural stability against
due to wind.
The landmark building's green rooftop will bring about a heat
insulation effect. The installation of automatic ventilation
windows on the surface of the building will aid the supply of fresh
air and save considerable energy. A mirror installed in the
building will direct sunlight towards the lower floors. That, along
with the use of geothermal heat and a photovoltaic generation
system, using the side walls of the building, will make it possible
to save considerable energy.
Sky trains bring people into the
high-tech digital plaza and interactive aquarium.
The following is a breakdown of floors on the Digital Media City
||Observatory, Media Art Center, Open Studio, Broadcasting
||Luxury six to eight-star hotels
||Family and business hotels
||High-tech offices of IT, media, communication and financial
||Department stores, shopping malls, clinic center and convention
||World's largest interactive aquarium, Digital Media Hall
At , the interactive aquarium inside the DMC Landmark Building will
be the largest of its kind. Unlike conventional aquariums, it will
be fully interactive and paired with the latest high-tech
technologies, allowing visitors to fully interact with it. It is
the first foreign direct investment into the DMC Landmark Building,
with approximately a billion dollar invested over the next 5 years.
On 1 July
2009, the mayor of Seoul signed an investment agreement with
States-based Acrylic Tank Manufacturing (ATM) to build the
aquarium. Headquartered in Las Vegas, ATM has 100 years of
experience in building large-sacale aquariums and already built the
Atlantis Hotel aquarium and the Seattle Underwater Dome.
- Ground breaking video of "Sangam DMC Landmark
Building starts construction"