is a shortened, popular form of the
"57 Varieties" slogan
J. Heinz Company
. In its early days, the
company wanted to advertise the great number of choices of canned
and bottled foods it offered for sale. Although the company had
more than 60 products in 1892
, the number
was chosen because the numbers "5"
and "7" held special significance to Heinz. The number "5" was
Henry John Heinz
's lucky number and
the number "7" was his wife's lucky number. The company now has
more than 6,000 products. Prepared
was their first product.
In response to the question "What does the '57' stand for in
Heinz’s famous slogan, '57 Varieties?'" the Heinz company's
official Web site states:"While riding a train in New York City in
1896, Henry Heinz saw a sign advertising 21 styles of shoes, which
he thought was clever. Although Heinz was manufacturing more than
60 products at the time, Henry thought 57 was a lucky number. So,
he began using the slogan '57 Varieties' in all his advertising.
Today the company has more than 5,700 products around the globe,
but still uses the magic number of '57.'"
Although the company does not often use the slogan on its products
today, the number 57 remains pervasive in its corporate culture and
is known worldwide (although younger generations are markedly less
familiar with it). In the United States and Britain, the number 57 is still printed on the packaging of
various Heinz products.
The slogan is printed on Heinz pickle
that are distributed by the millions. Heinz 57
also the name of one variety of Heinz steak
and is distinctive from other steak sauces in its color
and flavor. Heinz 57
Sauce is a reddish sauce with a taste
more akin to spicy ketchup than to other steak sauces. Heinz often
markets the sauce as "ketchup with a kick" to highlight this
The relatively high viscosity
nature of ketchup can make
pouring it from a glass bottle somewhat difficult and
unpredictable, and several urban
surrounding this phenomenon have arisen. According to
one popular folk remedy, repeatedly hitting the "57" mark on a
glass Heinz ketchup bottle makes the ketchup pour out more quickly
and easily. The New York Times
this is a matter of intentional design, with Heinz having placed
the "57" mark on that particular spot of the bottle as a target for
consumers to hit.
The name Heinz 57 is also sometimes used to describe a dog which is
a mix of multiple breeds. It could also be slang to refer people of
In a game of bingo, it is common to hear "Heinz variety" being
called out to represent the number 57, in the same way that "two
little ducks" represent 22 and "two fat ladies" for 88.
wore jersey number 57 for a portion of his career.
- Heinz - Trivia