James E. "Jim" Baechtold (born December 9, 1927 in McKeesport, Pennsylvania) is a retired American basketball player.

He played collegiately for Eastern Kentucky University.

He was selected by the Baltimore Bullets in the 1st round (2nd pick overall) of the 1952 NBA Draft.

He played for the Bullets (1952-53) and New York Knicks (1953-57) in the NBA for 321 games.

From 1962 through 1966, he served as Eastern Kentucky University’s head basketball coach. In his five seasons, he coached two OVC runnersup and the 1965 conference championship team. He was the OVC Coach-of-the-Year in 1965. Afterwards, he served for several years as an Associate Professor in the University's Parks and Recreation Department.

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