Jack Morton Worldwide is a global
experiential marketing agency within
the
Interpublic Group of
Companies. The
CEO is Josh McCall, and the
company’s capabilities include strategy and planning, creative and
design, production, fabrication and measurement.Recent clients
include
IBM,
GM,
Subway Restaurants and
HP.
Company History
Jack Morton Worldwide is based in Boston, and was founded in 1939
by Jack Morton as an entertainment production company.
Jack Morton extended its capabilities and reach through
acquisitions and by opening new offices worldwide. By the 1960s,
Jack Morton Productions had offices in Washington DC, New York
(1954) and Chicago (1960) and added internal communications,
production and staging to its capabilities.
By 1977, Bill Morton, son of Jack Morton, became Chairman and CEO
as offices opened in San Francisco (1972) and Atlanta (1976).
During this time, the company grew to include capabilities
including planning, exhibits and environments, themed attractions
and multimedia.
Offices
opened in Detroit
(1987),
Los
Angeles
(1987), Boston
(1990) and
Minneapolis
(1990) and the company began to shift its focus
from tradition production company to an experiential marketing
agency.
In recent years Jack Morton has broadened its capabilities in areas
such as: public events (
Special
Olympics,
2004 Summer
Olympic Opening ang Closing Ceremonies); exhibits; digital
media; broadcast design; and more focused markets like
Latinos in the US.
References
External links
Wikis
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