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Howard Charles Lincoln (born February 14, 1940) is an Americanmarker lawyer and businessman, known primarily for being the former chairman of Nintendo of America and the current Chairman and Chief Executive Officer of the Seattle Mariners baseball team, representing absentee majority owner Hiroshi Yamauchi. (In August 2004, Yamauchi's shares were transferred to Nintendo as an estate planning measure, but as he remains chairman emeritus of Nintendo's board of directors, he is still considered the team's owner.)

Born in Oakland, Californiamarker, Lincoln was an active Boy Scout. As a twelve-year old boy, he posed for the famous Norman Rockwell painting The Scoutmaster, which was published in a calendar in 1956. In the painting, young Lincoln is on the immediate right of the campfire. Lincoln eventually attained the rank of Eagle Scout and received a Distinguished Eagle Scout Award.

Lincoln matriculated in 1957 at the University of California, Berkeleymarker, where he earned his BA in political science in 1962 and his law degree from Berkeley Law in 1965. From 1966 to 1970, he served as a Naval lieutenant within the Judge Advocate General's Corps. He then worked in private practice as an attorney in Seattle, Washingtonmarker. There he did legal work in 1981 for Nintendo, culminating in the legal case Universal City Studios, Inc. v. Nintendo Co., Ltd., in which Universal City Studios had sued Nintendo claiming that the video game Donkey Kong infringed upon Universal City Studio's rights to King Kong. Lincoln hired John Kirby to represent Nintendo in the courtroom. Nintendo won the case, as well as successive court appeals.

Lincoln joined Nintendo in 1983 as its Senior Vice President and General Counsel. In 1994, he was appointed its chairman. (He should not be confused with Howard Philips of Nester fame.)

Lincoln would later also be known for his defense of the video game industry during the joint hearings in the early 1990s on video game violence.

In addition to Lincoln's business achievements, he is an active philanthropist. He has served as campaign chair for United Way of King County and the Chief Seattle Council of the Boy Scouts of America. He is also a trustee of Western Washington Universitymarker.

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