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Go-Set was the first Australian pop music newspaper, published weekly from 2 February 1966 to 24 August 1974, and was founded in Melbournemarker by Phillip Frazer, Peter Raphael and Tony Schauble. Widely described as a pop music "bible", it became an influential publication, introduced the first national pop record charts and featured many notable contributors including fashion designer Prue Acton, journalist Lily Brett, rock writer / band manager Vince Lovegrove, music commentator Ian Meldrum, rock writer / music historian Ed Nimmervoll and radio DJ Stan Rofe. It spawned the original Australian edition of Rolling Stone magazine in late 1972.

History

Foundation: 1964–1967

1st issue, 2 February 1966
In 1964, Monash University student newspaper Chaos' co-editors, John Blakeley, Damien Broderick and Tony Schauble, reformed it as Lot's Wife. Phillip Frazer was a staffer and later became co-editor with future parliamentarian Peter Steedman. Late in 1965, Broderick, Frazer, Schauble and another student writer, Doug Panther, discussed ideas to make money during the holidays including the idea to create a teen-oriented pop music newspaper. Broderick lost interest in the project and moved to Sydney to edit Man magazine. Local rock group The Mood's manager, Peter Raphael, joined Frazer and Schauble and together they founded Go-Set Publications. Raphael brought in photographer Colin Beard and advertising manager Terry Cleary. Waverley Press, which owned Waverley Offset Printers, had printed Lot's Wife, and was approached to print Go-Set on credit. Articles were written by Frazer, Panther and Schauble, and all three edited the newspaper at the Melbournemarker suburb of Malvernmarker, Frazer designed the layout and most of the artwork. The first edition of Go-Set, dated 2 February 1966, was published but only Schauble was cited as editor because Frazer, initially a medical student, asked to be listed as a layout designer and Panther, who had not registered for the military draft, was described as a feature writer. The first issue showcased Tom Jones (see right) and Herman's Hermits interviewed by Panther and photographed by Colin Beard at Palais Theatremarker, St Kildamarker. Initial sales were low, about 3000 to 5000 but Issue 3, which covered the The Rolling Stones tour in Melbourne and Sydney, doubled their sales.

Initially Go-Set was intended for Melbourne distribution only. A book distributor, Bill Robinson, managed circulation throughout Victoriamarker, and several weeks later the newspaper was introduced to Sydneymarker and within its first year, all the remaining states. From 28 February 1966, the Go-Set Publications office was three rooms at Charnwood Crescent, St Kilda and then moved to Drummond Street, Carltonmarker in December 1970. Key staff included Tony Schauble as editor then manager, Phillip Frazer, who changed to an English degree at Monash and was soon listed as co-editor, and Colin Beard as photographer. Peter Raphael was advertising manager assisted by Terry Cleary. Doug Panther continued as feature writer for several months before leaving for Western Australiamarker with Commonwealth Police and the Australian Army searching for him as a 'draft dodger'. Panther was replaced by Lily Brett who got the job because she had a car. Other personnel were Honey Lea, originally a typist, who later became fashion editor when Prue Acton dropped out, and Sue Flett who wrote an advice column under the name Leslie Pixie.

Ian Meldrum wrote his first story for Go-Set in July 1966, and joined as a news, gossip and feature writer in August. Frazer urged Meldrum to join week day, TV show Kommotion on Channel 0 as a mimer so that Go-Set could get more inside stories. A key element in the early success of the newspaper was the centre page spread called "The Scene-The Seen", a weekly pictorial survey photographed by Beard in Melbourne and Grant Mudford in Sydney around the discos and dance halls. These were its original target audience - the thousands of teenagers, especially girls, caught up in the excitement of the swinging sixties, following their favourite local Rock group around the suburban dancehalls of Melbourne. Go-Set started its annual pop poll in October 1966 with readers voting for Normie Rowe as 'Best Male Vocal', Lynne Randell as 'Best Girl Vocal' and The Easybeats as 'Best Group'. The following year, Normie Rowe was crowned as the inaugural 'King of Pop' on TV series The Go!! Show, also on Channel 0.

Go-Set had become the indispensable chronicle of the local scene, it was described by Jim Keays, lead singer of The Masters Apprentices, as the Australian music bible. It featured Australian singles charts from 5 October 1966, and international charts, local state gig listings and record reviews.

Go-Set developed an international focus when, in a promotional arrangement with BOAC airlines, Brett and Beard were flown to Londonmarker and the USA. They spent four months in the United Kingdom from January 1967 touring with Australian singer Normie Rowe, and The Troggs, The Who, The Small Faces, The Easybeats and others. In America they covered the New Yorkmarker scene and attended the Monterey Pop Festivalmarker from the 16 to 19 June 1967. The first full colour centre spread was a Beard photograph of Jimi Hendrix taken at The Monterey Pop Festival. In Los Angelesmarker they did personality stories and photographic fashion spreads with Sonny and Cher, The Mamas & the Papas and covered a recording session with The Byrds. In Brett's absence, Meldrum became the principal local feature writer while Vera Kaas-Jager covered the local photography for Beard.

Offshoots: 1968–1973

August 1972
Over its nine year history there were many significant additional contributors which include David Elfick, Vince Lovegrove, Ed Nimmervoll, Stan Rofe, Stephen McLean, Wendy Saddington, Michelle O'Driscoll (aka Mitch), Cleo Calvo (now singer, Clelia Adams), Eril Bilson, Philip Morris (photographer), Ian McCausland (graphics), Jon Hawkes (editor), Geoff Pendlebury (graphics), Geoff Watson (management), Helen Hooper, Jean Bedford, and Pat Wilson who wrote under the pen-name of "Mummy Cool" (1971–1972).

Ian Meldrum wrote a weekly column for Go-Set from August 1966 until its demise in 1974. His writing style represented his own stream of consciousness and came across in the same "bumbling" manner which was to later be a hallmark of his public persona. His nickname "Molly" was given to him and first published in Go-Set in 1968 by fellow columnist and radio DJ Stan Rofe. Both Meldrum's and Rofe's columns contained many camp "in jokes". Meldrum became editor of a monthly Go-Set offshoot, Gas, which was aimed at younger teen girls and was first published in October 1968 with a feature on The Monkees, its last issue was in March 1971.

Nimmervoll, an architecture student at university, started with Go-Set by dropping off his national Top 40 charts from 1 February 1967, then he wrote feature stories and followed with record reviews after Lily Brett left. Nimmervoll became the editor of an adult, counter-culture supplement, Core, on 13 December 1969 which was influenced by US publication, Rolling Stone.

Founders, Schauble and Beard had left by February 1969 and Frazer became the chief editor, Jon Hawkes joined as co-editor in April. Following on from Core, Frazer published monthly counter-culture magazines for Go-Set Publications, Revolution during 1 May 1970 – 1 August 1971, and High Times during 1 August 1971 – 1 January 1972. Frazer left Go-Set in February 1972, after Waverley Press bought out Go-Set Publications, and founded The Digger in September 1972. Frazer also launched the Australian edition of Rolling Stone magazine first as a supplement in the fourth issue of Revolution, then as a fully-fledged magazine in late 1972. Frazer left Rolling Stone Australia in 1974 but continued with The Digger until December 1975, after which he moved to United States.

Go-Set reached its peak in circulation, with 72,000 copies per week, in June to December 1970. After Frazer left as editor in 1972 to concentrate on The Digger, Piotre Olszewski was editor from May to July before Nimmervoll took over with Meldrum as co-editor. Nimmervoll remained until December 1973 when Sungravure Ltd began the process of buying out Go-Set and relocating its headquarters to Sydney.

Last edition and beyond: 1974–current

In December 1973, Nimmervoll left Go-Set and founded Juke magazine in 1975, subsequently he established Take 40 Australia and since 2000, he is the founding editor of HowlSpace, a website detailing Australian rock music history, providing artist profiles, news and video interviews. He is also an author of books on the same subject.

By January 1974, Go-Set was sold to Sungravure Ltd and the headquarters moved to Sydney with Jenny Irvine as editor. Staff numbers had gradually reduced after the departure of Frazer as editor and increased overseas content was brought in from UK and US during 1973 and 1974. Sungravure, itself, was taken over by IPC Magazines and Go-Set's circulation declined until the final issue on 24 August 1974.

Meldrum had remained to the last issue and became an integral part of Australian Broadcasting Corporationmarker TV pop music series Countdown, which began broadcasting nationally in November 1974. Meldrum was initially behind the scenes as a 'Talent Co-ordinator' but from 1975 he became an onscreen host and developed a news / gossip segment titled Humdrum. Countdown re-united him with Grant Rule from his Kommotion days. After Countdown ended in 1987, Meldrum continued his music commentary for various TV shows including, Hey Hey Its Saturday.

Frazer has edited and managed political magazines in America, and with Jim Hightower since March 1999, is publisher and co-editor of the Lowdown, a progressive political newsletter.

Go-Set Australian National Charts

In March 1966 Go-Set had printed both radio station 3UZ's Top 40 singles for Melbourne and 2SM's King 40 for Sydney. As other states joined a major radio station's singles chart would be included. Ultimately a national Top 40 chart appeared on 5 October 1966 alongside top 15's from 2SM, 3UZ, 4BC in Brisbanemarker, 5AD in Adelaidemarker and 6KY in Perthmarker. Phillip Frazer compiled the early Go-Set national charts, then appointed Ed Nimmervoll to the task from 1 February 1967; Nimmervoll also provided commentary and chart statistics. The newspaper began publishing Australia's first national weekly album chart on 23 May 1970.

In May 1974, the first Kent Music Report was published by David Kent, which became Australia's official national charts. The Kent Music Report appeared just before the last Go-Set charts were published on 24 August 1974.

References

  1. NOTE: This PDF is 282 pages.


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