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Electric Ink is a BBC Radio sitcom written by Alistair Beaton with additional material by journalist, Tom Mitchelson. It stars Robert Lindsay as Maddox Bradley, a 50-something political journalist on a "quality" newspaper that is heading relentlessly downmarket, while also establishing an online presence. His editor persuades him to record video podcasts under the title "The Politics Minute", and also respond to online comments in a blog. Maddox wants to continue producing hard-hitting investigative pieces but is constantly frustrated by the rest of the staff who prefer to produce trendy or commercially lucrative "fluff". His "Politics Minute" turns out to be 48 seconds with a commercial, and gets shorter as time goes on. His efforts to spruce up his appearance for the video result in unfavorable comparisons with Donald Trump. The net effect is to make Maddox feel like he is surrounded by people he barely understands. From time to time, however, reality intrudes and Maddox is asked to handle the fallout, as when a "Guide to Mushrooms" wallchart includes a poisonous type on the "Edible" list, resulting in at least one reader going to hospital.


  • Maddox Bradley (Robert Lindsay), an old-school print reporter.
  • Oliver (Alex Jennings) the Editor-in-Chief desperately trying to keep the newspaper afloat.
  • Freddy (Ben Willbond) the "Head of Online Content" who pretends to be an urban "gangsta" even though he is from the upper classes and attended Oxford Universitymarker.
  • Amelia (Elizabeth Berrington) The News Editor, Maddox's rival as a journalist, and Oliver's mistress.
  • Tasneem (Zita Sattar) the Head of Marketing who wants to replace headlines with giveaway offers.
  • Masha (Debbie Chazen) the Russian-born website manager who pesters Maddox to respond to online comments. Maddox regards the commenters as "loonies".

External links

Entry at the British Comedy Guide.

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