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The English Tourism Council (prior to 1999 the English Tourist Board) was the tourist board for Englandmarker. In 2003 it merged with the British Tourist Authority to form VisitBritain.

For marketing purposes England is now served by an official website called EnjoyEngland. Its stated mission is: "to grow the value of the domestic tourism market by encouraging people to spend more on tourism throughout the English regions, throughout the year."

English Tourist Board Awards

The English Tourist Board has an award of quality, given to holiday accommodation. The "Enjoy England Quality Rose" is given to hotel, bed and breakfast, holiday cottages and other holiday accommodation.


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