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The Hallmark Channel is a television channel owned by NBC Universal, with the "Hallmark" brand used under licence from Crown Media (which operates the US Hallmark Channel). It was previously known as the Hallmark Entertainment Network.

The channel was previously owned by the privately-backed Sparrowhawk Media Group, until late 2007 when the company was bought by NBC Universal.

The channel mainly broadcasts United Statesmarker imports including drama series and TV movies such as House MD and Law & Order. However the channel also shows BBC drama including Hustle and Spooks. The channel specialises in programming that is appropriate for the whole family.

Hallmark 2

In July 2005, there were rumours that Sparrowhawk were going to launch a sister channel to the Hallmark Channel, called Hallmark 2. This was denied by a spokesperson for Hallmark who said that "a second channel from Hallmark will not be launching 'anytime soon'". Movies 24 was launched instead.

2009 rebrand

In June 2009, a memorandum leaked to the television trade newspaper Broadcast stated that NBC Universal plans to rebrand the Hallmark Channel as a Universal Channel in October 2009. The "Hallmark Channel" brand is licensed to NBC Universal from Crown Media and is due to expire. An NBC Universal denied such a rebrand would happen, though an official announcement could potentially be made in July or August 2009.

Present programmes

Former programming

See also

External links


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