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Gurgle.co.uk is a British pregnancy and parenting website owned by high-street parenting store Mothercare. It was originally set up as a joint venture between Mothercare and Fleming Media, a family backed investment company, in October 2007. Mothercare bought Fleming Media out to become outright owner of Gurgle in September 2009. Since 2008 the site has been run by Pettrina Keogh, who joined the company from Telegraph Media Group.

Website content

Gurgle provides information on conception, pregnancy, birth, baby and toddlerhood.In April 2008 Mothercare announced that Gurgle had over 40,000 registered users. When Mothercare took sole ownership of the site it had grown to 100,000 members with 300,000 monthly unique users.

The TV presenter Myleene Klass writes a regular blog on the site.

Publications

Gurgle published three books with Harper Collins in March 2009, combining Gurgle.co.uk's articles with user generated content from the site. The books are: Pregnancy: how to enjoy it, Sleeping: solved and Feeding: solved.

Gurgle launched gurgle.com and gurgle.in, sister sites in Americamarker and Indiamarker in July 2008.

In 2009 Gurgle launched the ‘Name My Baby’ application for Facebook. The site also has a Baby Budget Calculator application on Facebook.

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