IT'S-IT Ice Cream''' is a company based in [[Burlingame,
California]] in the [[United States]]. The company's [[Flagship
(disambiguation)|flagship]] product, a [[San Francisco Bay Area]]
favorite since it was invented in 1928, is the '''It's-It
The IT'S-IT Ice Cream headquarters in
vanilla ice cream
sandwiched between two oatmeal cookies
and covered with dark chocolate
It's-It was invented by George
Whitney, one of the original business owners when San
Francisco's Playland at the Beach opened across the Great
Highway from Ocean Beach.
For nearly forty five years, until Playland was demolished in 1972,
the It's-It was available only at Whitney's shop. After Playland
closed, the "It's-It" name was passed on to George Mavros, who
continued the tradition of hand-dipping the cookie-sandwiched ice
cream in chocolate at another location near Ocean Beach.
In 1974, the Shamieh brothers bought the "It's-It" name, building
its current production facility in Burlingame in 1976. It's-It
flavours now include chocolate, mint and cappucino in addition to
the original vanilla. The company has also added other ice cream
products, including the "Super Sundae," the "Big Daddy," the "Super
Cone" and the "Chips It."