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Fleischer Studios, Inc. was an Americanmarker corporation which originated as an animation studio located at 1600 Broadwaymarker, New York City, New Yorkmarker. It was founded in 1921 as Inkwell Studios (or Out of the Inkwell Films) by brothers Max Fleischer and Dave Fleischer who ran the company from its inception until Paramount Pictures, the studio's parent company and the distributor of its films, forced them to resign in April 1942. In its prime, it was the most significant competitor to Walt Disney Productions, and is notable for bringing to the screen cartoons featuring Koko the Clown, Betty Boop, Bimbo, Popeye the Sailor, and Superman. Unlike other studios, whose most famous characters were anthropomorphic animals, the Fleischers' most popular characters were humans.

Silent films

The company had its start when Max Fleischer invented the rotoscope, which allowed for extremely lifelike animation. Using this device, the Fleischer brothers got a contract with Bray Studio in 1919 to produce their own series called Out of the Inkwell, which featured their first characters, the as yet unnamed Koko the Clown, and Fitz the Dog, who would evolve into Bimbo in 1930. Out of the Inkwell became a very successful series. As the Bray theatrical operation started to diminish, the brothers began their own studio in 1921. Dave served as the director and supervised the studio's production, while Max served as the producer. The company was known as Out of the Inkwell Films, Incorporated, and later became Fleischer Studios in January, 1929.

Throughout the 1920s, Fleischer was one of the top producers of animation, with clever humor and numerous innovations including the Rotograph, an early photographic process for compositing animation with live action backgrounds. Other innovations included Ko-Ko Song Car-Tunes, sing-along shorts (featuring the famous "bouncing ball"), which were a sort of precursor to Karaoke. From May 1924 to September 1926, the studio used Dr. Lee De Forest's Phonofilm sound-on-film process to produce 19 early cartoons with synchronized sound tracks, including Come Take a Trip in My Airship, Darling Nelly Gray, Has Anybody Here Seen Kelly and By the Light of the Silvery Moon. The Ko-Ko Song Car-Tunes series ended in 1927, but returned as the Screen Songs series from 1929 to 1938.

Sound and color

With their earlier experience with sound, Fleischer Studios made the transition with ease. Their production and distribution deal with Paramount allowed to expand on their song film format in their new Screen Songs, a continuation of the earlier Ko-Ko Song Cartunes. The first of these was The Sidewalks of New York, released on February 5, 1929. In October of that same year, the Fleischers introduced a new series called Talkartoons. Earlier entries in the series were mostly one-shot cartoons, but Bimbo would become a staple of the series. Bimbo was upstaged by his girlfriend, Betty Boop, who quickly became the star of the studio, and by August 1932, the Talkartoon series was renamed as Betty Boop cartoons; Fleischer Studios also gained more success by using Cab Calloway in three Betty Boop cartoons. Betty was the first featured female character in American animation, and she reflected the distinctive adult urban orientation of the studio's product.
Betty Boop, from the opening title sequence of the earliest entries in the Betty Boop Cartoons series.


The studio's initial successes began to turn as the 1930s continued. In 1934, the Hays Code was enacted in Hollywood, which resulted in severe censorship for films. Betty's sexuality was neutralized, and much of her charm was lost. At the same time, the Hays Code affected the tone of Paramount's films. Paramount had also gone through three reorganizations from bankruptcy between 1931 and 1936. And the new management set out to make more general audience films of the type made at MGM, but for lower budgets. This change in content policy affected the content of cartoons that Fleischer was to produce for Paramount, who was urging Fleischer to consider emulating the Walt Disney's cartoons. The most notable example of the Fleischers' adaptation of the Disney style was their Color Classics series, which was essentially a copy of Disney's Silly Symphonies.

The Fleischers' success was further solidified when they licensed E.C. Segar's comic strip character Popeye the Sailor for a cartoon series of his own. Popeye eventually became the most popular series the Fleischers ever produced, and its success rivaled that of Walt Disney's Mickey Mouse cartoons. Three Technicolor Popeye featurettes were produced in 1936, 1937, and 1939, and were billed in many theatres alongside with or above the main feature.

Later period

Fleischer Studios' efforts to emulate the Disney studio culminated in the production of animated feature films, following the success of Disney's Snow White and the Seven Dwarfs (1937). Paramount loaned Fleischer the money for a larger studio, which was built in Miami, Floridamarker in order to take advantage of tax breaks and to break up union activity resulting from a bitter 1937 strike. The new Fleischer studio opened in October 1938, and production on the first feature, Gulliver's Travels, went from the development stage into active production.

Upon its Christmas 1939 release, Gulliver had a decent showing at the box office, although the quality of the story and animation was far behind that of the film it tried to emulate, Snow White. Between the release of Gulliver and the follow-up feature Mr. Bug Goes to Town (1941), the Fleischers produced their best work from this period, a series of high quality shorts based upon the comic book superhero Superman. The first short in the series, simply titled Superman, had a budget of $50,000, the highest ever for a Fleischer theatrical short, and was nominated for an Academy Award.

However, this late success did not help the studio lift its financial trouble. The expanded staff of the new Miami studio created a high overhead, necessitating steady production. A number of the shorts turned out during this period, such as the continuing Popeye shorts and a 1941 two-reel adaptation of Raggedy Ann and Andy, maintained a high level of quality. Others, like the Stone Age shorts, and the various Gulliver spin-off series, were among the studio's least successful output.

Acquisition by Paramount

As profits dwindled, the Fleischers had to frequently request loans from Paramount and eventually had to surrender their shares of the studio. Even worse, Max and Dave were no longer speaking to each other as a result of professional and personal disputes. Paramount had both Fleischers submit a signed letter of resignation, to be used at Paramount's discretion, in order for the Fleischer Studio to receive financing for the 1940–1941 film season. On May 24 1941, Paramount called their loans and assumed full ownership of Fleischer Studios, Inc. The Fleischers remained in control of production through the end of 1941.

Mr. Bug Goes to Town was finally released on December 5, 1941. Its release fell just two days before the bombing of Pearl Harbor, which brought the United States into World War II. Mr. Bug failed to get a general release, and while it was made within its $500,000 budget, its costs could not be recouped. While Dave Fleischer was in Hollywood supervising post-production on Mister Bug, Max Fleischer sent a telegram to Paramount explaining that he could no longer work with Dave, and Paramount produced the letters of resignation. As a result, the Fleischers were removed from control of the studio and Paramount formed a new company, Famous Studios, as a successor to Fleischer Studios in mid-1942.

Dave Fleischer moved permanently to California, and in April 1942 became head of Columbia's Screen Gems cartoon studio. Max Fleischer went on to become Head of the Animation Division of the Jam Handy Organization, and Sam Buchwald, Isadore Sparber, Dan Gordon, and Max Fleischer's son-in-law Seymour Kneitel became the new heads of Famous Studios, which was moved back to New York by 1943. The Fleischers were never a major force in the industry again, but their films and characters have remained popular. By the 1980s, the Fleischers were recognized as the animation pioneers that they really were. Fleischer Studios is based in Los Angeles today, and handles the merchandise licensing of Betty Boop and several other original Fleischer characters.

Copyright status

The issue of rights to the Fleischer/Famous Studios cartoon library is complicated. With the exception of the Superman (sold to Motion Pictures for Television, which produced the 1950s Superman TV series) and Popeye cartoons, Paramount's cartoon library (from prior to October 1950) was originally sold to a company called U.M.&M. T.V. Corp. (which later became National Telefilm Associates [NTA] and Republic Pictures). U.M.&M. (as well as its NTA successor) altered the original negatives to a majority of the cartoons and modified their original front-and-end credit sequences, either blocking out all references to Paramount or creating new but cheaply done credits.

In 1960, the October 1950–1959 cartoons were sold to Harvey Comics, which later bought the 1960–1961 cartoons as well (today they are owned by Classic Media). The copyrights for most of the Fleischers' cartoons were not renewed by Famous or Paramount, and the films entered the public domain. This included the Color Classics series, the Betty Boop series, the Superman series, and Gulliver's Travels. (Mr. Bug Goes to Town and some cartoons of Popeye were renewed and are still copyrighted.) Most (and initially, all) cartoons of the Popeye series did not become public domain as Popeye's trademark was enforced by King Features Syndicate and the cartoons themselves acquired by Associated Artists Productions (a.a.p., which later became part of United Artists), including the three public domain two-reel Popeye Color Specials (Popeye the Sailor Meets Sindbad the Sailor, Popeye the Sailor Meets Ali Baba's Forty Thieves, and Aladdin and His Wonderful Lamp).

Most of the Fleischers' color public domain films have been widely available on video since the 1980s, often on inexpensive (and poor quality) videotapes sold in supermarkets and department stores as parts of collections of other public-domain cartoons. Both animation fans and the UCLA Film and Television Archive have worked to give the classic Fleischer cartoons the credit they deserve, and high-quality restored editions of the Fleischer cartoons have also been made available on pay-cable, home video and DVD. Many of these restored prints include the original front-and-end Paramount titles.

Roughly half of the entries in the Betty Boop series, and most of those in the Out of the Inkwell/Inkwell Imps series have also entered the public domain, though they are not as widely available because of the popular belief among today's video producers that black-and-white and silent cartoons in general do not appeal to young children. Some of these cartoons have also appeared in restored versions (mostly with their original credits).

The Superman and Popeye series, in one way or another, ended up under the ownership of Warner Bros. Entertainment via its various subsidiaries. DC Comics (acquired by Warners in the late 1960s) now owns the original film elements to the Superman series, while Turner Entertainment (acquired by Warners current parent Time Warner in 1996) owns the Popeye series outright (with the exception, of course, of the later produced 1960s made-for-TV shorts which are owned by King Features Entertainment).

Meanwhile, Paramount (through Republic, which the studio's parent company, Viacom, acquired in 1999), in a twist of irony, now owns the original elements to its 1928–September 1950 output they themselves originally released (in addition to the 1962–1967 shorts they have retained the rights to). Paramount now also owns the theatrical rights, while Lionsgate Entertainment (via Republic's video licensee, Artisan Entertainment, or previously LIVE Entertainment) holds the home video rights, and Trifecta Entertainment & Media now holds most major TV rights on behalf of Republic/Paramount (aside from other major and minor/low budget film, TV, and video companies that distribute the public domain cartoons)--CBS Television Distribution (as well as its predecessor companies Paramount Domestic Television and Worldvision Enterprises) formally held such TV rights until 2009. Although there were official releases in the late 1980s of Betty Boop compilation VHS and LaserDisc box sets by Live Entertainment, and select Superman cartoons by Warner Home Video (as part of separate VHS and LaserDisc collections of episodes from The Adventures of Superman TV series of the 1950s), it would take longer for any official DVD releases of the Fleischer cartoons due to Republic's ownership and video license changes, the potential film and/or digital restoration costs, and the financial viability as the result of releasing restored versions.

There have been some notable video releases for the Superman series, among the best reviewed of these was a 1991 VHS set produced by Bosko Video, titled The Complete Superman Collection: Golden Anniversary Edition - The Paramount Cartoon Classics of Max & Dave Fleischer released as two volumes which featured high-quality transfers from 35mm prints. At least two separate versions of the Superman series was released on DVD, both of which feature all 17 original episodes: The Complete Superman Cartoons — Diamond Anniversary Edition (released in 2000 by Image Entertainment, this DVD was a re-issue of the Bosko Video tape set) and Superman Adventures (released in 2004 by Platinum Disc Corporation)--a third (and more "official") compilation using restored and remastered materials was released in November, 2006 by Warner Home Video as part of their DVD box set of Superman films; and VCI Entertainment/Kit Parker Films' DVD compilation of all the Color Classics entitled Somewhere In Dreamland, which includes only a fraction of shorts remastered from 35MM, but otherwise taken from the best available sources Kit Parker could provide VCI, and digitally recreating the original front-and-end Paramount titles. (Animation archivist Jerry Beck served as consultant for this box set, as well as providing audio commentary for select shorts.)

Influence

The loose, improvisatory animation, frequently surreal action (particularly in films such as Snow White and Bimbo's Initiation), grungy atmosphere, and racy pre-Code content of the early Fleischer Studios cartoons have been a major influence on many underground and alternative cartoonists. Kim Deitch, Robert Crumb, Jim Woodring, and Al Columbia are among the creators who have specifically acknowledged their inspiration.

Much of Richard Elfman's 1980 cult film Forbidden Zone is a live action pastiche of the early Fleischer Studios style.

Filmography

*:(all works are in) public domain
#:some works are in public domain

One-reel shorts series

(**) Inherited by Famous Studios

Two-reel shorts



Feature films



See also



References

  1. Barrier, Michael (1999). Hollywood Cartoons. New York: Oxford University Press. Pg. 304.
  2. Barrier, Michael (1999). Hollywood Cartoons. New York: Oxford University Press. Pgs. 303-305. ISBN 0-19-516729-5.


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