Florida Today is
the major daily newspaper serving Melbourne, Brevard County and the Space Coast region of Florida.
corporation bought the paper in
In addition to its regular daily publication, Florida
publishes four weekly and eight biweekly community
newspapers which are tailored for distinct neighborhoods within
Brevard County. Daily circulation (75¢/issue) of the main
publication is less than 80,000, with Sunday circulation
($1.50/issue) below 100,000. Circulation of the paper tends to be
higher in the winter, lower in summer.
Gannett's Florida Today
, initially simply
, was built at the Cocoa
, to compete with the regional and dominant Orlando
and the state-wide Miami Herald
Gannett (Gannett Florida) acquired the Cocoa newspaper, it also
acquired the Titusville Star-Advocate
in the county seat
to the north, the Melbourne Times
to the south, and the
tabloid weekly Eau Gallie Courier
, the latter published
from the Cocoa facility.
In order to guarantee advertisers a minimum circulation, Gannett
delivered papers at no cost to all residences in Brevard County for
the first two weeks of the newspaper's life. It continued this free
circulation promotion to specific parts of the county until its
circulation met the minimum set for the advertisers.
Both the Titusville and Melbourne papers maintained their
independence and continued to be printed at each publication's own
The teen section The Verge
was "by, for and about teens."
section was composed by 40 students, as long as they were under 20
(most were in local high schools, but a few attended the local
The section had regular articles in
rotation such as Generation Gaps, where teens and someone from a
different generation (parent, teacher, coach, etc.) wrote opposing
views to a topic and regulated riots, with the same premise with
two Verge writers. The section began expanding into other parts of
the paper and throughout the week. It was originally published on
the back of the Sunday's People section.
At a 2006 conference, The Verge won its first two national awards:
First and Second Place for Best News Story.
In May 2007, it was announced that The Verge would be integrated
with the paper, rather than have its own section.
Florida Today owns the Central Florida Future,
originally the University of Central Florida school newspaper.
It is distributed free of
charge on campus as well as through several nearby
The paper was cited in 2003 for overall excellence.
- Terry Eberle ?-2008
- Bob Stover 2008-current
- http://www.gannett.com/map/history.htm retrieved on June 4,
- John Glenn, former stoneman at Today's start-up and
for the Eau Gallie Courier, and (later) reporter at the