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GenCorp is an Americanmarker technology-based manufacturer based in Sacramento, Californiamarker. Established in 1915, GenCorp was formerly the General Tire and Rubber Company.

The name change was implemented in 1984 when GenCorp was formed as a parent holding company for General Tire's various businesses. Its main subsidiaries were General Tire; broadcaster RKO General; Diversitech General, a manufacturer of tennis balls and polymer products including automotive soundproofing and home wallpapers; and defense contractor Aerojet. Through its RKO General subsidiary, the company also held a stake in Frontier Airlines; RKO bottlers, which operated Pepsi-Cola distributorships; and several resorts and hotels, including the Westward Look resort in Tucson, AZ.

Faced with a hostile takeover attempt, GenCorp shed some of its long-held units in the late 1980s. The company sold RKO General's broadcast properties beginning in 1987, after protracted license renewal proceedings that stemmed from widespread lying to advertisers and regulators. GenCorp also sold its former flagship, General Tire, to Germanmarker tire maker Continental AG in order to concentrate on Aerojet. In 1999, GenCorp spun off its Decorative & Building Products and Performance Chemicals businesses into a separate, publicly-traded company called OMNOVA Solutions, Inc.

GenCorp's two remaining businesses, as of 2008, are Aerojet and Real Estate.

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References

  1. GenCorp Home



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