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Juliet Gellatley is a British writer and animal rights activist. She is the founder and director of Viva! and a former director of the Vegetarian Society. She is also a founding director of The Vegetarian and Vegan Foundation, along with Tony Benn and Tony Wardle.

She is the author of The Livewire Guide to Going, Being and Staying Veggie!, The Silent Ark: A Chilling Expose of Meat - The Global Killer, and Born To Be Wild: The Livewire Guide to Saving Animals

Gellatley was the winner of the Linda McCartney Award for Animal Welfare in 1999, sponsored by the Daily Mirror's Pride of Britain Awards.


Gellatley became vegetarian at the age of 15 and has spent most of her working life campaigning on behalf of animal rights. After obtaining a degree in zoology and psychology, she became the Vegetarian Society's first youth education officer (1987 to 1993) and rose to become its director.

She launched Greenscene, Britain's only magazine for young vegetarians, and was its editor from 1987 to 1992. In October 1994, she launched Viva!, a registered charity that campaigns for vegetarian and vegan lifestyles and promotes animal rights. She was the editor and one of the authors of Vegetarian Issues: A Resource Pack for Secondary Schools, 1992.

Gellatley was the author for the text of the PETA film, "Britches," about a monkey who was removed from a laboratory in the University of California, Riversidemarker in 1985 by the Animal Liberation Front.

Campaign against kangaroo meat

In 1997, she created a website to save kangaroos, and in 2006 wrote "'Under Fire' A Viva! Report on the Killing of Kangaroos for Meat and Skin."

In 2002, on the television show 60 Minutes, she talked about the illegal kangaroo slaughter in Australia, and campaigned successfully to stop kangaroo meat being sold by supermarkets in the UK. Around 400 tonnes of kangaroo meat was being exported from Australia to the UK each year, according to Dennis Grantham, the manager of Australian Meats, one of five exporters of kangaroo, a trade that has now stopped entirely. She has now taken the campaign to Australia itself.

She has extended the campaign to the football industry, launching the "Killing for Kicks" campaign. She has named Adidas as a company that uses kangaroo skin to make football boots, and successfully persuaded David Beckham and Michael Owen to stop using these shoes.


  1. The Vegetarian and Vegan Foundation.
  2. "Paul McCartney", Viva!
  3. "Britches", People for the Ethical Treatment of Animals.
  4. Save the
  5. "Under Fire", Save the
  6. "About us", Viva!
  7. Vaughan, Claudette. "Juliet Gellatley's rebuttal", Abolitionist Online.
  8. "Killing for Kicks", Save the
  9. "Killing for Kicks video", Save the

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