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{{Infobox Single
Name = Gimme More
Cover = Gimme More cover by Britney Spears.jpg
Border = Yes
Artist = Britney Spears
from Album = Blackout
Released =
Format = CD single, digital download, maxi single, 5" single, 12" single
Recorded = August - October 2006
Genre = Dance-pop, electropop, urban pop
Length = 4:11 (Album Version)

3:57 (Radio Version)

Label = Jive
Writer = Nate Hills, Jim Beanz, Keri Hilson, Marcella Araica
Producer = Danja
Certification = 2x Platinum (Canada)
Platinum (U.S., Denmarkmarker)
Gold (Australia)

Last single = "And Then We Kiss"
(2006)
This single = "Gimme More"
(2007)
Next single = "Piece of Me"
(2007)
{{Extra musicsample
 | Type           = Single
 | filename       = Gimme More sample.ogg
 | format         = Ogg
 | title          = Gimme More
  | artist         = Britney Spears
 }}

{{External music video|{{YouTube|m3ceCMpPJgc|"Gimme More"}} (posted by BritneyTV)}}

 }}

"'''Gimme More'''" is a song by American [[pop music|pop]] singer [[Britney Spears]] from her fifth [[studio album]], ''[[Blackout (Britney Spears album)|Blackout]]''. It was released on September 27, 2007 by [[Jive Records]] as the lead single of the album. The song was written during Spears' second pregnancy. Its lyrics feature racy content, and although they appear to be about dance and sex, they are a reference to the [[news media|media and public]] always wanting more of her. "Gimme More" is backed with breathy vocals and up-tempo urban beat.

"Gimme More" received mixed reviews, with critics complimenting the song’s beat but highly criticizing the opening line. The song topped the [[Canadian Hot 100]], and reached number three on the US [[Billboard Hot 100|''Billboard'' Hot 100]], becoming her second highest-peaking single on the Hot 100 at the time. The single reached the top five in many international charts and has been [[certification|certified]] double platinum in Canada.

The single's accompanying stripper-inspired music video also received media attention, with Spears' [[pole dancing]] being panned by critics. On the other hand, the video was considered an improvement on her highly criticized [[2007 MTV Video Music Awards]] opening performance.

==Production==
"Gimme More" was co-written by James Washington and Marcella Araica along with [[Danja (musician)|Nate "Danja" Hills]] and [[Keri Hilson]], who had previous collaborations with [[Justin Timberlake]] and [[Timbaland]], for Spears' fifth album, ''[[Blackout (Britney Spears album)|Blackout]]''. Spears began recording "Gimme More" in [[Las Vegas metropolitan area|Las Vegas]] during her pregnancy; three weeks after she gave birth, recording continued in Spears' house in [[Los Angeles]].{{Cite news |title=Keri Hilson: 'Gimme More' is My Song! |url=http://www.okmagazine.com/news/view/1723/Keri-Hilson:-'Gimme-More'-is-My-Song! |work=[[OK!]] |date=November 11, 2007 |accessdate=2007-12-06}} The song was produced in 2006 by [[Danja (musician)|Danja]], a Timbaland protégé,{{Cite news |last=Sanneh |first=Kelefa |title=‘Miss Bad Media Karma’ Sings, Too |url=http://www.nytimes.com/2007/10/29/arts/music/29spea.html?_r=1&oref=slogin |date=November 11, 2007 |work=The New York Times |accessdate=2007-12-07}}{{Cite web |last=Vozick-Levinson |first=Simon |title=Back for 'More' |url=http://www.ew.com/ew/article/0,,20053628,00.html |work=Entertainment Weekly |date=August 28, 2007 |accessdate=2007-09-08}} who said that "Gimme More" is about "feeling good, celebrating womanhood".{{Cite news |last=MTV News staff |first= |title=Britney Spears Single Is Released; Plus Eve, 50 Cent, Owen Wilson, Snoop Dogg, Kanye West & More, In For The Record |url=http://www.mtv.com/news/articles/1568618/20070830/story.jhtml |work=MTV News |date=August 29, 2007 |accessdate=2007-12-26}} It was mixed by Araica and interpolates background vocals by Jim Beanz and Keri Hilson.

==Structure and lyrics==
[[Image:Gimme More Music Sheet.PNG|thumb|300px|left|"Gimme More" is written in the key of F# minor.]]
"Gimme More" is a moderately paced dance groove set in the key of [[F-sharp minor|F# minor]].{{Cite web |title=Gimme More |url=http://www.dailymusic.com/soleroitem.asp?id=SH00366801 |work= |publisher=Sheet Music Digital |accessdate=2007-12-26}} It moves at 113 [[beats per minute|bpm]] and—like most up-beat pop songs—is set in [[4/4]] time.

The song has an "uptempo" and "danceable club-friendly beat".{{Cite news |last=Parsley |first=Aaron |title=Britney Spears's 'Gimme More' Getting Rave Reviews |url=http://www.people.com/people/article/0,,20054407,00.html |work=[[People (magazine)|People Magazine]] |publisher=Time Inc |date=August 31, 2007 |accessdate=2007-12-08}}{{Cite news |last=Cohen |first=Jonathan |title=Jive: New Britney Album Due Nov. 13 |url=http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003634092 |work=[[Billboard (magazine)|Billboard]] |publisher=Nielsen Business Media, Inc |date=August 31, 2007 |accessdate=2007-09-06}}{{Cite news |last=Thorogood |first=Tom |title=Will I Am Says ‘Gimme More’ |url=http://www.mtv.co.uk/channel/mtvuk/news/31082007/will_i_am_says_gimme_more |work=[[MTV]] One |date=August 31, 2007 |accessdate=2007-12-10}} The melody incorporates low electronic beats and lines. "Gimme More" also has [[electro music|electro]] and [[funk]] influences.{{Cite web |last= |first= |title=Britney Spears: "Gimme More" |url=http://www.digitalspy.co.uk/music/a77865/britney-spears-gimme-more.html |work=[[MSN]] UK |date=October 22, 2007 |accessdate=2007-12-28}} Its retro- and disco-oriented beat features "heavy-breathing" and "moaning vocals", which drew comparisons to [[Donna Summer]]'s 1975 track "[[Love to Love You Baby (song)|Love to Love You Baby]]".{{Cite web |last=Lamb |first=Bill |title=Track Review: Britney Spears - Gimme More |url=http://top40.about.com/od/singles/gr/gimmemore.htm |work=About.com |accessdate=2007-12-28}}

"Gimme More" is constructed in the common verse-chorus pattern. It employs a spoken intro and outro; Spears speaks at the beginning and Danja speaks at the end. Spears introduces the song with the now famous line "It's Britney, [[bitch]]". Danja closes the song with "Bet you didn't see this one coming. The incredible Laigo, the legendary Ms. Britney Spears -- ha, ha -- and the unstoppable Danja. You're gonna have to remove me, 'cause I ain't going nowhere." The entire hook-laden song uses "gimme" up to eighty-eight times.{{Cite news |last=Adler |first=Heather |title=Top 10 infectious songs of 2007 |url=http://www.canada.com/saskatoonstarphoenix/news/national/story.html?id=dd07fd91-ab51-447a-8d7a-330e43afbe33 |date=December 26, 2007 |work=The StarPhoenix |publisher=CanWest Interactive |accessdate=2007-12-27}}

==Promotion and singles releases==
The only time that Spears has publicly performed "Gimme More" was while opening the [[2007 MTV Video Music Awards]] in the Pearl Theater at the [[Palms Hotel and Casino]] in [[Las Vegas Strip|Las Vegas]], [[Nevada]], on September 9, 2007.{{Cite news |last=Harris |first=Chris |title=Britney Spears To Open 2007 MTV Video Music Awards: It's Official! |url=http://www.mtv.com/news/articles/1568994/20070906/spears_britney.jhtml |date=September 6, 2007 |work=MTV News |accessdate=2007-12-07}} Considered her musical comeback,{{Cite news |last=Leeds |first=Jeff |title=Spears’s Awards Fiasco Stirs Speculation About Her Future |url=http://www.nytimes.com/2007/09/13/arts/music/13brit.html?_r=1&fta=y&oref=slogin |work=The New York Times |date=September 13, 2007 |accessdate=2007-12-07}} however, her opening was panned by many U.S. critics. Her lip-synching and inability to remember her choreography were the main reasons for the performance's poor reception.{{Cite web |author=editors from TimesOnline.co.uk |title="Oops! Britney Spears forgets the words in catastrophic return to stage" |url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article2422810.ece  |work=Times Online |date=September 10, 2007 |accessdate=2007-12-07}} Jeff Leeds of ''[[The New York Times]]'' explained that "... no one was prepared for Sunday night's fiasco, in which a listless Ms. Spears teetered through her dance steps and mouthed only occasional words in a wan attempt to lip-[sync] her new single, 'Gimme More'."

Soon after, Spears' fifth album received attention from the media. "Gimme More" leaked on the internet along with "Break the Ice", "Hot as Ice" and other songs from the album. This prompted [[Jive Records|Jive]], her record label, to bring forward the original release date of the album from November 13, 2007 to October 30.{{Cite news |last=Friedman |first=Roger |title=Britney Spears' 'Blackout' Hits Internet |url=http://www.foxnews.com/story/0,2933,301200,00.html |work=FOX News |date=October 11, 2007 |accessdate=2007-12-07}}

Announced as the album's lead single, "Gimme More" was released in several formats. It was first solicited to radio stations before its official singles release. On August 30, 2007, it premiered on [[New York City]]-based radio station [[WHTZ|Z100]]'s web site, followed by other major markets such as [[KIIS-FM]] in [[Los Angeles, California|Los Angeles]], [[KZHT|97.1 ZHT]] in [[Salt Lake City]], [[KMXB|Mix 94.1]] in [[Las Vegas, Nevada|Las Vegas]] and [[WIHT|Hot 99.5]] in [[Washington, D.C.]]. On September 25, 2007, the track was [[digital]]ly released after approximately three weeks of airplay.{{Cite news |title=Britney Spears tops digital download chart |url=http://www.reuters.com/article/technologyNews/idUSN0242238920071003 |work=Reuters |date=October 3, 2007 |accessdate=2007-12-19}} "Gimme More" was first physically released as a [[maxi single]] in Australia on October 6, 2007. The single included the main and instrumental version of the track.{{Cite web |title=Gimme More Releases |url=http://www.sonymusic.com.au/cd/releaseDetails.do?catalogueNo=88697187662 |work=SONY BMG Music Entertainment (Australia) |accessdate=2007-12-22}} "Gimme More" was Spears' first single release since "[[And Then We Kiss]]" in 2005, from the album ''[[B in the Mix: The Remixes]]''. It was released in the UK on October 22, featuring the album version and the Kaskade remix.{{Cite web |title=Gimme More Releases |url=http://www.rcalabelgroup.co.uk/releases/587/ |work=RCA Label Group (UK) |date=October 22, 2007 |accessdate=2007-12-22}} In addition, a limited five-track 12" [[vinyl single]] called ''Gimme More Remixes'', including reworkings by [[Paul Van Dyk]], [[Junior Vasquez]] and [[Johnny Vicious]], [[Paul Oakenfold]] and [[Kaskade]] and the Eli Escobar and "Doug Grayson Remix" featuring [[Amanda Blank]],{{Cite web |last= |first= |title=Gimme More Remixes |url=http://eil.com/shop/moreinfo.asp?catalogid=423190&from=rss-link |work=Eil.com |accessdate=2007-12-22}} was released on December 11, 2007 in the US.{{Cite web |title=Gimme More: Remixes |url=http://www.billboard.com/bbcom/discography/index.jsp?pid=290150&aid=1095853 |publisher= Nielsen Business Media, Inc |accessdate=2007-12-22}} In Taiwan, a 5" European-pressed 6-track [[enhanced CD]] was released.{{Cite web |title=Gimme More: Taiwan Issue |url=http://eil.com/shop/moreinfo.asp?catalogid=421892 |work=Eil.com |accessdate=2007-12-29}}

After her performance at the 2007 MTV Video Music Awards, Spears did not promote the single any further. Even during her 2009 world tour, [[The Circus Starring: Britney Spears]], Spears did not perform "Gimme More". Instead, it was included in a [[martial arts]]-inspired dance break, which Spears was not a part of. The LAZRtag remix of the song was used.

==Reception==
Despite the negative reviews from critics after Spears' performance at the [[MTV Video Music Awards]], reviews for ''Gimme More'' were mixed.{{Cite news |title=Britney and pals party at new Las Vegas nightclub |url=http://news.xinhuanet.com/english/2007-09/03/content_6656231.htm |publisher=[[Xinhua News Agency]] |accessdate=2007-09-03}} A review from ''[[Blender (magazine)|Blender Magazine]]'' complimented the song for being an "unsettling disco dazzler", giving it four out of five stars.{{Cite news |title=Britney's Shocking Comeback Single |url=http://www.blender.com/news/comments.aspx?article=9775 |work=[[Blender (magazine)|Blender Magazine]] |publisher=Dennis Digital, Inc. |accessdate=2007-08-31}} ''[[Guardian Unlimited]]'''s Alexis Petridis called the song "futuristic and thrilling".{{Cite web |last=Petridis |first=Alexis |title=Britney Spears, Blackout |url=http://arts.guardian.co.uk/filmandmusic/story/0,,2198767,00.html |work=Guardian Unlimited |date=October 26, 2007 |accessdate=2007-12-19}} Likewise, [[MSN]] observed that "Gimme More" is an "ice cold electro-pop dancefloor filler", and Contact Music described it as having a "predictable but effective dance beat". Nick Levine of ''[[Digital Spy]]'' was also impressed with its club-natured beat writing that [[Danja (musician)|Danja]]'s production "melds tack-sharp beats and a deliciously scuzzy bassline to create a dancefloor throb" and "feels devilishly sexy", giving the song five stars.{{Cite web |last=Levine |first=Nick |title=Britney Spears: 'Gimme More' |url=http://www.digitalspy.co.uk/music/a77865/britney-spears-gimme-more.html |work=Digitalspy |date=October 22, 2007 |accessdate=2007-12-28}} The song was described by ''[[The New York Times]]'''s Kelefa Sanneh as "a nifty little electro-pop song", and noted that its use of electronic beats and bass lines is "as thick as Spears' voice is thin".

{| width="40%" cellpadding="5" align="right" style="font-size:85%;border-collapse:collapse; background-color:transparent; border-style:none;"
| width="20" valign=top | [[Image:cquote1.png|20px]]
| align="left" |The uptempo dance track is a cutesy if redundant jam in which the title is repeated no fewer than three dozen times in four minutes. Instantly most added at top 40, Spears is destined for a lofty chart debut. [[Image:cquote2.png|20px]]
|-
| colspan="3" | 
—Chuck Taylor, ''Billboard''{{Cite web |last=Taylor |first=Chuck |title=Singles Review: Gimme More |url=http://www.billboard.com/bbcom/content_display/reviews/singles/e3ib1b99da9d9b5d7e23ff083b82e083949 |work=[[Billboard (magazine)|Billboard]] |publisher=Nielsen Business Media, Inc |accessdate=2007-09-14}}

|}

The song's lyrics, however, attracted polarized reviews from contemporary critics. [[Chuck Taylor (Billboard writer and editor)|Chuck Taylor]], ''[[Billboard (magazine)|Billboard]]'' writer and editor, wrote positively about the song. [[Fox News]] dubbed the opening line ("It's Britney, bitch") as "sounding cocky and fun".{{Cite news |last=Friedman |first=Roger |title=Britney Spears Scandal Kills Radio Play |url=http://www.foxnews.com/story/0,2933,299271,00.html |work=Fox News |date=October 4, 2007 |accessdate=2007-12-06}} However, Pat Hipp of ''Prefix Magazine'' wrote that the breathy opening line makes the presumed sexual maturity of the song seem altogether suspect.{{Cite news |last=Hipp |first=Pat |title=Track Review: Britney Spears "Gimme More" |url=http://www.prefixmag.com/news/track-review-britney-spears-gimme-more/11418/ |work=Prefix Magazine |date=August 31, 2007 |accessdate=2007-12-11}} Eric R. Danton of the ''[[Hartford Courant]]'' wrote about the opening line, "The comedy starts right away, when she plays the role of your drunk friend calling at 3 a.m., slurring, 'It’s Britney, bitch'."http://blogs.courant.com/eric_danton_sound_check/2007/10/cd-review-blackout-by-britney.html "[[MTV]]'s Jennifer Vineyard was equally unimpressed by Spears' spoken introduction, calling it "either absent or inaudible".{{Cite news |last=Vineyard |first=Jennifer |title=BBritney Spears' New Single Gets Club-Tested In Vegas |url=http://www.mtv.com/news/articles/1569158/20070907/id_0.jhtml |date=September 7, 2007 |work=MTV News |accessdate=2007-12-26}} Kelefa Sanneh said that "[Spears] delivers almost nothing but slithery come-ons and defiant invitations to nightclub decadence." Mike Schiller of ''[[Popmatters]]'' defied negative reviews; he called the opening's exclamation's "real value...kind of hilarious", but that the insertion of redundant "more"s in the chorus degrade the song. He emphasized that "it only add to the feel that this is a genetically engineered sort of dancefloor banger, rather than the sexy come-on of a song that it’s trying to be."{{Cite web |last=Schiller |first=Mike |title=Britney Spears: Blackout |url=http://www.popmatters.com/pm/music/reviews/50361/britney-spears-blackout/ |work=PopMatters |date=October 30, 2007 |accessdate=2007-12-21}} The opening line and Spears' use of giggles were described as "reminiscent of a young Madonna" by MSN.

Aaron Parsley's review for ''People'' and Pat Hipp for ''Prefix Magazine'' compared "Gimme More" to Spears' previous single "[[I'm a Slave 4 U]]" writing that in both songs "the lyrics are sexy and listener friendly", and "rife with [in the latter's case] 'retarded' sexuality". Marla Horenbein of Ramcigar.com commented that "Spears' sexy demeanor and impulsive whines take us back to her yesteryears of 'Baby One More Time' and '[[(You Drive Me) Crazy]]', except the lyrics are a bit racier."{{Cite news |last=Horenbein |first=Marla |title=CD Review: Britney's back with new album Blackout |url=http://media.www.ramcigar.com/media/storage/paper366/news/2007/12/04/Entertainment/Cd.Review.Britneys.Back.With.New.Album.Blackout-3130627.shtml |publisher=The Good 5 Cent Cigar |date=December 4, 2007 |accessdate=2007-12-06}} However, [[NME]] described the vocals of that of a "sex addict’s cry for help",{{Cite news |title=NME Reviews |url=http://www.nme.com/reviews/9226 |publisher=[[NME]] |date=November 9, 2007 |accessdate=2009-03-16}} 

[[Popjustice]] named "Gimme More" the 10th best song of that year.{{Cite news |title=Popjustice's Best 2007 Singles |url=http://www.popjustice.com/index.php?option=com_content&task=view&id=2024&Itemid=9 }} Canadian website "The StarPhoenix" listed the song at number two on their "Top 10 infectious songs of 2007". Mexican music critics rate the song the 18th best song of 2007.[http://latinmusic.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=latinmusic&cdn=entertainment&tm=2&f=20&tt=14&bt=1&bts=1&zu=http%3A//www.americatop100.com/english/mexico/index.htm Shes back in Mexico] However, Maxim labeled the song the year's lamest.{{Cite news |last=correspondents in [[London]], England |title=Winehouse tops Maxim's music poll |url=http://www.indiaenews.com/europe/20071229/88625.htm |publisher=India eNews |date=December 29, 2007 |accessdate=2007-12-30}}

==Chart performance==
"Gimme More" achieved early success when it was solicited to radio stations across the US before its singles release.{{Cite news |last=Cohen |first=Jonathan |title=New Britney Single A Quick Hit At Top 40 Radio |url=http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003641979 |work=Billboard |publisher=Nielsen Business Media, Inc |date=September 17, 2007 |accessdate=2007-12-29}} Less than twenty-four hours after its official radio debut on August 30, 2007, it became one of the most requested songs on air. Subesequently, it earned 1.5 million points on Z100.com in three days.{{Citation |last=Barovick |first=Harriet et al. |title=Britney's Back |journal=TIME (Asia) |pages=13 |date=September 17, 2007 |accessdate= 2007-11-22}} "Gimme More" was also an early commercial success,{{Cite web |last= |first= |title=Can new Britney Spears album overcome drama? |url=http://edition.cnn.com/2007/SHOWBIZ/Music/10/29/music.britneyspears.ap/index.html |work=Cable News Network |date=October 30, 2007 |accessdate=2007-12-19}}{{Cite news |last=Parsley |first=Aaron |title=Britney Plays Dual Roles in Steamy 'Gimme More' Video |url=http://www.people.com/people/article/0,,20147830,00.html |work=People |publisher=Time Inc. |date=October 4, 2007 |accessdate=2007-12-09}} topping the [[iTunes]] chart a week after its digital release.

"Gimme More" lived up to its early chart placings, with solid but unspectacular positions. It debuted at number nine on the US ''Billboard'' [[Bubbling Under Hot 100 Singles]] chart on September 6, 2007.{{Cite web |last= |first= |title=Bubbling Under Hot 100 Singles: Gimme More |url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=344&cfgn=Singles&cfn=Bubbling+Under+Hot+100+Singles&ci=3086279&cdi=9387312&cid=09%2F15%2F2007 |work=Billboard |publisher=Nielsen Business Media, Inc |date=September 15, 2007 |accessdate=2007-09-06}} On the [[Billboard Hot 100|''Billboard'' Hot 100]] for September 22, 2007, the song opened at number eighty-five.{{Cite web |last= |first= |title=The Billboard Hot 100: Gimme More |url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=379&cfgn=Singles&cfn=The+Billboard+Hot+100&ci=3086433&cdi=9395801&cid=09%2F22%2F2007 |work=Billboard |publisher=Nielsen Business Media, Inc |date=September 22, 2007 |accessdate=2007-09-13}} It was Spears' first entry since "[[Do Somethin']]" in April 2005.{{Cite web |last=Bronson |first=Fred Bronson |title=Chart Beat |url=http://www.billboard.com/bbcom/search/google/article_display.jsp?vnu_content_id=1003640334 |work=Billboard |publisher=Nielsen Business Media, Inc |date=September 13, 2007 |accessdate=2007-12-22}} "Gimme More" climbed to sixty-eight and peaked at number three on October 13, and was the chart's biggest gainer{{Cite web |last= |first= |title=Billboard Hot 100 |url=http://acharts.us/billboard_hot_100/2007/41 |work= |publisher=αCharts |date=October 13, 2007 |accessdate=2007-12-13}}—the upward movement was attributed to the track's significant digital sales.{{Cite web |last=Bronson |first=Fred |title=Chart Beat |url=http://www.billboard.com/bbcom/search/google/article_display.jsp?vnu_content_id=1003651616 |work=Billboard |publisher=Nielsen Business Media, Inc |date=October 4, 2007 |accessdate=2007-12-22}} This gave Spears her fifth US top ten hit and made "Gimme More" her highest showing in eight years. "Gimme More" was Spears' second highest charting single in the US since her debut "[[...Baby One More Time (song)|...Baby One More Time]]". The single stayed in the chart for fifteen weeks before the end of the year.{{Cite web |title=Billboard Hot 100 |url=http://acharts.us/billboard_hot_100 |publisher=αCharts |date=December 29, 2007 |accessdate=2007-12-21}} The single was certified [[Music recording sales certification|Platinum]] by the [[Recording Industry Association of America]], selling 1,000,000 copies shortly after its release.[http://www.billboard.com/bbcom/riaa/singles.jsp Billboard.com - RIAA Certifications]

The single was more successful on ''Billboard'''s component charts. "Gimme More" debuted at number sixty-five on the ''Billboard'' [[Pop 100]] in the same week it appeared on the ''Billboard'' Bubbling Under Hot 100 Singles.{{Cite web |last= |first= |title=Pop 100: Gimme More |url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=396&cfgn=Singles&cfn=Pop+100&ci=3086296&cdi=9388110&cid=09%2F15%2F2007 |work=Billboard |publisher=Nielsen Business Media, Inc |date=chart dated September 15, 2007 |accessdate=2007-09-13}} It later moved up to number thirty-eight on the chart; the same week it appeared on the ''Billboard'' Hot 100.{{Cite web |last= |first= |title=Pop 100: Gimme More |url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=396&cfgn=Singles&cfn=Pop+100&ci=3086447&cdi=9396328&cid=09%2F22%2F2007 |work=Billboard |publisher=Nielsen Business Media, Inc |date=September 22, 2007 |accessdate=2007-09-13}} The single peaked on the ''Billboard'' Pop 100 at number two,{{Cite web |title=Artist Discography: Britney Spears |url=http://www.billboard.com/bbcom/retrieve_chart_history.do?model.vnuArtistId=290150&model.vnuAlbumId=1091020 |work=Billboard |publisher=Nielsen Business Media, Inc |accessdate=2007-10-31}} and stayed on the chart for sixteen weeks in 2007. "Gimme More" opened at number one on ''Billboard'''s [[Hot Digital Songs]] on October 4 with 179,000 downloads.{{Cite news |last=Pietroluongo |first=Silvio |title='More' Scores For Britney On Digital, Hot 100 Charts |url=http://www.billboard.biz/bbbiz/content_display/industry/e3id267c422b4feb35373800f46f0c893dd |work=Billboard |publisher=Nielsen Business Media, Inc |date=October 3, 2007 |accessdate=2007-10-03}} It reached number one in the Euro Digital Tracks on November 2.{{Cite web |title=Euro Digital Tracks: Gimme More |url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=401&cfgn=Singles&cfn=Euro+Digital+Tracks&ci=3087429&cdi=9454451&cid=11%2F03%2F2007 |work=Billboard |publisher=Nielsen Business Media, Inc |date=November 2, 2007 |accessdate=2007-10-31}} "Gimme More" was a club success reaching number one on the ''Billboard'' [[Hot Dance Club Play]] chart on December 15, 2007. It was also a dance radio hit, reaching the top spot on ''Billboard'''s [[Hot Dance Airplay]] for six consecutive weeks. "Gimme More" also topped ''Billboard'''s Canadian Hot 100.


In Australia, the single debuted at number three on the Australian ARIA Singles Chart on October 15, 2007,. It reached #1 on the Australian Dance Chart where it remained for a total of six weeks. On June 30, 2008 the track re-entered the Australian ARIA Dance Chart at number nineteen, and as of March 30, 2009 currently sits at number twenty after re-entering the chart for its third time. The track laid the foundation for the album's success and has since gone on to be certified Platinum.

The single, however, was less successful on New Zealand's RIANZ Singles Chart. It debuted at number twenty-four on October 1, 2007, peaking at fifteen in its second week. "Gimme More" dropped out of the chart on November 19, 2007 after its seventh week. It re-charted on November 26, 2007 at number thirty before dropping off the chart, for the last time, the next week. The single spent a total of nine non-consecutive weeks on the chart.

"Gimme More" was successful in Europe, peaking in the top ten on most charts it entered. In Sweden, the single debuted at number three on September 6, 2007. It was "Gimme More"'s highest official chart debut and was its first recorded chart position outside the US. The single dropped to number five and then to twenty-nine on October 4, 2007 but managed to climb back to number two, staying there for one week. It peaked at number three on the UK Singles Chart on its debut on October 22, 2007. It reached the top five in Belgium, Denmark, France, Ireland, Italy, and Switzerland, and the top ten in Austria, Finland, Germany and Norway.

Music video



Directed by first time director Jake Sarfaty, the music video was shot in a warehouse in downtown Los Angeles on July 19 and August 7, 2007. Sarfaty was handpicked by Spears, and the video was shot in two days. The production "was purely Spears' 'concept and her vision'". It is a stripper-inspired video to fit the song's racy content. The video's light systems change from black and white with aura-like blue and pink hues to full blown color. The camera's position always moves out-of-beat, giving the video a "raw and edgy look". Spears features a tattoo on her biceps and dresses in all black. She wears a leather vest, a studded belt and skimpy panties over ripped fishnet stockings. "Gimme More" is the second video in which Spears sports black hair, the first being "Toxic". The vest that Spears wore was inspired by the Royal Jelly show in Hollywood, CA. The back-up dancers are performers from the show itself, who wore the same uniform as they do in the show. Spears was inspired after she attended the show a few weeks before the video shooting.

The video puts Spears in two roles: as a brunette pole-dancing in a stripper's pole, and a blonde version sitting at the bar with friends seemingly watching the strip tease while gazing at a mysterious man. Around the middle of the video, the brunette Spears takes off her top and uses it to cover her breasts; she continues to pole-dance, flipping her hair and occasionally dancing in a mirror. The blonde Spears keeps an eye on the brunette which Entertainment Weekly describes as "giddily staring at 'stripper Britney'", while stunned at others inside the club and continues on laughing.

The video has had over 57,046,.423 views of Spears' official youtube page

The music video had its exclusive premiere in the iTunes Store on October 5, 2007, before other outlets slated for an October 8 release. It currently holds a 2.5/5 rating based on over 3,100 reviews. The iTunes version of the video was rotating on MuchMusicmarker and VH1 a few hours before its premiere on MTV. On October 8, 2007, it was posted on MTV's official blog, and premiered in Total Request Live's exclusive world premiere slot at 3:30 p.m. It debuted on TRL's chart at number eight on October 9. "Gimme More" opened at number thirteen on MuchMusic's Countdown on October 13, 2007, peaking at number four on December 1.

Awards



Cover versions

Kevin Aviancerecorded a cover of "Gimme More", produced by Jonny McGovern. McGovern previewed the track exclusively on the November 3, 2008 edition of his podcast, Gay Pimpin' with Jonny McGovern. The track will be included on McGovern's forthcoming compilation album, The East Village Mixtape Volume 2: The Legends Ball.

The Swedish SID-metal band Machinae Supremacyalso covered "Gimme More", this version can be found on their album Overworld.

Australian singer Siacovered the song, which can be found on YouTube.

Track listings and versions

Major formats released for "Gimme More":

Digital Download
(Released: September 25, 2007)
  1. "Gimme More" (Main Version) — 4:11


Australian CD1 Single (88697187662)
(Released: October 6, 2007)
  1. "Gimme More" (Main Version) — 4:11
  2. "Gimme More" (Instrumental) — 4:11


U.S. Digital EP — The Remixes
(Released: November 27, 2007)
  1. "Gimme More" (Paul Oakenfold Radio Mix) — 3:42
  2. "Gimme More" (Kaskade Radio Mix) — 3:21
  3. "Gimme More" (featuring Amanda Blank) (Eli Escobar & Doug Grayson Remix) — 3:49
  4. "Gimme More" (Paul Van Dyk Radio Mix) — 3:42
  5. "Gimme More" (Junior Vasquez & Johnny Vicious Radio Mix) — 4:34


U.S. Digital Download — Remix
(Released: January 8, 2008)
  1. "Gimme More" (feat. Lil' Kim) ("Kimme More" Remix) — 4:12


Italian Digital Download — Remix
(Released: 2007)
  1. "Gimme More" (Sticky Remix - Club mix) — 5:56


European CD Single (88697186762)
(Released: October 25, 2007)
  1. "Gimme More" (Main Version) — 4:11
  2. "Gimme More" (Kaskade Radio Mix) — 3:21


European Maxi CD Single/Australian CD2 Single (8869718680)
(Released: October 25, 2007)
  1. "Gimme More" (Main Version) — 4:11
  2. "Gimme More" (Kaskade Club Mix) — 6:08
  3. "Gimme More" (Junkie XL Extended Mix) — 5:54
  4. "Gimme More" (Seiji Dub) — 5:03
  5. "Gimme More" (StoneBridge Club Mix) — 7:24


The Singles Collection Box Single
  1. "Gimme More" (Main Version) — 4:11
  2. "Gimme More" (Paul Oakenfold Remix) — 6:08


Official versions and remixes

  • Album Version — 4:11
  • Acapella - 4:11
  • Clean Version — 4:09
  • Instrumental — 4:11
  • Clean Radio Version — 3.56
  • No intro/Clean Radio Version — 3.54
  • Dirty Radio Version — 3:57
  • Dirty Pop Remix featuring Lil Wayne — 3:40
  • Junkie XL Remix — 5:54
  • Junkie XL Remix Radio — 3:28
  • Junkie XL Dub — 4:59
  • Kaskade Radio Remix — 3:21
  • Kaskade Radio Remix (demo) — 3:25
  • Kaskade Club Remix — 6:08
  • Kaskade Dub Remix — 5:51
  • LAZrtag Remix (Extended Version) - 5:21
  • LAZrtag Remix - 3:34
  • Live At MTV Video Music Awards 2007 - 3:40
  • Kimme More Remix featuring Lil' Kim — 4:12
  • Eli Grayson Remix ft. Amanda Blank — 4:51
  • Eli Grayson Remix ft. Amanda Blank [Radio Edit] — 3:54
  • Maurice Joshua Remix — 6:01


  • Paul Oakenfold Remix — 6:08
  • Paul Oakenfold Radio Mix — 3:45
  • Paul Van Dyk Vandit Club — 8:57
  • Paul Van Dyk Dub — 6:38
  • Paul Van Dyk Radio Edit — 3:47
  • Paul Van Dyk Remix — 7:32
  • Seiji Club Mix — 5:05
  • Seiji Dub — 5:03
  • Seiji Remix Instrumental — 5:05
  • Sticky Radio Mix — 3:41
  • Sticky Club Mix — 5:56
  • Stonebridge Radio Mix — 3:46
  • Stonebridge Club Mix — 7:24
  • Stonebridge Dub — 7:23
  • Peter Rauhofer Club Mix — 9:24
  • Junior Vasquez & Johnny Vicious Club Remix — 8:41
  • Junior Vasquez & Johnny Vicious Radio Edit — 4:38
  • Junior Vasquez & Johnny Vicious Massive Dub — 7:03


Credits



Certifications

{| class="wikitable"


Charts



References

  1. http://www.youtube.com/watch?v=RrwV3TrFZA4&feature=related
  2. CRIA Certification
  3. #34 in the Tracklisten Top-40 Uge 19-2008.


Year
Ceremony
Award
Result
2008
Hit Music Awards
Best Song
Won
Imperio Music Awards
Best Female Video
Won
Imperio Music Awards
Sexiest Video
Won
Country
Provider
Certification
Sales
Australia
ARIA
Gold
35,000
Canada(Ringtone)
CRIA
2× Platinum
80,000
Denmark
IFPI
Platinum
15,000
United Kingdom
BPI
Silver
203,000
United States
RIAA
Platinum
1,300,000
Chart (2007)
Peak
Position
Australian ARIA Singles Chart
3
Austrian Singles Chart
8
Belgian Flemish Singles Chart
5
Belgian Walloon Singles Chart
4
Canadian Hot 100
1
Danish Singles Chart
2
Dutch Singles Chart
35
European Hot 100 Singles
2
Finnish Singles Chart
6
French SNEP Singles Chart
5
German Singles Chart
7
Irish Singles Chart
2
Italian FIMI Singles Chart
2
New Zealand RIANZ Singles Chart
15
Norwegian Singles Chart
3
Swedish Singles Chart
2
Swiss Singles Chart
4
UK Singles Chart
3
U.S. Billboard Hot 100
3
U.S. Billboard Hot Dance Club Play
1

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