Flavored water is a category of beverage that is water enhanced with natural flavors, herbs, vitamins, and/or sweeteners and generally lower in calories than non-diet commercial soft drinks. The flavored water category of beverage continues to grow in popularity every year and is the fastest growing segment of the still beverage category.

Definition of flavoured waterDefinitions and Standard proposed by International Herbal Water Foundation (IHWF)INDIA.

Flavored Water - Beverage - Non Alcoholic.

Flavored Water shall mean *Purified water containing Natural Flavours or Nature identical Flavouring Substances not more than 0.02 ~0.05% derived from extracts of **Herbs, Fruits or parts of Plant origin, flavor concentrates in minute traces, singly or in combination. It contains No color, no more of flavor No sweeteners no Carbonated gas no calories. It gives Calories: 0, Total fat 0g, Saturated fat 0g, Trans fat 0g, Total carbs 0g, Sugars 0g, Protein 0g

Sweetened Flavored Water shall mean *Purified water containing Natural Flavours or Nature identical Flavouring Substances not more than 0.02 ~0.05% derived from extracts of **Herbs, Fruits or parts of Plant origin, flavor concentrates in minute traces, singly or in combination with added artificial sweeteners permitted under PFA Rules, 1955.

• Purified Water = Purified Water Means water that conforms to standards prescribed for Packaged Drinking Water under PFA Rules, 1955 and as per IS-14543. It undergoes multi-stage filtration like sand filtration , carbon filtration, RO purification, Ozonisation, UV treatment Etc. It is free from Microbiological / Chemical contamination, Radioactive residues and Pesticide Residues for quality and standards set by Government of India for industries like soft drink, Beverage, Brewery, fruit juice, Milk and food processing industry, where water require more hygiene as per PFA Rules, 1955.

Herbs are plants of botanical origin and names conforming to Wealth of India or glossary of Indian medicinal plant or similar publication of NISCON (National Institute of Scientific Communication,) and common herbs Defined by Department of AYUSH.

There are hundreds of companies producing flavored bottled water in United States. They vary from zero calorie organically certified beverages flavored with natural herb extracts such as Ayala's Herbal Water to the more widely known Glaceau brands of beverages owned by The Coca-Cola Company.

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