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iDon (also stylized as iDON) is the third studio album by Puerto Rican reggaeton performer Don Omar released worldwide on April 28, 2009 through Universal Music Group and Machete Music. The album was assumed to be named Icon when news of the upcoming album circulated the internet, but was later confirmed to be named iDon in November 2008. The album has an overall electro-dance vibe, mixed with the typical Latin-Urban style of Don Omar.

Background

Conception

The concept of the album was revealed when Universal Music Group described the music on the album as "an evolution of Don Omar’s music fusing electronic, dance, hip-hop and reggaeton sounds as the musical landscape for the Latin music superstar’s revolutionary lyrics." The label also stated that the album "will be supported by visual and marketing campaign elements focused on positioning Don Omar as the defining artist for the digital age and the leader of the music world’s next generation." The record label also described iDon to be "one of the most anticipated albums in the history of Latin music." As stated above, the album is expected to have an overall electro-dance vibe with an urban touch to it.

Production

The album is mainly produced by long-time working reggaeton producer Diesel, who also produced one of Don Omar's well known singles, "Salió El Sol." The album will also include addition production from Danny Fornaris, Echo and Effect-O. It was originally believed to also include album collaborations with Marcy Place, a bachata group founded by Don Omar. It was later confirmed that they would not be performing with Don Omar on his third studio album.

Promotion

Singles

  • The lead single, "Virtual Diva", was released through nationwide airplay in December 2008, and has since become the most requested song at urban radio, reaching the number-one position on the Billboard Latin Rhythm Airplay chart. It was then released on both digital and mobile formats on February 3, 2009 in the United Statesmarker. The song was written and produced by Don Omar and Diesel, and has a more upbeat electro-urban mix in the sound, which was considered something new for Don Omar. It was the most successful single from the album at the time of its release, peaking at number 10 on the Billboard Hot Latin Tracks chart. A music video for "Virtual Diva" was produced and filmed in Buenos Airesmarker, Argentinamarker. It was announced around the end of January 2009 after a performance with Marcy Place at the Providence Club in New Yorkmarker that he would be traveling by the end of the week to Argentina to begin filming. The video was finished with production on February 13, 2009 when it was announced that Don Omar had already concluded with filming. The video will feature Argentinean model Ingrid Grudke, who portrays a doctor who wants to perform a grand experiment transforming Don Omar into half-man, half-machine. The song was also performed live for the first time on the MTV Tr3́s variety series Entertainment as a Second Language on February 26, 2009.


  • "Sexy Robotica" is the official second single from the album on June 5, 2009. A music video for "Sexy Robotica" was released on July 10, 2009. Sexy Robotica is a successful single for Don Omar


  • "Ciao Bella" is the official third and possible final single from iDon released on August 18, 2009. A salsa version was released for promote this single.


Tour

Don Omar is expected to be touring in 2010, in promotion of his re-edition third studio album iDon. As confirmed on his MySpace profile, dates and locations of his concert tour have yet to be released, and are likely to be released on the day of the album's re-release.

Tracklisting

Standard edition

Bonus Tracks

Chart performance

Chart (2009) Peak

position
Sales
U.S. Billboard 200 32


Prototype 2.0

"Prototype 2.0" (originally named as iDon 2.0) is the name of the re-release album of Don Omar's third studio album iDon. The release date was originally to release on November, 2009 but for unknown reasons the released date was postponed to early 2010 without give the exact day. The song "Freedom" it was originally selected for iDon but was not included, the song is expected to be included on 2.0. This production will features collaborations with Plan B and Daddy Yankee.

Singles

  • "Hasta Abajo" is the first single for Prototype 2.0, the song is produced by Eliel and DJ Lobo, was released on November 17, 2009. Don Omar has confirmed on his official Twitter that the music video for the single will be released late November.


Confirmed tracks

The album will include all tracks of iDon + new tracks, this songs was confirmed for himself via Twitter, to be included on Prototype 2.0.

New Tracks:
  • "DraX"
  • "Hasta Abajo"
  • "Cheaters"
  • "Nena Que Bien Te Ves"
  • "Taboo"


Recorded

These tracks have been recorded but are not on the confirmed track section.
  • "Hooka" (feat. Plan B)
  • "Tu No Tienes Ni Un Peso (Updated)"
  • "Cheaters (Dance Version)"
  • "Psychos" (feat. Kendo "La Mano Derecha")
  • "Hasta Abajo (Remix)" (Feat. Daddy Yankee)


Credits

  • Philip Chiore - Engineer, Mixing
  • Kiley Del'Valle - Design
  • Mateo Garcia - Photography
  • Nanette Lamboy - Public Relations
  • William Omar Landron - Executive Producer
  • Adam Torres - Management


References

  1. Lanzamiento de iDon - Event Details. UniversalMusica.com. Accessed on 15 February 2009
  2. Don Omar Biography. UniversalMusica.com. Accessed on 15 February 2009
  3. Latin Rhythm Airplay - "Virtual Diva". Billboard. (Nielsen Business Media, Inc.). Retrieved on 3 February 2009
  4. Hot Latin Songs - "Virtual Diva". Billboard. Nielsen Business Media, Inc. Retrieved on 19 February 2009
  5. Exclusive Images from "Virtual Diva" Video Shoot - 2009/02/13. UniversalMusica.com. Accessed on 15 February 2009
  6. Billboard.com, Artist Chart History - Don Omar,Billboard.com
  7. http://www.terra.com.ar/musica/206/206789.html
  8. "Hasta Abajo" first single of iDon 2.0
  9. "Hasta Abajo" on iDon 2.0 Don Omar official Twitter


External links




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