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Etruria is a suburb of Stoke-on-Trentmarker, Staffordshire, Englandmarker.

Home of Wedgwood

Canal scene at Etruria
Etruria was the fourth and penultimate site for the Wedgwood pottery business. Josiah Wedgwood, who was previously based in Burslem, opened his new works in 1769. It was named after the Italianmarker district of Etruria, home of the Etruscanmarker people who were renowned for their artistic products. The site covered and was next to the Trent and Mersey Canal. As well as Wedgwood's home, Etruria Hallmarker, it included the Etruria Works which remained in use by the Wedgwood enterprise until 1950. The Wedgwood factory is now in Barlastonmarker, a village about six miles to the south of the Etruria site.

Etruria Hall was the site of the substantial invention of photography by Thomas Wedgwood in the 1790s.

After Wedgwood

Much of Etruria became derelict with the move of Wedgwood after the Second World War and the subsequent closure of the nearby steelworks. Large-scale regeneration began in the 1980s with the Stoke-on-Trent Garden Festivalmarker. Since the Festival closed at the end of 1986, the site has been given over to the Festival Park commercial and retail development. Etruria is also home to The Sentinel, the local evening newspaper for the Stoke-on-Trent area. The press hall there is responsible for printing several newspaper titles, including The Sentinel, and many northern editions of The Daily Mail. The Sentinel had previously been based in Hanley.


Etruria is home to the Etruria Industrial Museum, a scheduled ancient monument, which includes a working steam engine.

Etruria was served by a railway stationmarker which was opened by the North Staffordshire Railway on October 9, 1848, but it was closed on 30 September 2005.


  1. Etruria Industrial Museum

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