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KMCI channel 38 ("38 The Spot"), is an independent television station serving the Kansas City television market. It is licensed to Lawrence, Kansas, and is owned by the E.W. Scripps Company alongside NBC affiliate KSHB-TVmarker (channel 41) as the company's only existing duopoly.

The station broadcasts its digital signal on UHF channel 41, using its former analog assignment of channel 38 as its virtual digital channel via PSIP.


KMCI signed on for the first time on February 13, 1988 with programming from the Home Shopping Network. The station was owned by Miller Television. Beginning sometime in 1995, KMCI began broadcasting a minimal amount of syndicated sitcoms, cartoons, and other programming alongside its HSN schedule. In the summer of 1996, Scripps (owner of NBC affiliate KSHBmarker, channel 41) began to manage KMCI under a local marketing agreement, and started to program what would be known as "38 Family Greats" from 6AM to midnight, while retaining HSN programming overnight. HSN was subsequently dropped from the station in 1999.

KMCI picked up weekday afternoon and Saturday morning programming from Fox Kids in the fall of 1999, after it was dropped by then-UPN affiliate KCWEmarker (channel 29, now a CW Television Network affiliate). The weekday afternoon block was discontinued nationwide by Fox in 2002.

The station was acquired outright by the E.W. Scripps Company in 2001, officially making KMCI a sister station to KSHB. Also in 2001, KMCI dropped the name "Family Greats" and simply went under the title of its station number. Then in the fall of 2003, the station officially became known as "38 the Spot". KSHBmarker began airing a 9:00 PM newscast on KMCI to compete with WDAFmarker in 2000. It ended in 2003 shortly before the changeover to "38 The Spot"; by this point, the newscast was called "38 News Now" and had completely differentiated itself from KSHBmarker, using different graphics, different (and drastically smaller) set, and a different all percussion theme.

The station continued to run children's programming from Fox under the "Fox Box" banner in the fall of 2002, and then under the "4Kids TV" banner from 2005 until Fox discontinued children's programming in 2008, following a dispute with 4Kids Entertainment. KMCI now airs FOX's current Saturday morning block, Weekend Marketplace.

KMCI is a secondary affiliate of NBC, airing programs such as The Today Show when KSHB-TVmarker airs extended news programming.

Taunia Hottman was the first spokesperson for KMCI as "38 the Spot". Meredith Hoenes replaced Taunia Hottman after she left to join KUSA (channel 9) in Denver, Coloradomarker from 2004 to 2008. Hoenes left KSHB-TV and went to WDAF-TVmarker (channel 4) as weekday anchor and reporter. Holly Starr took over after Meredith Hoenes left in February 2008.

Digital television

KMCI-DT broadcasts on digital channel 41.Digital channels
Channel Name Programming
38.1 KMCI-DT main KMCI programming

Analog-to-digital conversion

KMCI's broadcasts became digital-only, effective June 12, 2009 at 9:00 AM. The station relocated its digital signal from channel 36 to KSHB-TV's former analog assignment of channel 41 at this point.


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