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The Electrolux Group is a Swedishmarker manufacturer of home and professional appliances and is the second largest appliance manufacturer in the world. According to the company, it sells more than 40 million products to customers in 150 countries annually. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under brand names like Germany's AEG, Italy's Zanussi, Australia's Kelvinator and, in the USmarker, Eureka, Electrolux and Frigidaire.

History

Electrolux was founded in 1910 as Elektromekaniska AB, and changed its name to Elektrolux after merging with Lux AB in 1919. The merger with Lux was brokered by the Swedish entrepreneur Axel Wenner-Gren. (The direct sales division of Electrolux kept the name "Lux" and is now autonomous. [56427]) The legal name spelling was changed to Electrolux in 1957. The company was organized as a holding company in 1928 and during the 1970s grew rapidly under the leadership of Hans Werthén.

In North America, the Electrolux name was long used by a vacuum cleaner manufacturer, founded by a Swedish businessman who emigrated to the U.S. In 1998, that company transferred its rights to the trademark in North America to the Electrolux Group and now operates under the name Aerus LLC. Following transfer of the trademark, Electrolux of Sweden added a new line of Electrolux home appliances for sale in the U.S. and Canadamarker.

In 2002 Hans Stråberg was appointed president and CEO.

2003 restructuring

In 2003 Electrolux began a restructuring program throughout Europe to improve negative business trends. Existing facilities in Western Europe were closed, while new factories in Eastern Europe were opened – despite strong EU objections. The merits (or failings) of these business moves remain elusive. However, in 2006, Electrolux still managed to retain approx. 57,000 employees and record global sales of SEK 104 billion (about 11 billion). Electrolux owns and operates 22 factories in Europe and, after Whirlpool Corp., is the world's second-largest appliance manufacturer. Electrolux had held the number-one spot prior to Whirlpool's 2006 merger with Maytag. In that same year, Electrolux spun off its lawn and garden and outdoor products division called Husqvarna AB - known in the USAmarker as "Husqvarna Outdoors," with its Husky product line – in accordance with its restructuring plan.

Marcus Wallenberg is the chairman of the board.

Electrolux UK is the co-sponsor with Coca Cola in England's third-highest football league called Football League One.

Business areas

The Electrolux Group has two business areas: Consumer Durables and Professional Products. Consumer Durables includes kitchen products (such as refrigerators and freezers), laundry products (such as washers and dryers), and floor-care and small appliances (such as vacuum cleaners and coffeemakers) as well as spare parts and services related to these products. Professional Products includes food-service equipment (for restaurants, industrial kitchens, etc.) and laundry equipment (for health-care and apartment-building laundries, etc.).

Brands





Recent product launches

2000: Premiere of the Screenfridge, an Internet-connected refrigerator designed to be the communications hub for the home as well as keeping track of cold foodstuffs. This concept was developed into a working prototype and even a production version currently available from the company.

2001: Change of brand name from Eureka to Electrolux Oxygen vacuum cleaner, equipped with the Electrolux O2 filter system HEPA 13, which the company claims provides 99.5% filtration capacity, and that the vacuum's exhaust air is actually cleaner than the air on the North Pole.

2002: Launch of the Electrolux Trilobite robot vacuum cleaner.

2002: Launch, in India, of the Washy Talky 'talking' washing machine.

2003: Electrolux supplies household appliances to Terra Nova Bay base on the coast of Antarctica. The base also serves to stockpile additional products destined for Antarctica's inland region via Concordia basemarker when the local winter season ends in October.

2003: Electrolux introduces the first Design Lab, an annual international competition for design students.

2005: Electrolux introduces more finish colors and patterns in its appliance lines.

2008: Electrolux introduces the Inspiro, an oven that detects properties of the oven's contents and automatically preselects what it determines is the best heating mode. In North America, Electrolux launches its new premium appliance line.

References

  1. National Consumer Brands, Electrolux corporate website.Accessed: 11-21-2008.


External links




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