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KNTV, Channel 11, is the NBC owned-and-operated television station in the San Francisco Bay Areamarker market. It is licensed to San Josémarker, with its transmitter located on San Bruno Mountainmarker, just south of San Franciscomarker. It shares facilities in San José with NBC Universal sister station KSTSmarker, the Telemundo station for the San Francisco Bay Area, and CNBCmarker's Silicon Valleymarker Bureau. The all-new digital facilities were constructed in San José by NBC in 2004. The master control center and local commercial insertion for KNTV and KSTSmarker are located at NBC Universal's West Coast headquarters in Burbank, Californiamarker. It is also the largest—and perhaps only—local television station in the nation where only women anchor all of the evening newscasts. KNTV's studios are entirely powered by wind energy.

In the few areas of the western United States where viewers cannot receive NBC programs over-the-air, KNTV is available to Dish Network customers as part of All American Direct's distant network package.

History

1950s-1990s

KNTV signed on the air on September 12, 1955. It was the first television station in San José and the South Bay, originally owned by Sunlite Bakery. KNTV was originally an independent station, intended to cover the California coastal area from Montereymarker north to San Francisco. Its transmitter was located on Loma Prieta Peakmarker, some 60 miles (100 km) south of San Francisco. It often aired CBS, DuMont and NBC shows that were turned down by San Francisco's KPIX-TVmarker and KRON-TVmarker, as well as some ABC shows that also aired on KGO-TVmarker.

However, the station was not viable as an independent, and the going got even more difficult when Oakland-based KTVUmarker signed on in 1958. However, due to its transmitter location, its signal could be received fairly well in the nearby Monterey Baymarker area (Montereymarker and Salinasmarker). Taking advantage of this, KNTV sought and was granted the ABC affiliation for the Monterey Bay area, on condition that it reduce its power so as not to overlap with KGO-TV; NBC affiliate KSBW dropped the secondary ABC affiliation around the same time. KNTV thus became one of the few stations located outside the market it served.

It was then purchased by Gill Cable, the local cable operator for San José. Even as an ABC affiliate, KNTV occasionally preempted a few ABC programs. KGO-TV, as an ABC O&O, cleared the entire ABC schedule, so this often gave San José and South Bay Area residents a second choice for viewing preempted ABC programming.

Gill Cable sold KNTV to what was then Landmark Communications (now Landmark Media Enterprises LLC) in 1978. Twelve years later, Landmark sold the station to the Granite Broadcasting Corporation, a minority-owned firm.

The end of the ABC era

In 1999, KGO-TV agreed to pay Granite a substantial fee to stop the station from running ABC programming when its affiliation contract expired. ABC's parent, The Walt Disney Company, saw the need to expand KGO-TV's exclusive advertising market share to San José for this reason, and it felt KNTV was taking away from the share. So on July 3, 2000, KNTV terminated its ABC affiliation, and temporarily carried WB programming (simulcast with then co-owned KBWB-TVmarker, now KOFY-TVmarker). It cost the Monterey Bay area an ABC affiliate, so to compensate for the loss, KGO-TV was then added to cable systems in that market, but certain syndicated shows only meant for Bay Area viewers had to be SyndEx-ed out.

The NBC era

2001

In March 2001, the FCC ruled that KNTV was officially part of the San Francisco-Oakland-San José designated market area as Nielsen Media Research had reclassified KNTV as part of the then fifth-largest market in September 2000 and KNTV had fulfilled FCC regulatory requirements to be considered part of the market by doubling its signal power to better cover the Bay Area.

In 2000, the deYoung family, owners of longtime affiliate KRON-TVmarker, had put all of its properties up for sale. NBC, which had been in the midst of renewing its affiliation agreement with KRON, jumped into the bidding, but narrowly lost to Young Broadcasting. NBC responded by trying to impose Owned and Operated conditions on KRON as a condition of keeping its programming on channel 4. The network also made the unprecedented demand that Young pay the network $10 million a year to remain affiliated with NBC. Young refused, and announced that it would end KRON's 52-year affiliation with NBC at the end of 2001.

Soon afterward, Granite contacted NBC and offered to pay an average of $37 million annually (totaling roughly $362 million over 10 years) for the rights to broadcast NBC programs on KNTV. This agreement was ground-breaking and notable, as it reversed the long-standing model whereby networks paid affiliates to carry their programming. NBC accepted the deal, and KNTV officially joined NBC at the stroke of midnight on New Year's Day 2002. Jay Leno officially welcomed NBC's newest station in a ceremony on The Tonight Show. KNTV became the first major market affiliate to pay a network for programming. With KRON's loss of the affiliation, NBC was the only major network in the Bay Area to switch from one station to another. KNTV is the third Bay Area station to affiliate with NBC as primary CBS affiliate KPIXmarker had the affiliation first (as a secondary) in 1948 upon its launch until KRON was launched the year after.

Local news coverage of San José, Californiamarker was cut and the stations news coverage rebuilt to target the larger San Francisco Baymarker area audience. For Granite Broadcasting, the deal was expensive; the company showed a net loss of $44 million for the first three quarters of 2001, more than double their same-period losses one year previous. In an attempt to reduce debts, Granite started looking for a buyer for Detroitmarker WB affiliate WDWBmarker in October 2001.

In December 2001, NBC announced another twist on the deal: this time to purchase the station from cash-strapped Granite for $230 million. The network already owned Telemundo station KSTS-TVmarker in San José and wanted to create a duopoly in the Bay Area. The transaction was finalized in April 2002. To date, KNTV and KTVUmarker are the only Bay Area network affiliates which are based outside San Francisco.

2002-04

KNTV's logo from September 2002 to July 2008.
After the switch to NBC affiliation, KNTV was rebranded as "NBC3" to reflect its position on cable channel 3 on nearly every cable system in the Bay Area. The "NBC3" branding was Granite's idea, but backfired due to confusion with Sacramento'smarker longtime NBC affiliate KCRA-TVmarker, which is viewable over the air and on cable in parts of the North Bay and East Bay. NBC was moreover unimpressed with the "virtual channel" approach, and rebranded the station to "NBC11" in fall 2002. While KNTV is the only VHF station in the region not to have a cable channel match the analog, the station contracted with cable provider AT&T Broadband (now Comcast) for the cable 3 allocation, previously unused by any other local station. It has always been on channel 3 on cable in San José, dating back to its first days. The marketing mishap meant that cities that carried KNTV on cable channel 11 had to move it down to channel 3 within months of the switch. During the 2004 Summer Olympics, the station heavily promoted channel 11 through its "i11uminating" marketing campaign (with the number "11" used in place of the "L" letters).

Even in the early years as the new NBC affiliate, KNTV aired NBC's daytime drama lineup much later in the afternoon than most affiliates. KRON had done this for years as an NBC affiliate. Soon enough by August 2004, KNTV fell in line with the network's recommended time slot and now airs Days of our Lives (NBC's remaining afternoon daytime drama) at the recommended 1pm timeslot.

On December 13, 2004, NBC converted vacant North San José office space into a state-of-the-art, all-digital facility for KNTV and KSTS. After 49 years, the station moved from its cramped, original studios on Park Avenue in downtown San José to the new location.

KNTV/KSTS/CNBC Silicon Valley's studios located 2450 N.
First St. in San José


2005

In the early years as an NBC station, KNTV still broadcast from its longtime transmitter location on Loma Prieta Peak (located between San José and Santa Cruzmarker), but did not increase its power to improve its coverage in San Francisco and Oakland. This caused two problems. First, the signal could not be seen over the air in much of the San Francisco Bay Area north of San Mateo County, including much of San Francisco itself. Second, because of the affiliation and market switches, it was dropped from or had NBC programming blocked in many cable systems in the Monterey Bay Area (Salinas/Monterey DMA) under SyndEx guidelines; even so, the signal was still overlapping with nearby Salinas's KSBWmarker, another NBC affiliate.

That all changed on September 12, 2005, when KNTV was able to finally move its transmitter to San Bruno Mountainmarker, giving it a signal comparable to the other major Bay Area stations. The move came after years of objection from Young Broadcasting, owner of KRON, which in its filings alleged that KNTV would cease to serve thousands of San José residents by moving closer to San Francisco. [142718]

KNTV's news desk.


2006

With a signal that finally reached nearly all of the San Francisco Bay Area, and operating from a state-of-the-art digital broadcast facility, KNTV was able to become a factor in the Bay Area ratings for the first time since the network switch.

Some San Francisco residents, especially in the Sunset and Richmond districts of San Francisco, still found it difficult to receive an adequate off-air signal, because KNTV broadcasts its signal from San Bruno Mountainmarker, giving it a shadow in these particular areas. Most of their competitors' signals originated from the Sutro Towermarker, which has a better overall view of San Francisco proper, although at the expense of those in northern San Mateo County, where San Bruno Mountain acts as a shield. However, most of the Bay Area is covered with a strong signal from all of the stations.

The year closed, however, with a devastating fire at the retired transmitting facility on Loma Prieta Peakmarker. The fire was quickly extinguished on the afternoon of December 31. However, the fire re-ignited after firefighters had left the scene, and destroyed the formerly-primary analog and digital transmitters, which had only been retired a few months earlier and were in backup status, as well as a variety of other communications gear.

2007

In January 2007 CNBCmarker moved its Silicon Valleymarker bureau, formerly located at the Wall Street Journal in Palo Altomarker, into the NBC11/T48 San José studios. Jim Goldman (a former reporter at the pre-NBC KNTV and then-NBC KRON) is the bureau chief, and the main CNBC reporter covering the financial aspects of Silicon Valley. Their set (seen daily nationally on CNBC) occupies a portion of the KNTV newsroom.

In May 2007, Rich Cerussi, Executive Vice President of the NBC Station Group's national sales organization in New York was named KNTV President and General Manager, succeeding Linda Sullivan, who was named President and General Manager of KNBCmarker in Los Angeles. Cerussi had previously served as KNTV's general sales manager under both Granite and NBC ownership.

On June 17, 2007, KNTV introduced former ABC7marker anchor Jessica Aguirre to the new 5 PM newscast, a stand-up interactive newscast where viewers were able to chat live online during the newscast. In addition, a Fast Feedback on the day's news was introduced to the station, in which viewers could comment on what they thought of the issue. In late April, 2008, the format changed as the anchors were no longer standing up throughout the newscast due to the control room undergoing messy construction in the background of the studio, due to the station receiving an HD upgrade. Also, Lisa Kim started anchoring the 5 PM broadcast while Jessica switched over to 6 PM; however, the interactive live chat/discussion along with the fast feedback still remains on the newscast.

On November 1, 2007, KNTV announced that it would become the new flagship station for the San Francisco Giants' for the next three years, through 2010. The Giants had aired their games on KTVUmarker since moving to the Bay Area in 1958. The debut on KNTV was on April 1, 2008.

2008

Falling in line with many of the NBC Universal job layoffs of the past two years, on June 29, KNTV trimmed the jobs of San Francisco/Oakland Reporters Noelle Walker, Ethan Harp, Christien Kafton, and San José reporter Daniel Garza. Other behind-the-scenes jobs were cut involving production, engineering, clerical staff and Control Room Operations.

On July 20, 2008, the first day KNTV broadcast in HD, KNTV changed its on-air branding from "NBC11" to "NBC Bay Area". Graphics, style and music were changed on air, similar to other NBC owned-and-operated stations (ie. KNBCmarker in Los Angelesmarker & WNBCmarker in New Yorkmarker). The "NBC 11" digital on-screen graphic is retained on their syndicated and local programs; additionally the station's website continued to be branded as "NBC 11" until October 16, when it was also renamed to "NBC Bay Area" (though this is part of a larger relaunch of the NBC O&O stations' websites and is not related to the on-air rebrand). For the 11:00 p.m. news broadcast, the station retained the "11@11" moniker for the 11:00 p.m. news broadcast, but de-emphasized it. The station also retained the "top stories in the first eleven minutes" saying at the beginning of the 11:00 p.m. newscast, but no longer ran non-stop news and a weather summary during the first eleven minutes.

2009

For the first half of 2009, the recession forced NBC to direct KNTV to continue its cost cutting. KNTV extended its job cuts with additional rounds of lay-offs. These lay-offs went deep into the organization, forcing KNTV to shed some of its most valuable talent, including Chief Weatherman John Farley. Cost cutting included closing the Sacramento bureau, and the layoff of NBC Sacramento Bureau Chief Mike Leury. NBC closed their San Francisco sales office, closing the KNTV bureau. The Oakland mini-bureau, located near Oakland Coliseummarker, was also closed. Reporters and photographers are being asked to work from their cars, their homes, or request work space from government agencies.

Additionally, with the birth of triplets, morning anchor Laura Garcia-Cannon went on leave and was temporarily replaced by Susan Blake, a former anchor at KRON who had been off-the-air for many years.

Susan Sullivan, VP of News, after completing her cost cutting plan, has decided to leave for WNBC New York, where she will be expected to implement similar austere measures and cost cuts.

Digital television

Digital channels
Virtual Channel Digital Channel Programming
11.1 12.1 main KNTV/NBC programming
11.2 12.2 NBC Plus
11.3 12.3 Universal Sports


NBC Plus, formerly NBC Weather Plus is carried as subchannel 11.2; the national network is defunct as of December 2008; however, a computer-updated loop of satellite/radar images, current weather conditions and temperatures, and daily forecasts for major regions of the country are still being shown. The "L" Bar still updates weather conditions in the Bay Area and still gives a five day forecast.

Analog-to-digital conversion

KNTV shut down its analog signal on June 12, 2009 as part of the DTV transition, it remained on channel 12 PSIP is used to display KNTV's virtual channel as 11 on digital television receivers. KNTV is now the largest NBC affiliate on the VHF band — and the only NBC O&O to broadcast on VHF.

Newscasts

In the days as an ABC affiliate, KNTV billed itself as "The San José News Channel" because its news reports primarily catered to Silicon Valleymarker viewers almost exclusively. In the late 1980s and early 1990s, the KNTV news theme was based on the 1968 hit song "Do You Know the Way to San José." KNTV then competed with KSBWmarker and KMST/KCCN (now KION-TVmarker) which were both located in the immediate part of Monterey Bay. Today, the station produces live newscasts at 4:30 a.m., 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 11 p.m. each weekday; 7 a.m., 5 p.m., 6 and 11 p.m. on weekends (except during football season when the 5 and 6 p.m. Sunday newscasts are pre-empted for NBC's "Football Night in America." Upon the affiliation and market switch, KNTV was added to the competition with KTVUmarker, KRON-TVmarker, KPIXmarker and KGO-TVmarker.

News / Station Presentation

Newscast titles



Station Slogans

  • We're With You, on 11 with You (1984-1985; localized version of ABC ad campaign)
  • The San José News Channel (1987-1998)
  • The South Bay's News Leader (1998-2000)
  • The Fastest Growing News Station in Northern California (2000-2001)
  • The Bay Area's NBC11 / The Bay Area's Leading News Station (2001-2008)
  • Proud To Call The Bay Area Home (2008-present)


List of personalities

Current

Anchors

Reporters

Weather

Sports

KNTV alumni and where are there now



KNTV/NBC Bay Area General Manager & Studio location

Rich Cerussi, President/General Manager, KNTV

  • San José Main Office and Studios: 2450 North First Street, San José, CA 95131
  • San Francisco Sales/News Bureau: 848 Battery Street, San Francisco, CA 94111 (NOW CLOSED)


References



External links




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