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Jeremy Soul, or Soul, is the pseudonym of Jeremy Bonney, a British-born Asian dating coach for Love Systems.


Jeremy Bonney was born in 1983 in Londonmarker, United Kingdommarker, and gained a Bsc in Psychology from the University College of Londonmarker. A self-confessed, introverted ‘geek’, Jeremy Soul, as he is referred to, worked in marketing and financial services recruitment for several years whilst continuously striving for self-improvement. After taking an interest in the teachings of the seduction community, Jeremy Soul took part in a Love Systems workshop, a turning point in both his personal life and career.

Jeremy Soul began his career as a dating coach teaching Love Systems’ Boot Camps, three-day dating workshops where men are taught to improve their dating lives and become more successful around women. He is now widely recognized as the foremost expert on Day Game, having created and developed the Love Systems Day Game Workshop, a proprietary system that expands upon the Love Systems Triad to encompass the most effective techniques for attracting women in daytime environments. His system is based on honesty, intrigue and boldness, with the aim of genuine conversation; emphasis is placed on the non-verbal elements of interactions. Jeremy Soul is also the pioneer of Love Systems’ Direct Game, an advanced method of interacting with women that is fast and highly effective, and he was voted the number one instructor at the 2008 Love Systems Super Conference.

The author of the forthcoming book Daytime Dating, Jeremy Soul is an avid reader and learner, with his methodology drawing inspiration from Taoist philosophy, business principles such as Pareto's Law, and authors such as Dale Carnegie and Ayn Rand.

Recent media focusing on Love Systems and Jeremy Soul’s techniques include articles in Oslo’s Aftenposten, the Las Vegas Weekly, and Sweden’s Metro and The Local, where author Christine Demsteader wrote that Jeremy Soul 'personifies what he preaches; honest, articulate, open...'. He has been interviewed by fellow industry experts for podcasts focusing on his specialties, in addition to Sydney Morning Herald columnist Samantha Brett for her ongoing research into dating and relationships. Social anthropologist Sandra Janzsó interviewed Jeremy Soul and other Love Systems instructors extensively; her thesis is due to be published in 2010.

When not travelling the world teaching Day Game to Love Systems’ clients, Jeremy Soul resides between Stockholmmarker and London.

See also


  1. Hansson, Fredrik (October 7, 2009). " Så raggar du mitt på dan". Metro International. Retrieved on November 12, 2009.
  2. Netburn, Deborah (August 31, 2005). " Danger: Pickup Artists Ahead". Los Angeles Times. Retrieved on November 12, 2009.
  3. Dregelid, Solrun (October 5, 2009). " Seduction School". Aftenposten. Retrieved on November 12, 2009.
  4. Lax, Rick (October 29, 2009). " Sympathy for the Skeezy". Las Vegas Weekly. Retrieved on November 12, 2009.
  5. Demsteader, Christine (October 8, 2009). " Seduction on the Streets of Stockholm". The Local. Retrieved on November 12, 2009.
  6. Harbinger, AJ, Harbinger, Jordan & Dzubak, Johnny (January 2, 2009). " Pickup Podcast Ep. #76 LondonSoul Interview". Pickup Podcast – Where Gurus Gather. Retrieved on November 12, 2009.
  7. Brett, Samantha (n.d.). " Ask Sam!". Sydney Morning Herald. Retrieved on November 12, 2009.

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