Howard Dietz (September 8,
1896 – July 30, 1983) was an American publicist, lyricist, and
born in New York
City and studied journalism at Columbia University.
served as publicist/director of advertising for Samuel Goldwyn Productions
and is often credited with creating
Leo the Lion
, its lion mascot, and
choosing their slogan Ars Gratia
. In 1942, he was made MGM's Vice President in Charge of
Publicity. He held that position until his retirement in 1957.
He began a
long association with composer Arthur Schwartz when they teamed up for the
Broadway revue The Little
Show in 1929.
would continue to work on and off over the next 30 or so years.
Dietz served in the US Navy
in World War I
and became editor of their magazine, Navy Life
World War II, he assisted the U.S. Treasury Department with the
publicity and promotion of War Bonds
created stage shows for the Coast Guard
with composer Vernon Duke
. He appears as
a recurring character in the mystery novels of John Dandola which
involve a sleuthing MGM publicity girl.
Dietz saved copies of every document relating to his career, as
well as relating to the publicity campaigns of every MGM film he
publicized. After his death, this vast trove of artifacts
was donated to the New York Public Library for the Performing Arts.
The archive on
Dietz constitutes its single largest archive on any person or
- Personal life
Dietz was married 3 times. He married Elizabeth Bigelow Hall in
1917, divorced in 1936. He married Tanis Guiness Montagu on January
25, 1937, and had a daughter; they divorced after 14 years of
marriage. In 1951 he married the costume designer Lucinda Ballard
. He died in New York City of Parkinson's