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ITV Digital Channels Limited (ITVDCL) (formerly known as Granada Sky Broadcasting or GSB) is a wholly owned subsidiary of Britishmarker television broadcaster ITV plc. GSB was set up in 1996 until 2004 as joint venture between Granada Television and British Sky Broadcasting to launch a range of television channels broadcasting the Granada archive on the Sky satellite television platform.

GSB's logo used from 1996 to 1998
It launched four later nine channels on 1 October 1996:
  • Granada Plus — entertainment programmes from the archives of Granada and its subsidiaries. Replaced by ITV3 in 2004
  • Granada Good Life — a lifestyle channel split into four segments: Granada Food & Wine, Granada Health & Beauty, Granada TV High Street and Granada Home & Garden. Relaunched as Granada Breeze in May 1998 in an attempt to improve ratings but it too was closed in May 2002.
  • Granada Men & Motors — a channel aimed at men
  • Granada Talk TV — a debate channel. Closed on 31st August 1997
  • ITV2 — a general entertainment channel
  • ITV3 — a channel showing reruns of Granada's archive programming
  • ITV4 — a channel aimed for men
  • CITV — a channel aimed for kids

On 2 February 2004, Granada merged with Carlton Communications to form ITV plc. On 1 November 2004, ITV plc agreed to purchase BSkyB's stake in GSB for £10 million and closed Granada Plus. This gave ITV a free slot on the Sky Digital platform in which to broadcast its new ITV3 channel, which launched later on the same day. The negotiations that led to ITV plc taking sole control of GSB, closing Granada Plus and launching ITV3 on digital satellite were apparently completed just hours before the new channel started broadcasting. A week later, on the 8 November 2004, Granada Sky Broadcasting was renamed "ITV Digital Channels Limited". The closure of Granada Plus left Men & Motors the sole survivor of the original four channels. As part of ITV's buy-out of Sky's shareholding Sky will receive 49.5% of any proceeds (net of liabilities) from any future sale of Men & Motors.

On 2 May 2005, Men & Motors launched as free-to-air channel on the Freeview digital terrestrial television service. It was rumoured than ITV plc would replace Men & Motors with ITV4, another men's channel, when it launched on 1 November 2005. However, after a better than expected performance from Men & Motors as a free-to-air channel, both channels continued and ITV plc cut the hours of the ITV News Channel to make way for ITV4 and CITV instead.

Although ITV4 started broadcasting from the Astramarker satellite on 1 November, it was not placed on the Sky EPG until 7 November. Because of this, some ITV4 sporting programming was simulcast on Men & Motors in a ITV4 on m&m strand.

Despite the previous U-turn not to close Men & Motors, fresh rumours over the channel's future began to circulate in early 2006 due to a poorer than expected performance from the fledgling ITV4 service. In April 2006 Men & Motors left Freeview to make way for the launch of ITV Play. However Men & Motors continues to broadcast on cable and satellite.

On-screen identity

Image:Gplus.png|Granada PlusImage:Gtalk.png|Granada Talk TV


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